Angela Rassi work email
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I am a dynamic senior business leader who brings brand management expertise and extensive PNL experience to scale high-potential businesses. Over my career, I accelerated growth on every business I led, unlocked category leading innovation for brands and private label, led natural and organic snacking M&A projects, led DEI & ESG at the enterprise level and drove transformational change in the US and globally. I have board experience with Naturally MN and advisory board experience with Lil Bucks and Groove Capital. I am recognized as a strategic thought leader who can quickly drive to action and deliver results by mobilizing teams with clarity, agility and accountability. Having led high-visibility, ‘first-ever’ initiatives, I know how to get things done when resources are scarce, and time is tight. I thrive in entrepreneurial environments by balancing the need for short term business results with a long-term vision that inspires teams. As a passionate, inclusive and courageous leader, I build trust, credibility and confidence quickly. I care about people, building culture and leading high performing teams. I bring out the best in people by ensuring everyone feels valued, stretched and developed. I excel at quickly finding common ground across a wide range of stakeholders to move fast, build alignment and drive results. Moving forward I will leverage my PNL and brand management expertise to lead step change growth for businesses looking to scale by unlocking new ways of thinking and energizing teams.
Red'S All Natural
View- Website:
- redsallnatural.com
- Employees:
- 99
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Chief Growth OfficerRed'S All NaturalMinneapolis, Mn, Us
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Chief Growth OfficerRed'S All Natural Apr 2024 - PresentFranklin, Tn, UsRed's All Natural is on a mission to clean up the frozen food category with premium breakfast and snack solutions packed with protein and high-quality clean ingredients. Red's is the #1 premium burrito and breakfast sandwich brand. Member of the senior leadership team. Lead sales, brand management, brand experience, ESG, consumer & category insights, demand forecasting, innovation & strategy.
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Chief Marketing OfficerRed'S All Natural Jul 2023 - Mar 2024Franklin, Tn, Us
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Board MemberNo Man'S Land Foods Jun 2024 - PresentEnid, Ok, Us -
Naturally Minnesota Board MemberNaturally Network Jun 2022 - PresentAustin, Tx, Us -
Advisory Board MemberLil Bucks Sprouted Buckwheat Jan 2021 - PresentChicago, Il, Us -
Vice President Of Innovation And Business DevelopmentJohn B. Sanfilippo & Son, Inc. 2021 - 2023Elgin, Il, UsJBSS is a publicly traded 4th-generation family managed and vertically integrated processor, packager, and marketer of nut and real food snacks with $1B in private label, co-manufacturing, branded, and foodservice revenue.Member of the senior leadership team. Led innovation, business development, DEI (Diversity, Equity, & Inclusion) and Women of JBSS Employee Resource Group for the company. Built robust innovation pipeline spanning four branded launches in three categories, multiple private label retailer pipeline collaborations, and a margin accretive category expansion platform with $100M growth potential. Accelerated M&A with a revamped strategy, buy-side ecosystem, robust prospect pipeline, and one acquisition. Co-led the development of a long-range plan with potential to double topline. -
Vice President Of InnovationJohn B. Sanfilippo & Son, Inc. 2020 - 2021Elgin, Il, Us
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Advisory Board MemberGroove Capital Feb 2021 - Jul 2022Minneapolis, Mn, Us -
Vice President: Nature Valley Us Gm & Global Bars Team CaptainGeneral Mills 2017 - 2019Minneapolis, Minnesota, UsCreated a new $800 Million Business Unit for Nature Valley US. Led a marketing team of 16 with 4 direct reports and a cross-functional team of 100+ with 21 managers. Led team of global peers to create 1st accelerated long-range plan & define a new way of working globally outside of an SBU. Led 2 M&A projects with one resulting in large investment into Good-Belly Probiotics.During leadership tenure Nature Valley grew +6% volume and +4.0 share points in grain bars. Grew buy rate +9% and loyalty +7%. Created category leading innovation pipeline with 4 of the largest launches in category over past 4-years. Was the fastest growing bar in the $8B bars category in F18. -
Sr. Business Unit Director/Gm: Natural & Organic SnacksGeneral Mills 2016 - 2017Minneapolis, Minnesota, UsCreated a new $220 Million Business Unit for Larabar, Food Should Taste Good & Cascadian Farm. Led a marketing team of 29 with 4 direct reports and a cross-functional team of 60+ with 12 managers. Led a national Field Marketing Team including 11 full-time employees and 200+ contractors. During leadership tenure business unit grew +18% volume, +23% RNS, +$20MM profit, +0.6 bars share points. Larabar became #1 bar in N&O channel & tied for fastest growing bar in $8B category.
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Sr. Business Unit Director/Gm: Snacks Innovation & Category ExpansionGeneral Mills 2014 - 2016Minneapolis, Minnesota, UsCreated a new Business Unit in $90 Billion snacks category. Responsible for 75% of $2B Division’s Long-Range Plan growth including vision and robust multi-year pipeline spanning $8B bars category for Larabar, Nature Valley, Fiber One & 4 new bar brands and high growth hummus & real food snacking for Food Should Taste Good. Led a marketing team of 14 with 3 direct reports and a cross-functional team of 60+ with 15 managers. Led early phase due diligence of Epic (high growth grass fed meat snacking company) acquisition. Created & launched 4 new products nationally, 3 in N&O Channel & 1 test market. Nature Valley Nut Butter Sandwiches was the largest launch in bars category at $42MM RNS at launch & $100MM in 2019.
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Sr. Business Unit Director/Gm: Small Planet Foods (Natural & Organic) Growth AccelerationGeneral Mills 2014 - 2014Minneapolis, Minnesota, UsFounded a new team focused on natural & organic food growth acceleration with Costco. Team was 1 of 3 new capabilities prioritized by US Region. Responsible for all aspects of starting team including setting vision, strategy, objectives, structure, curating team of 5 cross-functional direct reports, creating entrepreneurial culture & agile innovation approach. Within first 3 months developed a multi-year innovation pipeline & received first commit.
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Marketing Director: Future Of Marketing InitiativeGeneral Mills 2011 - 2014Minneapolis, Minnesota, UsLed prestigious and highly visible Future of Marketing Initiative which evolved brand building at General Mills. Breadth of accountability included vision, thought leadership cultivation, change management, implementation orchestration and training. #4 US Region priority. First in class promoted. Received CEO’s Champions Award. 1 of 7 leaders worldwide selected for the inaugural Executive Development Program. Won Progressive Grocer Top Women in Grocery Rising Star Award.Pilot Division +9 points baseline trends & generated record profit. Initiative rolled out across all US brands.
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Sr. Marketing Manager: Pillsbury Franchise Innovation, Customer & Sweet TreatsGeneral Mills 2010 - 2011Minneapolis, Minnesota, UsManaged the innovation and customer strategy for $1.2 Billion Pillsbury Franchise and managed the $222 Million Sweet Treat Portfolio & 4 direct reports. Achieved highest performance rating for 10th consecutive year.Won 2011 key baking season with 58% of the share and share gains vs the prior year. Revitalized Shapes Cookies business resulting in +5% volume and +5% RNS despite intense competitive pressure.
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Sr. Marketing Manager: Go-Gurt, Trix And Yoplait Kids YogurtGeneral Mills 2009 - 2010Minneapolis, Minnesota, UsManaged $335 Million Portfolio & 4 direct reports. Achieved highest performance rating. Led strategic revitalization that drove +24% Go-Gurt volume & share gains despite intense competitive pressure. Strategy & business plan catapulted Go-Gurt to 4-year growth trajectory with +8% volume & +6% profit CAGR.
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Sr. Marketing Manager: Old El Paso FranchiseGeneral Mills 2007 - 2009Minneapolis, Minnesota, UsManaged $310 Million Portfolio & 3 direct reports. Achieved highest performance rating. Led strategic revitalization that drove +5% volume, +16% RNS, +12% profit growth over 2-year tenure. Strategy & business plan catapulted OEP to a 5-year growth trajectory with +5% volume & +7% profit CAGR.
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Marketing Manager: 8Th Continent Soymilk (Joint Venture Start-Up)General Mills 2005 - 2007Minneapolis, Minnesota, UsManaged $55 Million Franchise & 2 direct reports. First in class promoted. Achieved highest performance rating. Led strategic revitalization that drove +12% volume, +17% RNS & +19% profit growth over 2-year tenure.
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Sr. Associate Marketing Manager: Helper Dinner Kit FranchiseGeneral Mills 2003 - 2005Minneapolis, Minnesota, UsLead AMM $380 Million Franchise. Achieved highest performance rating. CEO’s Champions Award. Led strategic turnaround that resulted in +6% volume, +7% profit & +5-point share growth after 7-years of decline. Momentum continued in year 2 with +9% profit growth. Identified $50 Million of productivity savings through a supply chain redesign. Approach replicated across General Mills creating a Holistic Margin Management global competitive advantage for past 15 years. Featured in HBS Case Study.
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Sr. Associate Marketing Manager: Yoplait Yogurt InnovationGeneral Mills 2002 - 2003Minneapolis, Minnesota, UsLed complex Go-Gurt Smoothies launch and developed a robust yogurt innovation pipeline.
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Associate Marketing Manager: Yellow Box CheeriosGeneral Mills 2001 - 2002Minneapolis, Minnesota, UsCreated Spoonfuls of Stories a children's literacy cause marketing campaign. Gained 5 points of penetration year-1 and grew for 14 consecutive years into one of the largest cause platforms at General Mills.
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Associate Marketing Manager: Summer Intern Chex FranchiseGeneral Mills Jun 2000 - Aug 2000Minneapolis, Minnesota, Us
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Associate ConsultantDeloitte Consulting 1996 - 1999Worldwide, OoAssociate Consultant (1998-1999) and Business Analyst (1996-1998) Strategy and process redesign in telecommunications and financial turnarounds for large healthcare systems.
Angela Rassi Skills
Angela Rassi Education Details
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The Wharton SchoolMarketing And Strategic Management -
Northwestern UniversityHistory And Political Science
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Bridges Executive Coaching Certification
Frequently Asked Questions about Angela Rassi
What company does Angela Rassi work for?
Angela Rassi works for Red's All Natural
What is Angela Rassi's role at the current company?
Angela Rassi's current role is Chief Growth Officer.
What is Angela Rassi's email address?
Angela Rassi's email address is an****@****lls.com
What is Angela Rassi's direct phone number?
Angela Rassi's direct phone number is +176376*****
What schools did Angela Rassi attend?
Angela Rassi attended The Wharton School, Northwestern University, Bridges Executive Coaching Certification.
What skills is Angela Rassi known for?
Angela Rassi has skills like Brand Management, Cross Functional Team Leadership, Marketing Strategy, Consumer Products, Customer Insight, P&l Management, Business Strategy, Product Innovation, Strategic Vision, Business Process, Thought Leadership, Marketing.
Who are Angela Rassi's colleagues?
Angela Rassi's colleagues are Flor Moreno Venegas, Tanya Iniguez, Ellie Luna, Amy Tymeson, David Farley, Monica Young, Rann Suda.
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