Responsible for Dell’s Consumer & Small Business segments Go-to-Market (GTM) strategy and financial performance worldwide. Leading an executive team who manage 500+ brand and online sales members across the globe. ➨ Managing a +$15B P&L for Consumer & Small Business PCs, Displays, Software & Peripherals across all channels globally. Full accountability for Dell’s direct online business performance and end to end P&L.● Leading a global transformation combing three organizations within Dell (Consumer Product Go-to-Market, Small Business Product-Go-to-Market, and Dell Online).● Focused on modernization efforts to evolve our 4P GTM strategy globally. Capitalizing on these efforts to improve the customer journey on our Dell’s direct online platform across the globe.

Leading a $5 billion multi-channel global retail organization with full P&L accountability and executive level leadership structure. Transformational leader modernizing the consumer retail business through a united global strategy focused on profitable share growth through showrooming, solution-based assortment planning, and development of meaningful relationships across a smaller set of strategic partners. Successfully drove turnaround efforts taking the business to new levels of growth and profitability. ➨ Developed multi-year strategic plan that positioned Dell to outpace the industry in growth and transform the profit position of the business. ● Transformed the global retail business from volume to a value-based business turning around the profit position of the organization and reestablishing growth.● Defined and successfully executed a multi-year turnaround strategy which involved a reduction of partner scope from 200+ to 30 globally. ● Cultivated deep, meaningful relationships with a smaller set of partners that changed our dealings from transactional to strategic in nature. ● Accelerated revenue growth by building a high performing inclusive leadership team to successfully execute ambitious sales initiatives. ● Lead with inspiration, trust, and optimism through a global transformation and restructuring allowing for the retainment and recruitment of top talent while improving our organization culture scores. ● Crafted long term portfolio planning with our strategic partners that repositioned Dell as a premium pc partner increasing ASPs by 20% and driving lower-end product sales to competition. ● Executed a BMS restructuring to change our sales culture from sell in to sell through with end to end accountability for weeks of supply.

Advanced quickly from Executive Director to Vice President leading a multi+ billion dollar retail organization with full P&L accountability. Establish/maintain consumer retail partnership relationships. Initiate end-to-end process mapping and business management structure as a baseline for a growing operation with right-sized team, best-in-class technology, and efficient processes. Manage investment funds to drive activities that allow for market differentiation and growth.Cultivate footprint in North America, accelerating growth of high-end, high-revenue product assortments-typically 20% higher selling price than competitors. Successfully drive business to new levels of growth and profitability by expanding partnerships and executing targeted store in store concepts. ➨ Developed multi-year strategic plan that positioned Dell to outpace the industry in retail consumer PCs, displays and small business solutions➨ Exited 2018 at #1 in retail display share in both units and revenue● Accelerated revenue growth by building a high performing inclusive leadership team to successfully execute ambitious sales initiatives. Lead 50+ sales, merchandising, and execution team members. ● Continually sustain and grow a network of senior-level decision makers with Best Buy, Costco, Walmart, Amazon, Staples, Office Depot and D&H, among others.● Crafted five-year product portfolio plan; invest in large-scale marketing activities to drive product positioning & win in the market.● Execute vision for store in store concepts providing a platform for Dell to showcase product solutions catered to core customers.● Increased Dell's shelf placements with higher end product assortments (+$1,000 ASP) at all mass retailers, driving lower-end product sales to competition. ● Captured savings by championing an organization-wide drive to streamline operations and identify savings opportunities in day-to-day activities.

Hired as Channel Sales Manager; quickly promoted (2011) to Senior Director of National Account Sales leading sales and marketing teams over all US consumer sales. Managed team of six account managers covering 40 retail, e-tail, and distribution companies totaling to $1.5+ billion in revenue. Key accounts included Best Buy, Walmart, Costco, Amazon, Staples, Office Depot, and New Age.➨ Earned Circle of Excellence award four consecutive years for producing 120% to assigned quota.● Delivered consistent sales growth in strategic accounts by successfully introducing new consumer electronics products and developing innovative strategies for driving sales and market expansion.● Increased profitability 2% through creation of high-volume incentive programs that helped broaden assortment mix and introduce higher ASP merchandise. ● Grew annual sales base for storage business from <$1 million to over $100 million by introducing hard drive assortment to Walmart and Best Buy. ● Reduced annual returns 5% by implementing returns programs with key accounts.● Strategically shifted 90% share within Office Depot channel to evenly spread volume across three accounts (incl. Office Max and Staples) to offset declining market; gained 7% share over five years.

Hired at the start of Lenovo's entrance in the U.S. market and developed their consumer business. Held P&L responsibility for Idea product groups pricing, channel programs, and marketing budgets. Developed campaign plans and product roadmaps; presented strategy and product portfolio to retailers and channel partners.➨ Earned Presidents Club for Exemplary Performance and Cross Culture Excellence Award for work with China-based product teams.● Developed go-to-market retail strategy and executed product roadmaps and cycle plans to gain assortment across key retailers in North America.● Led quarterly lineup reviews for North America with worldwide product teams; negotiated cost improvements, alliance support programs, ship support timelines, and portfolio needs.● Doubled bounty revenue generation through activations and coordinated software launches.● Drove successful in-store placement of new product lines at Office Depot, Best Buy, and Costco.● Successfully forecasted business demand that drove a 1.5% cost improvement achieved by increasing ocean vs. air shipment rate from 5% to +50%.

Oversaw all buying and marketing activities for notebook, desktop, and configure to order computers for 1200+ retail stores, as well as direct and contract channels (online, catalog, B2B). Accountable for +$1 billion in annual sales. Directed and developed eight associate and assistant merchants.➨ Grew PC business +90%, elevating Office Depot as #2 retailer nationwide.● Added a $250 million revenue center: Developed virtual warehouse, launching the first dropship business and configure to order PC venture for the company. ● Generated +$75 million in annual program dollars-200 bps quarterly-through negotiated vendor agreements.