Angela Tharp Email & Phone Number

Indianapolis, Indiana, United States

I nurture member relationships, revenue, and attendance, using research to guide membership toward better outcomes.

Bloomington, Indiana, United States

I oversaw the department’s marketing and communications strategy, planning, and collateral; executive reports and presentations; websites; and adherence to the IU brand.

Bloomington, Indiana, United States

A leader in survey research for 30 years, the CSR works with Indiana University, the U.S. government, and other for- and non-profit researchers on qualitative and quantitative studies. I designed and analyzed communications for the CSR and the Precision Health Initiative, a statewide health and IU Grand Challenges study.

1500 State Rd 46, Bloomington, In 47408

• IUF, Strategic Partnerships Director (2017 – 2019) • IUF and IUAA, Marketing Research Director (2015 – 2019) The IUF maximizes financial support for Indiana University (IU). It is wrapping up a multi-year $3B campaign. Its endowment totals $2.4B, the 17th largest in the nation among public universities. My hybrid role as a Leadership Team Member combined strategic communication and relationship building with business strategy, research, and analysis; helped entities university wide to solve marketing challenges, engage partners and audiences, and improve their experiences. Highlights:• Led marketing research consultative services; designed and presented priority, audience, and industry research to leaders; recognized for ability to translate findings into actionable insights • Introduced and implemented NPS surveys for alumni membership, products, and services, making IU one of the 1st colleges to embrace loyalty scoring (members 35% higher than nons) • Conducted pre- and post- “IU Day” research with students, alumni, and donors to ensure 24-hour interest, millions in gifts, and millions reached through social media (four years in a row) • Oversaw research for the IUF’s 2020-24 strategic plan including a peer review, industry scan of best practices, and slide deck summarizing insights from a 6-month listening tour • Built higher ed’s 1st panel to test and improve campaigns, products, and services; garnered up to 89% member response rates and awarded “Best Collaborative Program at an Institution” • Launched the 1st conference and newsletters for department’s training and support of partners • Supervised 4-person research and partnerships team with $1M in program budgets for marketing research, “IU Day” and other engagement events, and student call center

101 Branigin Blvd, Franklin, In 46131

I designed, implemented, and analyzed focus groups to assist the Vice President for Development and Engagement in understanding satisfaction with Franklin's magazine (branding, content, design, etc.).

Carmichael Center, Suite 201, 530 E. Kirkwood Ave., Bloomington, In 47408

Names have varied with reorganizations, but this division was created in 1998 to bring integrated marketing to IU. An internal ad agency, it leads major campaigns, branding, and problem solving. • IU Communications, IU Marketing Research Director (2011 – 15)• University Marketing (UM), Marketing Metrics and Multimedia Director (2010) • UM, Senior Associate Director (2007-10), de facto UM acting director (2008)• Communications and Marketing (OCM), Associate Director (2004 – 07) • OCM, Assistant Director for Bloomington Campus Marketing (2002 – 04)• OCM, Manager of Marketing Communications (2000 – 02)• OCM, Special Assistant to the Director for Projects in the Arts (2000)• OCM, Media Relations Specialist (Part time, 1999)I held a variety of positions in the division with escalating responsibilities, including: advising senior leaders on IU campaigns, strategies, research, and creative; chairing the IU Senior Communications Council; and overseeing Bloomington projects, budgets, vendors, clients, and cross-functional teams. Highlights: • Part of the Leadership Team responsible for IU’s voice across media• Served as the right hand for the University Marketing ED (and later the Associate VP) during some of IU’s most successful student recruiting, legislative, and other outreach campaigns • Developed the 1st “Virtual Visit” DVD and turned IU’s “storybook university” positioning into the “College Should Be Like This” and “Amazing Place” student recruiting campaigns (DVD and campaigns received awards for increasing diversity and quality of student enrollments)• Laid the bedrock for IU’s current brand identity guidelines, using research to influence leaders at IU—and later at affiliates—to adopt the trident as their logo (97% statewide recognition)

Master Of Arts, University Graduate School (Administered By Jacobs School Of Music), Arts Administration, With Concentrations In Marketing And Strategic Planning, Graduate Gpa: 3.9

Activities and Societies: IU WORK: Graduate assistantship, Honors College advisor. IU ACTIVITIES: Opera, ballet, and theatre ticket.

Bachelor Of Arts, College Of Arts & Sciences, English, Area Certificate In Women’S Studies, Minors In History And Psychology, Honors Thesis: Collection Of Short Stories, Foundations

Activities and Societies: IU WORK: IU orientation assistant, resident assistant, writing tutor, Collins instructor, Journal of Women’s.