Angela Rassi Email & Phone Number

Minneapolis, Mn, Us

Franklin, Tn, Us

Red's All Natural is on a mission to clean up the frozen food category with premium breakfast and snack solutions packed with protein and high-quality clean ingredients. Red's is the #1 premium burrito and breakfast sandwich brand. Member of the senior leadership team. Lead sales, brand management, brand experience, ESG, consumer & category insights, demand forecasting, innovation & strategy.

Franklin, Tn, Us

Enid, Ok, Us

Austin, Tx, Us

Chicago, Il, Us

Elgin, Il, Us

JBSS is a publicly traded 4th-generation family managed and vertically integrated processor, packager, and marketer of nut and real food snacks with $1B in private label, co-manufacturing, branded, and foodservice revenue.Member of the senior leadership team. Led innovation, business development, DEI (Diversity, Equity, & Inclusion) and Women of JBSS Employee Resource Group for the company. Built robust innovation pipeline spanning four branded launches in three categories, multiple private label retailer pipeline collaborations, and a margin accretive category expansion platform with $100M growth potential. Accelerated M&A with a revamped strategy, buy-side ecosystem, robust prospect pipeline, and one acquisition. Co-led the development of a long-range plan with potential to double topline.

Elgin, Il, Us

Minneapolis, Mn, Us

Minneapolis, Minnesota, Us

Created a new $800 Million Business Unit for Nature Valley US. Led a marketing team of 16 with 4 direct reports and a cross-functional team of 100+ with 21 managers. Led team of global peers to create 1st accelerated long-range plan & define a new way of working globally outside of an SBU. Led 2 M&A projects with one resulting in large investment into Good-Belly Probiotics.During leadership tenure Nature Valley grew +6% volume and +4.0 share points in grain bars. Grew buy rate +9% and loyalty +7%. Created category leading innovation pipeline with 4 of the largest launches in category over past 4-years. Was the fastest growing bar in the $8B bars category in F18.

Minneapolis, Minnesota, Us

Created a new $220 Million Business Unit for Larabar, Food Should Taste Good & Cascadian Farm. Led a marketing team of 29 with 4 direct reports and a cross-functional team of 60+ with 12 managers. Led a national Field Marketing Team including 11 full-time employees and 200+ contractors. During leadership tenure business unit grew +18% volume, +23% RNS, +$20MM profit, +0.6 bars share points. Larabar became #1 bar in N&O channel & tied for fastest growing bar in $8B category.

Minneapolis, Minnesota, Us

Created a new Business Unit in $90 Billion snacks category. Responsible for 75% of $2B Division’s Long-Range Plan growth including vision and robust multi-year pipeline spanning $8B bars category for Larabar, Nature Valley, Fiber One & 4 new bar brands and high growth hummus & real food snacking for Food Should Taste Good. Led a marketing team of 14 with 3 direct reports and a cross-functional team of 60+ with 15 managers. Led early phase due diligence of Epic (high growth grass fed meat snacking company) acquisition. Created & launched 4 new products nationally, 3 in N&O Channel & 1 test market. Nature Valley Nut Butter Sandwiches was the largest launch in bars category at $42MM RNS at launch & $100MM in 2019.

Minneapolis, Minnesota, Us

Founded a new team focused on natural & organic food growth acceleration with Costco. Team was 1 of 3 new capabilities prioritized by US Region. Responsible for all aspects of starting team including setting vision, strategy, objectives, structure, curating team of 5 cross-functional direct reports, creating entrepreneurial culture & agile innovation approach. Within first 3 months developed a multi-year innovation pipeline & received first commit.

Minneapolis, Minnesota, Us

Led prestigious and highly visible Future of Marketing Initiative which evolved brand building at General Mills. Breadth of accountability included vision, thought leadership cultivation, change management, implementation orchestration and training. #4 US Region priority. First in class promoted. Received CEO’s Champions Award. 1 of 7 leaders worldwide selected for the inaugural Executive Development Program. Won Progressive Grocer Top Women in Grocery Rising Star Award.Pilot Division +9 points baseline trends & generated record profit. Initiative rolled out across all US brands.

Minneapolis, Minnesota, Us

Managed the innovation and customer strategy for $1.2 Billion Pillsbury Franchise and managed the $222 Million Sweet Treat Portfolio & 4 direct reports. Achieved highest performance rating for 10th consecutive year.Won 2011 key baking season with 58% of the share and share gains vs the prior year. Revitalized Shapes Cookies business resulting in +5% volume and +5% RNS despite intense competitive pressure.

Minneapolis, Minnesota, Us

Managed $335 Million Portfolio & 4 direct reports. Achieved highest performance rating. Led strategic revitalization that drove +24% Go-Gurt volume & share gains despite intense competitive pressure. Strategy & business plan catapulted Go-Gurt to 4-year growth trajectory with +8% volume & +6% profit CAGR.

Minneapolis, Minnesota, Us

Managed $310 Million Portfolio & 3 direct reports. Achieved highest performance rating. Led strategic revitalization that drove +5% volume, +16% RNS, +12% profit growth over 2-year tenure. Strategy & business plan catapulted OEP to a 5-year growth trajectory with +5% volume & +7% profit CAGR.

Minneapolis, Minnesota, Us

Managed $55 Million Franchise & 2 direct reports. First in class promoted. Achieved highest performance rating. Led strategic revitalization that drove +12% volume, +17% RNS & +19% profit growth over 2-year tenure.

Minneapolis, Minnesota, Us

Lead AMM $380 Million Franchise. Achieved highest performance rating. CEO’s Champions Award. Led strategic turnaround that resulted in +6% volume, +7% profit & +5-point share growth after 7-years of decline. Momentum continued in year 2 with +9% profit growth. Identified $50 Million of productivity savings through a supply chain redesign. Approach replicated across General Mills creating a Holistic Margin Management global competitive advantage for past 15 years. Featured in HBS Case Study.

Minneapolis, Minnesota, Us

Led complex Go-Gurt Smoothies launch and developed a robust yogurt innovation pipeline.

Minneapolis, Minnesota, Us

Created Spoonfuls of Stories a children's literacy cause marketing campaign. Gained 5 points of penetration year-1 and grew for 14 consecutive years into one of the largest cause platforms at General Mills.

Minneapolis, Minnesota, Us

Worldwide, Oo

Associate Consultant (1998-1999) and Business Analyst (1996-1998) Strategy and process redesign in telecommunications and financial turnarounds for large healthcare systems.

Mba, Marketing And Strategic Management

Ba, History And Political Science

Education record