Angela Sumner Email and Phone Number

Focusing on developing and overseeing the content engine that concepts, creates and produces content for organic social and all paid media channels, inclusive of video, digital innovation, PR, collabs, drops and partnerships.

I work across the fields of luxury, beauty, fashion, lifestyle, politics, and technology; specializing in creative direction, art direction, brand development, creative strategy, concept development, content creation, and 360° campaign ideation at a global scale. Clients include: Nordstrom, Revlon, Ulta, Clinique, AnaOno, Cetaphil, Bare Minerals, Pat McGrath Beauty, Gatineau, Miss Universe Organization, BBDO Worldwide, Accenture

Scaled and led creative team from an external agency to an in-house team

CLIO Award Winner - Beauty for Social Good, Short CutsShorty Award Finalist - Beauty, Short CutsWebby Honoree - Beauty, Short CutsRefinery29 is the leading global publisher of female lifestyle content. In my short tenure, I built the company’s video creative department from scratch. After establishing an infrastructure, I focused my team's attention toward developing scalable franchises for the brand. In 2016 I founded Short Cuts, Refinery29’s stand-alone international beauty video channel, and grew the franchise to over 1 million followers, garnering over 400 million views in its first year through strategic distribution and unparalleled creative. The success of this channel caught the attention of both industry leaders and brands, opening the door to partnership opportunities with Ulta, Clinique, and Shea Moisture, along with talent appearances from Pat McGrath, Ryan Burke, and Miss Jazmina. Beyond generating revenue and developing a new line of brand equity, I fused mission-driven, charitable content into Short Cuts' development slate, launching a large-scale month-long campaign in partnership with #Cancerland, a non-profit that drives funding and awareness for Stage IV Breast Cancer.

Concept, create, and implement multi-channel custom content for Nordstrom. Key partner to blog editors, marketing managers, and creative directors to strategize and execute editorial initiatives. Highly skilled at managing resources while optimizing budget and maintaining flexibility. Highlights include: National online ad on ncaa.com during March Madness, media mentions on Hypebeast.com, Style.com, and GQ.com, and experience interviewing athletes, artists, chefs, and musicians for national projects. Lead digital producer for ‘Pop-in @ Nordstrom’: an ongoing series of themed pop-up shops curated by Olivia Kim, Director of Creative Projects. Video projects to date include producing and directing Nordstrom Presents Todd Snyder White Label; The Sneaker Project, Episode I-III; The Men's Shop Street League + NCAA (National Online Ad); Sub Pop Walk of Fame; The Men’s Shop 10 Spring Essentials (National Online Ad); Pop-In@Nordstrom: Heartbreakers Club; How To Tie a Tie (3-Part Series); Made-to-Measure Suiting with NBA player Gorgui Dieng; Dress Sharply Suit-Fit Campaign; Pop-In@Nordstrom: Brite Lites Gift City (Partnership with Fiat); The New World of Menswear (4-Part Series); NBA Draft Night Following Gorgui Dieng; BP Desert Song; BP Summer Daze; Pop-In @ Nordstrom: French Fling; Rag & Bone Q&A; The Ultimate Wedding Party featuring Macklemore & Ryan Lewis; Men’s Shop Style Profiles featuring Street Etiquette, Nigel Sylvester, Todd Snyder, Billy Reid, Robert Glasper, Donnie Madia, and Sam Ku

Drive online growth through product merchandising while optimizing website experience to increase online traffic and conversion. Concept and deliver creative content to web for premier American and European designers. Projects include live stream events, online trunk shows, lookbooks, and designer launches. Experienced in establishing and maintaining relationships in the luxury industry.

Complete construction documentation for a 57,000 sf. workplace studio; responsible for two comprehensive permit sets including shell & core, and the final construction set.

Manage multi-million dollar architectural projects from concept to development.