Angela Lee

Angela Lee Email and Phone Number

Founder @ Formation Marketing | Fractional Marketing Advsior for B2B SaaS Startups - Specialize in Growth Marketing and ABM @ Formation Marketing
Angela Lee's Location
Austin, Texas, United States, United States
About Angela Lee

With over 15 years of growth marketing and communications experience, I am the founder of Formation Marketing, a strategic and tactical marketing advisory firm for B2B SaaS startups. I specialize in go-to-market strategy, account based marketing (ABM), demand generation, digital marketing, channel strategy and optimization, and campaign forecasting and planning.I have a proven track record of exceeding MQL and pipeline goals at startups, mid-size and enterprise level companies, including BetterUp, LinkedIn, and Jobvite. I was also the winner of LeanData's ABM Program of the Year award in 2020. I am passionate about helping SaaS companies scale their marketing and growth efforts, and sharing my knowledge and insights with others. I am always open to expanding my network, connecting with fellow marketers, and speaking at conferences or webinars.

Angela Lee's Current Company Details
Formation Marketing

Formation Marketing

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Founder @ Formation Marketing | Fractional Marketing Advsior for B2B SaaS Startups - Specialize in Growth Marketing and ABM
Angela Lee Work Experience Details
  • Formation Marketing
    Founder
    Formation Marketing 2022 - Present
    Austin, Tx, Us
    • Strategic advisor to early stage B2B SaaS startups looking to build and scale their demand generation and overall marketing function. • Executed on key marketing campaigns across all marketing channels - including: email, paid media, webinars/events, website and more • Built and launched ABM programs from the ground up for clients across multiple industries • Established key tracking mechanisms and funnel metrics to assess marketing performance
  • Pavilion
    Member
    Pavilion 2021 - Present
    New York, Ny, Us
  • Betterup
    Group Marketing Manager, Demand Generation
    Betterup 2021 - 2022
    Austin, Texas, Us
    • Built and scaled inbound marketing (demand generation team), leading to 150% pipeline goal attainment QoQ • Led a team of 3 campaign managers to deliver exceptional marketing campaigns across digital, 3rd party, website, content syndication channels• Managed 7 figure quarterly demand generation budget and allocation • Built and managed cross-team quarterly campaign planning and budgeting exercise
  • Linkedin
    Senior Demand Generation Marketing Manager
    Linkedin 2019 - 2021
    Sunnyvale, Ca, Us
    • Led account based marketing (ABM) strategy and execution, exceeding pipeline goal by 200% within first 6 months. • Strategized and executed digital marketing campaigns globally, exceeding quarterly MQL goal by 270% • Developed advanced analytic dashboards to track pipeline and KPIs of all digital programs; utilized data from dashboards to optimize and streamline campaign performance • Led formation of Linkedin’s first cross functional ABM group
  • Linkedin
    Global Communications Co-Lead |Women@Linkedin
    Linkedin 2019 - 2021
    Sunnyvale, Ca, Us
    • Led global communications strategy and execution for Women@Linkedin employee resource group, representing over 1000+ female Linkedin employees• Led global communications committee comprised of 4 regional leads• Led design and creation of group website, newsletter and social media strategy
  • Jobvite
    Senior Marketing Manager, Demand Generation
    Jobvite 2017 - 2019
    Denver, Colorado, Us
    • Led strategic marketing campaigns focused on midmarket and enterprise accounts generating over $1.8M in pipeline within first year • Launched company’s first ever account based marketing (ABM) strategy, producing over $300K in pipeline within first 6 months • Led content marketing efforts, and authored blog posts, email campaigns and eBooks. • Managed and mentored one direct report.
  • Synopsys Inc
    Senior Marketing Program Manager
    Synopsys Inc 2015 - 2017
    Sunnyvale, California, Us
    • Led marketing programs across entire verification software product line, with annual revenues of $250M. • Executed key marketing programs leveraging content, email and customer marketing strategies. • Created key marketing assets: datasheets, white papers, webinars, case studies, success stories and PRs. • Implemented digital advertising program using Linkedin and Google Adwords. • Collaborated with C-suite executives on development of industry presentations.
  • Unisem
    Marketing And Communications Manager
    Unisem 2014 - 2015
    Santa Clara, California, Us
    • Led company inbound and outbound marketing efforts in U.S, APAC and Europe. • Sole author of company-wide marketing content: ads, press releases, datasheets and customer presentations. • Developed company social media strategy –Twitter and Linkedin. • Managed company event strategy in all tradeshows / conferences worldwide. • Managed all third party global vendor / industry analyst relationships.
  • The Blueshirt Group
    Investor Relations Associate
    The Blueshirt Group 2012 - 2014
    San Francisco, California, Us
    • Defined investor and analyst relations/media relations strategies for 7+ technology industry clients. • Authored press releases, earnings scripts, Q&A, presentations and factsheets for earnings calls, events and client websites.• Developed strategy for investor IR calendar including investment conferences, bus tours, and investor 1x1s. • Provided daily competitive intelligence information for client competitor and peer companies.
  • Ancestry
    Investor Relations Intern
    Ancestry 2011 - 2012
    Lehi, Ut, Us
    • Authored company earnings press releases.• Created financial models for company executives and key investors. • Reconciled internal financial models with financial analyst reports.

Angela Lee Skills

International Relations Public Speaking Mandarin Market Research Leadership Social Media Intercultural Communication Event Planning Strategic Communications Internal Communications Social Media Marketing Marketing Strategy Public Relations Corporate Communications Press Releases Digital Marketing Search Engine Optimization Blogging Content Strategy Google Adwords Email Marketing Integrated Marketing Demand Generation Digital Marketing Experience Search Engine Marketing Content Marketing B2b Marketing Multi Channel Marketing Product Marketing Analysis Newsletters Statistics Financial Analysis Consulting Chinese Research Qualitative Research Nonprofits Stata Community Outreach Spanish Editing Media Relations Politics Management Marketing Data Analysis Microsoft Excel Strategy Powerpoint Microsoft Office Policy Analysis Cross Functional Team Leadership Program Management Advertising Project Management Writing Strategic Planning

Angela Lee Education Details

  • Uc San Diego School Of Global Policy And Strategy (Gps)
    Uc San Diego School Of Global Policy And Strategy (Gps)
    International Management
  • Uc San Diego
    Uc San Diego
    Cognitive Science

Frequently Asked Questions about Angela Lee

What company does Angela Lee work for?

Angela Lee works for Formation Marketing

What is Angela Lee's role at the current company?

Angela Lee's current role is Founder @ Formation Marketing | Fractional Marketing Advsior for B2B SaaS Startups - Specialize in Growth Marketing and ABM.

What is Angela Lee's email address?

Angela Lee's email address is an****@****ail.com

What is Angela Lee's direct phone number?

Angela Lee's direct phone number is +165058*****

What schools did Angela Lee attend?

Angela Lee attended Uc San Diego School Of Global Policy And Strategy (Gps), Uc San Diego.

What skills is Angela Lee known for?

Angela Lee has skills like International Relations, Public Speaking, Mandarin, Market Research, Leadership, Social Media, Intercultural Communication, Event Planning, Strategic Communications, Internal Communications, Social Media Marketing, Marketing Strategy.

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