With over 15 years of growth marketing and communications experience, I am the founder of Formation Marketing, a strategic and tactical marketing advisory firm for B2B SaaS startups. I specialize in go-to-market strategy, account based marketing (ABM), demand generation, digital marketing, channel strategy and optimization, and campaign forecasting and planning.I have a proven track record of exceeding MQL and pipeline goals at startups, mid-size and enterprise level companies, including BetterUp, LinkedIn, and Jobvite. I was also the winner of LeanData's ABM Program of the Year award in 2020. I am passionate about helping SaaS companies scale their marketing and growth efforts, and sharing my knowledge and insights with others. I am always open to expanding my network, connecting with fellow marketers, and speaking at conferences or webinars.
Listed skills include International Relations, Public Speaking, Mandarin, Market Research, and 54 others.