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An internet pioneer that started with Time Inc. New Media. Focused and curious problem solver. A talented sales associate, marketing specialist, and copywriter. Extensive experience working with nonprofits and managing the web presence for varied brands. Project and detail orientated with extensive metrics experience. Focused on increasing productivity and maximizing results. Quick learner, early adopter, and tech-savvy. Build strong conversation-based connections through journalism, newsletters, press, and customer relations. Skilled with podcasts, web/print journalism, video and web development.
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Content CopywriterHome For Good, Llc Jan 2020 - Present-Working with an organization that finds trucking jobs for ex-inmates-Revamping website copy, writing, editing, and proofreading-Optimizing social media channels-Extensive research regarding issue and networking opportunities -
Retail Sales SpecialistNordstrom Oct 2017 - PresentSeattle, Washington, Us-On a list of top salespeople who sold above their goal-Flexibility, moving from At Home and Active Departments as needed-Sophisticated relationship building and sales skills-Work on technology-based system-Go above and beyond to provide superlative service -
Copywriter For Nonprofit Branding ProjectsTaproot Sep 2007 - PresentSan Francisco, California, UsPrimarily working as a copywriter and editor (websites, PSAs, brochures) for pro bono projects at eight high profile nonprofits. Had the opportunity to work with talented senior professionals and employ my skills. Also worked as a project manager/Account Director and Marketing Manager. The nonprofits were: FRENCH EDUCATION IN THE BAY AREA, Copywriter/Copy Editor, (2015): Key Messages BERKELEY FOOD AND HOUSING PROJECT, Copywriter/Copy Editor, (2014): Naming ProjectAIM HIGH, Copywriter/Copy Editor, (2013): Key Messages SAN FRANCISCO FILM FOUNDATION, Copywriter/Copy Editor, (2010 – 2011): Key MessagesJOHN BURTON FOUNDATION FOR CHILDREN WITHOUT HOMES, Copywriter/Copy Editor, (2009 – 2010): A 2,000-word fundraising brochureGIRLS AFTER SCHOOL ACADEMY, (2008 – 2009): Account Director, Fundraising Brochure, PSA producerTHE HATLEN CENTER, (2006 – 2007): Copywriter:/Key Messages, Naming Project -
Freelance Writer | Producer | PhotographerSelf-Employed Dec 2005 - Dec 2015
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Advertising Commercial Casting & Location Production Coordinator/TechVaried Production Companies / National Brands Mar 2012 - Jul 2015Digitize, organize, and troubleshoot casting auditions for national advertisers (NFL, AUDI, Wells Fargo). Upload raw footage to casting site and label over 100 auditions immediately for agency review. Manage selects and coordinate in studio client presentations. Created call sheets for location shoots with maps, times, names and numbers. Worked to make sure that the proper permits were obtained and coordinated logistics.
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Communications ConsultantNew America Media Oct 2014 - May 2015San Francisco, California, UsWrote and and sent out daily headlines for an ethnic news media service. Posted to Facebook and Twitter. Sent out: press releases for the State of California regarding health and human services, multilingual news to targeted groups, and a weekly newsletter. Planned and promoted press conferences, managed and refined contact lists. Worked on large project migrating database to Salesforce. Performed an audience analysis and developed key strategic issue influencer engagement plan. -
Social Media / Radio Features (Volunteer)Kalw Aug 2012 - Sep 2013San Francisco, California, UsWorked to create engaging social media posts on Facebook, Twitter and Tumblr to enhance the daily reach for KALW news stories, and share high quality of the newsroom. Kept the reporters in the loop to develop their own online presence. Responsible for metrics, developing and executing strategic campaigns. Created an audience analysis and best practices on what the market was responding to. Wrote and read two radio news features. Created web contentand slideshows for stories. Wrote blog posts for weekly Arts/Culture/Weekend blog. -
Web & Social Media Marketing SpecialistPatchworks Films 2009 - 2011UsI started working with these producers right before the premier of "Speaking in Tongues," at the San Francisco Film Festival where it won the audience award. I was involved in all facets of building an online presence and marketing / community outreach. I was responsible for benchmarking and analytics, managing the video channels, social networks, and direct email via Constant Contact. -
Transcription Department ManagerThe Dr. Phil Show Feb 2004 - Mar 2006Production position identifying key clips and quotes to use on show. Supervised 20+ transcribers. Responsible for work flow, meeting deadlines, content control, worked closely with Segment Directors and other post production teams.
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Content Marketing, Copywriter/Editor, Digital Communications ExecutiveActionthink! Dec 2000 - Jun 2003-Writer and marketing specialist for brand-focused companies in the nonprofit, luxury retail, entertainment, broadcasting, publishing, advertising and education sectors-Specialized in (print) writing and editing, video, radio, photography, and design for marketing communications, journalism and public relations-Develop and manage websites, and newsletter content, including shopping and database segmentation-Optimize social media (LinkedIn, Facebook, Twitter, Blogger, Instagram, Tumblr, SlideShare, Pinterest) -Use performance analysis, influencer marketing, and audience surveys to increase the success-Understand the value of traditional strategic and competitive analysis to thoroughly understand positioning and opportunity in specific client marketplaces-Used direct email communication and newsletters to strengthen relationships with varied stakeholders-Responsible for the work of up to 20 freelancers, including quality control, training, and scheduling
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Director, Business DevelopmentUpside Media Jun 2001 - Feb 2002Created cobranding partnerships and alternative revenue for Upside.com, a hi-tech news website.
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Guide | Nonfiction BooksAbout.Com Feb 1997 - Feb 2000New York, Ny, UsWrote weekly column regarding bestselling NonFiction Books. Conducted radio interviews with authors. Built community through forums, newsletter, and fielding questions from readers. Built sizable link libraries on my topic, marketed my area with partnerships and search engine optimization. -
Director, Strategic Marketing MetricsThird Age Media 1999 - 2000Kept track of all relevant metrics and created reports for executives and ad sales people to judge performance, determine advertising inventory, and write proposals.
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Proposal Writer, Advertising Production Manager, Advertising Development, Circulation ManagerSalon Media Group, Inc. Feb 1998 - Nov 1999New York, New York, UsWrote creative and colorful sales proposals full of case-making research facts and illustrative graphs. Managed all of advertising operations and oversaw integration of technical measurement applications. Tripled traffic in one year through site analysis and developing a department for promoting editorial links for free. -
Pr SpecialistThe Palace (2D Chat Software) 1997 - 1998Wrote press releases, traditional and online. Very well received by thorny journalists. Developed press kit including a timeline of virtual communities, and case studies as well as back-rounders, slides, and marketing communication materials. Managed database and developed specialized contact lists. Wrote a daily summary of all related news.
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Advertising Production ManagerHearst New Media May 1996 - Jul 1997New York, Ny, UsManaged advertising production for large co-branded efforts by Kraft, Dow, Ford and other major advertisers. Responsible for tracking of advertising placements quality control and reporting. -
Manager, Audience RelationsTime Inc. New Media 1994 - 1996New York, Ny, UsOptimized web content and usability to grow and strengthen audience engagement. (Entertainment Weekly, Time Magazine, Sports Illustrated, Money, Fortune, People, etc.) -
Affiliate Promotions CoordinatorShowtime Networks Inc. 1990 - 1992New York, Ny, UsCreated marketing materials and promotions for the staff at Showtime Affiliates that promoted our content and marketing promotions. For instance we did a "Hot Stuff" themed summer promotion with premium items, contests, and different types of written marketing materials and on air promos.
Angela Penny Skills
Angela Penny Education Details
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Nyu Stern School Of BusinessMarketing -
City College Of San FranciscoVideo Production & Editing -
University Of California, BerkeleyHistory
Frequently Asked Questions about Angela Penny
What company does Angela Penny work for?
Angela Penny works for Home For Good, Llc
What is Angela Penny's role at the current company?
Angela Penny's current role is Communications and Administration.
What is Angela Penny's email address?
Angela Penny's email address is an****@****ail.com
What is Angela Penny's direct phone number?
Angela Penny's direct phone number is +141533*****
What schools did Angela Penny attend?
Angela Penny attended Nyu Stern School Of Business, City College Of San Francisco, University Of California, Berkeley.
What are some of Angela Penny's interests?
Angela Penny has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Angela Penny known for?
Angela Penny has skills like Blogging, New Media, Social Media, Copywriting, Content Strategy, Editing, Social Media Marketing, Journalism, Social Networking, Video, Writing, Video Production.
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