Angie Rodriguez Email & Phone Number

Montreal

- Built FinDev Canada’s marketing and communications team from inception, which included hiring and training; creation of team systems and processes; creation of interdepartmental communications channels and processes; identification, hiring and onboarding of external suppliers; among others. - Led the creation, execution and measurement of successful cross-channel communications strategies that positioned the organization across its target audiences with impactful messaging. These strategies built an audience of close to 18k followers across three platforms, with an average engagement rate of 7%, well above the average of 2.5-5% for the financial industry. - Created and led sub-areas of the marketing and communications team including media relations and crisis management, website management, events support, internal communications, content creation, among others.- Created impactful cross-platform, cross-format content to position key messaging about the organization, its mandate, objectives, and impact across multiple international audiences. - Served as spokesperson for media inquiries and led the training of subject-matter experts for media interviews. - Created the board game Unequalopolis, a strategic promotional tool to shed light on the impact of women’s economic participation in the global economy through gamification and experiential play. The board game was featured in several global development events, such as Women Deliver 2019, and received great comments from international development professionals and leaders. - Led the team that launched the "Highlighting potential: private sector investment in emerging markets" art exhibit in Montreal, featuring FinDev Canada’s client stories of how sustainable economic growth can lead to positive impact in economic development, women’s economic empowerment and climate action. - Mentored and coached team members to improve their skills and performance and achieve corporate and professional objectives.

Montreal, Quebec, Canada

Creation of marketing strategies and overview of its execution, including:• Creating and curating content for B2B and B2C marketing efforts, including website content, social media posts, white papers, briefings, etc.• Supporting sales teams across several countries, including creation of marketing materials to back sales efforts overseas.• Overviewing on-site marketing promotions, including the creation of print materials (banners, flyers, gift cards) training of brand ambassadors, etc.

Montreal, Canada Area

Social media management for the company's accounts:• Creating, executing, and evaluating social media strategies that increased web traffic by 15% and follower base by 17%.• Creating social media reports to evaluate results and future strategies.

Montreal Y Alrededores, Canadá

Blog about immigrant integration through social media and digital resources. Published in the Canadian news website in Spanish Noticias Montreal.

Montreal, Canada Area

• Generating, editing, publishing, and sharing of high-quality content (original text, images, video or building landing pages) that builds meaningful connections and encourages the audience to take action, achieving a 500% audience increase and a 200% web traffic increase.• Capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.• Participating in the discussion of upcoming features and product development for their apps.• Collaborating with other departments (e.g.: Public Affairs & Public Relations) to accurately portray company image and reputation, identify key stakeholders, customers, and communities.• Moderating all user-generated content in line with the company policy and protect company image and reputation.

Montreal, Canada Area

• Social media management for the company's accounts (Twitter, Facebook, Pinterest, Instagram) that generated an audience increase of 200% and 50% engagement increase.• Creating social media reports.• Creating social media strategies and proposals that convinced 3 new clients to sign in.

Caracas, Venezuela

Writing articles with SEO criteriaPublishing and positioning articles in social networksCovering and publishing live events through social networks such as Twitter and Facebook;Producing and hosting special web programs

Caracas, Venezuela

Facilitation of workshops about marketing in social mediaParticipation as a lecturer in seminars about social media and cultural promotion

Caracas, Venezuela

Participating in the creation of visual marketing and social media strategies for national campaigns for clients such as Colgate-PalmoliveSupervising the execution of strategies and campaignsWriting budgets and reports

Caracas, Venezuela

Writing articles, interviews and special editions about marketing, technology, corporative events, entertainment and other subjects.

Caracas, Venezuela

Production and broadcasting of the web radio show Siete placeres (Seven pleasures) and the musical show Top 10.

Caracas, Venezuela

Correcting and edition of texts and graphicsWriting articles, interviews, events coverageSetting of photographic and editorial guidelinesPublic relationships, link with media and PR agencies

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: President of the MBA Parents club

Bachelor In Communication, Audiovisual Arts

Activities and Societies: Production of the shortfilm Le Voyeur, played at the National Arts Gallery