Angela Reyes Email and Phone Number
Angela Reyes work email
- Valid
- Valid
- Valid
Angela Reyes personal email
- Valid
- Valid
Angela Reyes phone numbers
A collaborative and results-driven leader with over 15 years of experience in product creation, strategy, marketing and merchandising for global brands and top-tier partnerships. I have extensive knowledge in steering product strategies, driving category growth, and building go-to-market plans that resonate with consumers and exceed business objectives.I bring a strategic mindset, a solutions-oriented approach, and a passion for consumer-focused innovation. My ability to navigate dynamic, fast-paced environments and lead cross-functional teams through complex workstreams has consistently delivered results and elevated brand success.What I Do Best:- Crafting and executing strategic plans that align with business objectives, turning vision into tangible success.- Leveraging data-driven consumer insights, market research, and competitive analysis to shape long-term strategies and product assortment.- Driving profitable product assortments with a clear point of view and compelling go-to-market strategies.- Leading high-performing teams in matrixed organizations and demanding business units to deliver exceptional results.- Fostering strong relationships across various levels, stakeholders and external partners.
Adidas
View- Website:
- adidas.com
- Employees:
- 75612
-
Adidas
-
Global Senior Product Marketing Manager - Collaborations & PartnershipsAdidas May 2021 - May 2024Herzogenaurach, Bavaria, DeLead product creation team for adidas’ pinnacle collaboration partners Pharrell Williams/Humanrace and, most recently, Edison Chen to deliver premium footwear and apparel products to market.
-
Global Senior Product Marketing Manager - YeezyAdidas Apr 2019 - May 2021Herzogenaurach, Bavaria, De
-
Global Product Marketing Manager - Lifestyle/RunningNew Balance Sep 2017 - Mar 2019Brighton, Ma, UsManaged a business unit's growth in the largest channel segment targeting fashion-driven consumers by driving category strategy that amplifies the best of the brand.• Achieved aggressive 3-year growth plan within year 1, becoming the third biggest line plan in footwear, with a 10% increase in sales in 2018.• Performed thorough market research and competitive analysis to understand and effectively communicate product value differentiation and proposition from briefing stage to Go-to-Market hand-off. • Led creation process of new lifestyle footwear collection and portfolio expansion for younger consumers with brand and trend right solutions, growing 20% projected increase in pairs in 2019.• Owned product lifecycle management including category and franchise expansion strategy, product and copy briefs, calendar management, margin analysis, SKU efficiency, and risk-mitigation plans. -
Associate Product Manager - Key Account Special ProjectsNew Balance Jun 2014 - Sep 2017Brighton, Ma, UsSuccessfully managed and led quick-to-market special projects along with elevating inline models in a hybrid role to deliver brand-right and on-trend solutions, contributing to both line expansion and category growth.• Spearheaded SMU process improvement to create efficiencies cross-functionally, which became a catalyst for upstream improvement with support from Merchandising and Sales Leadership.• Championed merchandising strategy for a key focus account, attaining a 40% increase in GM$ over LY in 2017.• Key contributor in expanding global inline business to support a robust and mature NAM business, which resulted to delivering over 5% to budget in dollars/pairs in 2017, an increase of 19% over LY.
-
Assistant Product Manager, Footwear (Training & Fitness)Asics America Apr 2012 - Jun 2014Irvine, California, UsAssigned as lead category expert in under a year to drive product line creation in growth category and drive awareness as a global initiative.• Charged with ownership of assigned categories; improved product offering with clear vision and direction, resulting in stronger rapport amongst sales team and increased sales by 46% in 2013.• Spearheaded market and consumer research efforts to identify white space opportunities (CrossFit, Weight Lifting & Cheerleading), which ultimately contributed to incremental growth and brand awareness.• Collaborated with the Marketing team to ideate concepts and marketing campaign briefs for niche product segments. -
Marketing Campaign AnalystThe Sports Authority May 2010 - Apr 2011Englewood, Co, Us• Co-developed and launched multi-channel marketing and advertising campaigns - including circulars, direct marketing, online and email marketing, store events, PR strategy - from planning, execution to analysis. Partnered with cross-functional teams to execute new brand initiatives.• Creative ideation and strategic planning for branding and integrated campaigns, applying out-of-the-box thinking for new media platforms, and leveraging vendor partnerships to help drive incremental traffic and sales and increase brand awareness.• Proven analytical strengths in generating in-depth business analysis as well as post-mortem reviews of all marketing initiatives. Efforts were instrumental in evaluating business opportunities, campaign effectiveness and tuning strategies to maximize ROI. -
Assistant BuyerThe Sports Authority Jun 2007 - May 2010Englewood, Co, Us• Supported Senior Buyer in assortment planning and developing product line by quarter, by market for Men's and Women's Athletic Footwear (Running, Training, Athletic Casual/Lifestyle, Skate, Court, Basketball). Determined key items, volume drivers and product strategy to meet financial goals. • Active participant in line presentations to all levels of management and team. Partnered with cross-functional teams to ensure merchandising strategy was implemented throughout merchandising process. • Partnered with vendors in creating SMU's, providing key contributions to color, pattern, material selection, while gaining knowledge in footwear construction.• Responsible for reporting processes with daily/monthly/yearly business analysis, monitored sales performance on product's life cycle and identified sales opportunities.
-
Lead Purchasing & Product Development SpecialistThe Duck Company Jan 2005 - May 2007• Led purchasing and sourcing functions for Resort & Novelty Apparel distributor, negotiated product costs and assessed cost saving opportunities and margin improvement by effective sourcing, domestically and internationally.• Focused efforts in maintaining inventory volumes while keeping adequate stock on hand to meet daily production flow and maximizing output of finished goods. Developed Excel-based demand planning tool to better manage inventory and support in-house production. • Key contributor to development and launch of new product and apparel line. Aggressively pushed for trend-setting styles, silhouettes and fabric. Managed sampling and pre-production samples; from concept to final product including lab testing, pattern and fit approvals, and quality assurance.• Managed domestic and international vendors, created positive rapport and built strong relationships, resolved issues with diplomacy.
-
Lead Purchasing & Sourcing SpecialistAllen Lewis, Inc. Mar 2001 - Nov 2004• Oversaw all purchasing functions of Novelty and Corporate Branding solutions company, from order entry to management, developed reporting and tracking tools, international vendor management and coordinated international logistics, solved discrepancies and shipping issues.• Managed domestic and international vendor accounts; conducted daily communication with factories in Asia and ensured messages were delivered accurately, sensitively and on time.• Collaborated with Art and Marketing Director to conceptualize new art, introduce new product offering and ensured product quality meets highest standards. Oversaw and signed off on all pre-production samples with great attention to detail. • Tracked budgets and resources and ensured goods met importing guidelines by accurate HTS codes and duty attachments.
Angela Reyes Skills
Angela Reyes Education Details
-
University Of Massachusetts AmherstBachelor Of Business Administration - Bba -
Metropolitan State University Of DenverBusiness
-
Ucla ExtensionDigital Marketing Strategy
Frequently Asked Questions about Angela Reyes
What company does Angela Reyes work for?
Angela Reyes works for Adidas
What is Angela Reyes's role at the current company?
Angela Reyes's current role is Strategic Product, Marketing & Merchandising Leader | Expert in Global Brand Growth, Consumer Insights & Category Segmentation | Driving Consumer-Centric Innovation & Cross-Regional Collaboration.
What is Angela Reyes's email address?
Angela Reyes's email address is an****@****ail.com
What is Angela Reyes's direct phone number?
Angela Reyes's direct phone number is +161774*****
What schools did Angela Reyes attend?
Angela Reyes attended University Of Massachusetts Amherst, Metropolitan State University Of Denver, Ucla Extension.
What are some of Angela Reyes's interests?
Angela Reyes has interest in Children, Design, Fashion, Education, Dance, Arts, Photography, Music, Theater, Footwear.
What skills is Angela Reyes known for?
Angela Reyes has skills like Merchandising, Marketing Strategy, Email Marketing, Event Planning, Advertising, Retail, Social Media, Public Relations, Product Development, Direct Marketing, Social Media Marketing, Brand Development.
Who are Angela Reyes's colleagues?
Angela Reyes's colleagues are Matthew Hatheway, Devil Ff, Restu Purba Yanti, Valentine Mmuoegbulam, Sara Amador, Mohamed Mohamedx, Morena Barbalinardo.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial