tomatobaby.com // 🍅 unearthing juicy insights to help companies better understand & connect with the people they care about.Hire me for:• cultural insights & semiotic decoding• trend research, analysis & reporting• consumer & brand insights• design & innovation researchI have a broad toolkit of research methods... I use whichever are best to explore the questions at hand:• desk research• syndicated tools (MRI, GWI, Comscore, etc.)• semiotic analysis• bespoke quant surveys (including advanced analytics)• qual interviews and groups (1:1, dyads, triads, groups, stakeholder, expert)• qual ethnographic methods (observation, digital ethno, diary studies)Categories I've recently worked in:• wellness & personal care• beauty (luxury, gen z & future of)• fashion & jewelry• fitness & sportswear• food & bev (CPG & restaurants)• pop culture fandom• fintech• small biz/entrepreneurship• the creator economy• travel tech & innovation• placemaking & city brandingAgencies include: Space Doctors, Kantar, CrowdDNA, Bricolage, The Behavioural Architects, Sturm und Drang, Quantum, Forward, LoyalKaspar, Now What, MMGY, Blink UXBrands include (direct & agency): Salomon, Lacoste, LVMH Beauty, L'Oréal, Mejuri, Patreon, Square, GoogleClient say I'm “a phenomenal researcher and a joy to work with”, "very on top of [my] game", & "an absolute dream to collaborate with" ✨ •

Marrying quant + qual methods to tell a bigger and more strategic story in user, design and product research. Focused on exploratory, foundational, and generative research studies. Clients included: Google, YouTube, The Gates Foundation, Amazon, AvangridRepresented Blink as a speaker at QuantUX Con (Virtual, June 2022) and the R&D Process Excellence, Product Development & Design Thinking World Summit (Boston, May 2022)

Strategic research lead within DK’s in-house agency for online sportsbook and casino/igaming verticals, new product launches, new target audiences, and responsible gaming. Uncovered exciting insights about audiences, the industry, and sports fan culture via primary and secondary qual and quant research. Partnered with internal creative, ux, product, growth, and analytics teams and external vendors/agencies on actionable recommendations for DK’s brand and marketing strategies.

Consulted on digital consumer behavior, marketing, and brand strategy via custom research studies largely using custom surveys and proprietary behavioral clickstream data. Projects ran the gamut including path to purchase, segmentation, and brand and industry tracking, for clients in fintech / finance, consumer tech, media, and more. Clients included: Charles Schwab, Fidelity, Chase, eBay, Microsoft, Pinterest

Gone international: Based in London, led the digital ad planning team in EMEA, developing digital strategies for clients wanting to partner with WSJ from display to mobile to video to custom content.Select accounts: Microsoft EMEA, Bitdefender, UBS, Mandarin Oriental, Chanel, Omega.

Worked in digital media planning and research: preparing insights on target consumers, utilizing syndicated tools to segment audiences and analyze media behavior to develop effective and targeted digital media strategy. Main client: Lenovo. Also supported: Aflac, Victoria's Secret, winning new biz pitch for L'Oreal.

Cut my agency teeth in research and strategic insights (discovery, trends, competitive, planning) to identify media and audience opportunities. Clients included: Boston Children’s Hospital, Carbonite, Feld Entertainment, and new biz.

Online marketing analytics and social media strategy work; a great opportunity to combine my love of geography and maps with my educational pursuits.