Angela Rockwell

Angela Rockwell Email and Phone Number

Marketing Director at UW-Madison Continuing Studies @ UW-Madison Continuing Studies
madison, wisconsin, united states
Angela Rockwell's Location
Madison, Wisconsin, United States, United States
Angela Rockwell's Contact Details
About Angela Rockwell

Through all of the roles I’ve had over the 20 years I’ve been in the marketing and advertising industry, the titles may have changed but the heart of what I do has remained consistent. I am a fierce advocate for my team, my clients, and great creative. And above all I’m always looking for ways to improve.I believe that managing a team is more than just making sure the work gets done. It’s about being a mentor, a sounding board, a cheerleader, and an advocate. I want the people on my team to be successful and to achieve their career goals whether that’s with me or not. I believe in them and in what they do.I want the work that I do for my clients to make their lives easier. I want to help them grow their business through innovative and creative marketing. I want to know what drives them, what keeps them up at night, and how I can help them. I want to build creative solutions that are unique their needs, because no two clients or problems are alike.At the end of the day it all comes down to growth - growth of the business and growth of my team.

Angela Rockwell's Current Company Details
UW-Madison Continuing Studies

Uw-Madison Continuing Studies

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Marketing Director at UW-Madison Continuing Studies
madison, wisconsin, united states
Employees:
85
Angela Rockwell Work Experience Details
  • Uw-Madison Continuing Studies
    Marketing Director
    Uw-Madison Continuing Studies Jul 2021 - Present
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  • Uw-Madison Continuing Studies
    Lead Strategist And Account Manager
    Uw-Madison Continuing Studies Sep 2020 - Mar 2022
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  • Zap Cables Llc
    Co-Founder
    Zap Cables Llc Jul 2017 - Oct 2023
    Madison
    Zap Cables is a custom computer and audio cable manufacturing start-up based in Madison, WI. Established in July of 2017, we are a customer-focused company, which means we care about getting the details right.As Co-Founder of a small business, my role covers all of the bases - from customer communication to order fulfillment to new product development.
  • Cuna Mutual Group
    Creative Account Manager And Strategist (Contractor)
    Cuna Mutual Group Jul 2018 - Apr 2019
    Madison, Wisconsin Area
    As a contractor supporting creative needs at CUNA Mutual I partner with internal stakeholders to develop strategies for direct response creative assets (TV, print, and digital) that meet cost-per-lead, application rate, and return-on-capital goals. I also collaborate with internal and external creative resources to ensure that marketing and advertising assets meet strategic goals, client expectations, and adhere to brand standards.One project I’m particularly proud of is leading the development of the first TruStage Community Spark Awards, a national search/contest to find and recognize kids under the age of 18 who are doing great things for their communities.
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  • Wisconsin School Of Business
    Marketing Manager
    Wisconsin School Of Business Dec 2015 - Jul 2018
    Madison, Wisconsin Area
    My role consisted of developing, implementing, and managing strategic integrated marketing communications plans that advanced School and partner initiatives. I created strategies utilizing consumer insights, research, and data analytics to effectively target key audiences; managed cross-disciplinary creative teams in the production of marketing assets (print, social, video, and digital); collaborated with internal cross-functional teams to provide marketing consultancy to help achieve partner goals; and built relationships with internal stakeholders to ensure alignment of marketing campaigns and School priorities.
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  • Liaison Creative + Marketing
    Account Services Director
    Liaison Creative + Marketing Aug 2013 - Nov 2015
    Austin, Texas Area
    As the Account Services Director I supervised and led an 18-person, high-performing marketing team that enabled Fortune 500 clients to develop and executive strategic objectives. By developing client relationships, I grew the managed services business, supporting a global consulting firm, through referrals that resulted in a 500% increase in revenue over 18 months. This growth gave me the opportunity to create processes, procedures, and structures to support rapid team growth ensuring new employees were on-boarded thoroughly and efficiently. I was also responsible for negotiating annual contracts and instituted a biannual review process to align agency and team work with the client initiatives.
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  • Liaison Creative + Marketing
    Project Manager
    Liaison Creative + Marketing May 2012 - Aug 2013
    Austin, Texas Area
    In the Marketing Project Manager role, I was responsible for managing the creation of marketing assets (print, digital, video, experiential, and corporate communications) and acted as the main point of contact for high-tech, Fortune 500 clients.I scoped creative projects, managed budgets and invoicing totaling $4M year-over-year, and provided regular and ongoing client communication on project statuses.I partnered with clients develop a shared invoicing system to more accurately and efficiently track and manage budgets, resulting in a 50% decrease in time spent. I also collaborated with product marketing teams, spanning nine countries, to develop a more efficient communication channel and project management process.
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  • Redroc Austin
    Account Manager
    Redroc Austin Nov 2011 - Mar 2012
    Austin, Texas Area
    As an Account Manager I led strategy, media buying, and creative production (radio, TV, out of home, print, and digital) for well-known Austin-based clients. I provided strategic guidance and business planning, negotiated annual and quarterly contracts, and monitored and reported on performance.
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  • Re/Max Capital City
    Marketing Director
    Re/Max Capital City Apr 2009 - Nov 2011
    Austin, Texas Area
    In the role of Marketing Director, I led marketing and recruiting efforts for one of the largest real estate companies in the Austin metro area. I provided marketing support and consultancy for over 60 real estate agents (branding, property and agent marketing), developed and managed recruiting materials (print and digital), increasing the number of agents by 60% within 12 months. I also created a workshop series on basic SEO principles, website maintenance and optimization, and digital best practices so that agents could more effectively manage their online presence.
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  • Hiebing
    Account Services
    Hiebing Feb 2007 - Jul 2008
    Madison, Wisconsin Area
    I was the day-to-day contact for agency clients and creative teams ensuring projects stayed on strategy, on time, and on budget. I collaborated with internal teams to develop creative strategies that met client goals and managed timelines, budgets, and production of marketing and advertising materials for multinational clients in the insurance, health care, retail, and logistics industries.
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  • Brandboxx
    Director Of New Business Development
    Brandboxx Apr 2005 - Feb 2007
    Madison, Wisconsin Area
    In new business development I was responsible for growing revenue through new business acquisitions and existing client relationships. I developed four net-new accounts resulting in revenue increases for the large format print division, collaborated with clients and internal teams to develop prototype packaging for consumer retail testing and provided large format print consultancy to clients leveraging innovative tactics for retail signage, trade show displays, and out-of-home graphics.As a Client Service Representative, I worked closely with internal teams and clients to scope, estimate, and manage the production of print projects. My primary responsibility was to manage the creation of six retail clothing catalogs per year. In this role I developed an online client routing, feedback, and approval process to increase transparency and speed of review rounds.
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Angela Rockwell Skills

Public Relations Digital Marketing Social Networking Social Media Marketing Direct Marketing Advertising Online Advertising Marketing Marketing Communications Copywriting Graphic Design Social Media Marketing Strategy Integrated Marketing Email Marketing Project Management Crm New Business Development Recruiting Management

Angela Rockwell Education Details

Frequently Asked Questions about Angela Rockwell

What company does Angela Rockwell work for?

Angela Rockwell works for Uw-Madison Continuing Studies

What is Angela Rockwell's role at the current company?

Angela Rockwell's current role is Marketing Director at UW-Madison Continuing Studies.

What is Angela Rockwell's email address?

Angela Rockwell's email address is an****@****ail.com

What is Angela Rockwell's direct phone number?

Angela Rockwell's direct phone number is +160828*****

What schools did Angela Rockwell attend?

Angela Rockwell attended University Of Wisconsin-Eau Claire.

What skills is Angela Rockwell known for?

Angela Rockwell has skills like Public Relations, Digital Marketing, Social Networking, Social Media Marketing, Direct Marketing, Advertising, Online Advertising, Marketing, Marketing Communications, Copywriting, Graphic Design, Social Media.

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