Angela Michels Email & Phone Number

Senior merchant leading design, partnerships, product development and merchandising. Led 5 direct reports and diverse global cross-functional team of 20, reporting to COO and CEO.• Built 3-year strategic roadmap and product pipeline leveraging consumer insights to identify white space to deliver innovation, expanded offering with market differentiation, and create consumer connections with brand. New product pipeline projected to deliver $10M+ of sales revenue over the next 12 months defending and growing market share. Led creative vision, product development, and assortment strategy.• Optimized product development model, building relationships with key internal and external partners to drive efficiencies, improving lead-times and speed to market by over 25%.• Developed merchandising strategies, brand architecture goals, and diversified product offering to support global needs. Drove strategies to simplify and optimize the assortment with a 20% reduction in skus and improved global adoption, leading to improved productivities, production efficiencies, and margin.• Built and empowered high functioning and collaborative cross functional team. Encouraged and supported team through organizational change to nurture creative innovation and growth.• Oversee seasonal concept and art development, including concept mood, trend, color palette, and brand direction leveraging global research and brand guardrails.

Minneapolis, Minnesota

Successfully led the launch of Ready to Wear's largest private label brand, A New Day.• Led strategy and business plans for a diverse cross-functional team of over 25 people across merchandising, planning, site merchandising, marketing, sourcing, PD&D, and guest insights in the development and execution of the new brand.• Launched A New Day women's brand from concept to execution, leveraging insights from the market and Target-led consumer research events. Led team to develop assortment architecture, pricing strategy, financial planning, and impactful in store and online presentations to bring brand vision to life.• Delivered industry leading financial results and captured market share gains. Increased sales by $20M since launch, outpacing industry growth gaining 20bp market share.• Analyzed market trends and leveraged guest insights to develop strong assortment strategies. Developed and empowered team to make strategic, consumer focused business decisions.• Collaborated with cross-functional teams, including teams in Seoul and Shanghai, to creatively problem solve, developing a more efficient product development process to deliver brand launch in unprecedented lead time and improve speed to market by 36%.• Empowered team to take risks while clearing roadblocks to drive business and ideas forward. Built a diverse and inclusive team culture and celebrate team and individual achievements.

Reinvented Kids business with the launch of Cat & Jack, leading Boy's Apparel.• Developed and launched kids brands Cat & Jack and Art Class. Led workstreams from ideation to launch, including guest insights, brand values, assortment architecture, P&L management, inventory planning, marketing, stores, and digital experience.• Led consumer research event, engaging with kids and parents to bring the voice of kids to the forefront which influenced assortment decisions and drove innovation for store and site experience.• Reimagined stores experience, reinventing fixtures and content to engage kids and parents, elevating the experience to build brand love.• Directly led and developed team of 15. Led broad cross functional team of buyers, analysts, design, sourcing, and marketing, leading strategic vision and inspiring team to deliver plans for the Cat & Jack brand, while profitably exiting previous brands.• Reinvented boys business, focusing on product aesthetic, quality, promotions, merchandising, and business model optimization. Aligned resources and cross-functional team support to deliver incremental $55M in sales.• Brand Responsibility: Cat & Jack, Art Class, C9 by Champion, License Brands, Shaun White.

• Created trend driven assortments and strategies for swim and sweaters business. Led strategy and financial planning delivering $50M sales growth, improved margin, and achieved #1 market share.• Identified white space opportunities through market analysis and drove an innovative multichannel swim strategy. Elevated product quality and design, built strong vendor partnerships, and implemented innovative merchandising strategies, leading to 3 consecutive years of industry leading sales growth. • Managed cross-functional team of 10 to execute strategic vision. Coached and developed a team of 5 analysts and merchandise specialists.

• Developed assortment strategies for Men’s denim category. • Successfully launched Denizen from Levi's, elevating the presence of National Brands at Target, building credibility and consumer loyalty.• Led joint business planning with Levi's and Wrangler to negotiate margin agreements, fixture placement, and marketing funds. • Implemented promotional and marketing strategies which resulted in 10% growth in sales and drove market share growth.

Responsible for creating assortment strategies to increase market share for Children's shoe business. • Reinvented business delivering improved content, updated signing and packaging, and innovative merchandising strategies. • Developed test strategy, resulting in improved flexibility to react and optimize investment resulting in $20M sales growth. • Transformed shoe shopping experience for the consumer with elevated product highlighted by new fixtures and signing.

Managed inventory planning, allocation, and execution across 1600 stores, driving growth and profitability.• Managed team of 5 analysts. Coached and developed team to drive strong results and develop leadership skills, resulting in multiple promotions. • Implemented chase strategy, collaborating across merchandising, sourcing, and vendor partners, resulting in +20% sales and market share gains.•. Led segmentation strategy to maximize sales, reduce skus to decrease cannibalization, improve instocks, and improve profitability.