Lead a specialized marketing consultancy focused on delivering customized, results-oriented strategies for small and medium-sized businesses. Partner with clients to enhance sales, brand reach, and engagement through data-backed insights and strategic planning.● Strategic Leadership: Spearhead full-spectrum marketing strategies (digital, offline, and media) for diverse clients, adapting campaigns to maximize ROI and meet evolving market conditions.● Data-Driven Adaptability: Implement mid-campaign adjustments during volatile market changes, such as extreme strategy and business pivoting during the COVID-19 period, to increase performance and market-share growth.● Technology Integration: Drive digital transformation by incorporating AI tools, automating social media platforms, and utilizing ever-changing analytic programs and tracking to elevate marketing effectiveness.● Content Creation & Messaging: Craft compelling pitches, web copy, social media content, and newsletters, strengthening brand voice and audience engagement.● Brand Visibility & Press Outreach: Secure high-profile press for clients in outlets such as The New York Times, Good Day Houston, Real Estate Professional, Serendipity, Town and Country Magazine, and the CW Network, enhancing client credibility and reach.

Held a dual role within Transmark Partners, supporting Simone Perele’s U.S. ecommerce growth while consulting for European brands entering the U.S. market. Responsibilities included overseeing e-commerce operations, implementing targeted marketing strategies, and adapting international brand messaging for American audiences.eBoutique Project Manager for Simone Perele: Developed and grew the ecommerce division for Simone Perele, the top French lingerie brand. Increased U.S. online sales tenfold by creating a targeted digital marketing strategy, streamlining customer service, and aligning inventory with demand forecasting. Collaborated directly with teams in France, Manhattan, and other U.S. offices to ensure consistent brand messaging and a seamless customer experience across digital and retail platforms.Marketing Consultant for European Market Entry: Provided strategic guidance to European companies launching or expanding in the U.S. Led branding, market positioning, and communication adaptations to align with U.S. consumer expectations, enhancing brand visibility and credibility. Managed market research, competitive analysis, and cross-functional coordination to ensure successful market entry and growth.

Managed multi-channel marketing and PR campaigns for clients of varying sizes, focusing on brand recognition and market penetration.● Business and Marketing Strategy: Devised, presented, and managed the execution of full business marketing strategies and long-term business plans, adapting the business, branding, and customer relations to be synced with the ultimate brand goals.● Campaign Management: Developed tailored marketing and PR strategies, coordinating cross-functional teams to execute initiatives that increased client sales and brand visibility.● Content Development: Provided ghostwriting services for client articles, media pitches, and white papers, amplifying client expertise and thought leadership.

Founded and led an apparel company from inception to success, navigating brand positioning, customer acquisition, and staff management.● Brand Development: Created a distinctive brand identity through public relations, social media outreach, and event-based marketing, building a loyal customer base and strong market presence.● Operational Management: Oversaw all aspects of the business, from marketing to staff management, adapting strategies, and inventory projections to meet economic shifts and consumer demands.