Collaborated closely with backend developers to analyze API capabilities, designing comprehensive UI flows that integrate system logic seamlessly. Utilized wireframes to communicate effectively with engineers, ensuring robust design solutions with cross-functional considerations.Conducted in-depth research on B2B backend management systems to align user needs with technical requirements. Designed intuitive front-end interfaces and developed a cohesive system architecture that streamlines user interactions.Designed and implemented an internal UI kit, transforming it into a scalable design system to enhance cross-departmental efficiency. Ensured consistency across products and simplified collaboration between design, development, and other stakeholders.

Utilized market research to pinpoint prospective overseas suppliers, initiating email communications to negotiate product specifications and pricing terms, effectively aligning sourcing strategies with the business's objectives.Managed the ordering process with overseas suppliers, ensuring timely and accurate procurement of goods, which contributed to maintaining smooth operations and meeting project deadlines effectively.

Identified potential usability issues in pre-launched product workflows and took lead in developing high-fidelity wireframes, prototypes and detailed user flow for an AI-driven B2B SaaS applicationIn a startup environment, collaborated with cross-functional teams, including the product manager, UX designers, and web developers, to implement a cohesive and user centred design approach.

Functioned as the sole UX designer in a startup setting, collaborating with two co-founders to resolve interface challenges by utilizing heuristic evaluation and usability testing. Leveraged expertise in UX principles to redesign wireframes, ensuring intuitive user experiences that align with business objectives, and demonstrated prototypes to facilitate effective internal communication.Designed and launched a responsive web interface utilizing Framer, effectively communicates the product's key features and benefits, ensuring first-time visitors have a clear understanding of the product's value.

* Attained a 90% confirmation of interest by effectively communicating with potential clients via phone and optimized CRM system, thereby enhancing client engagement and streamlining the lead management process.

* Recognized a decline in brand visibility and engagement on Instagram, utilizing Figma to design Instagram graphics and analyze performance metrics. Achieved a 21% increase in brand visibility and expanded social followers by 500+ within 3 months.* Addressed a decrease in website traffic by applying WordPress copywriting and SEO skills, resulting in an 18% improvement in website traffic, while leveraging MailChimp to optimize and execute successful email campaigns, thereby increasing brand recognition and engagement.

* Identified a decline in online sales and addressed it by conducting marketing research on customer behavior on the e-commerce platform. Produced compelling promotional marketing assets using Adobe Creative Suite, leading to a 75% increase in online sales within two months.* Demonstrated full ownership of marketing material production including brochures, flyers, banners, and social media graphics alongside adept social media management. Achieved a 40% increase in engagement and adeptly addressed customer concerns.

* Resolved 20+ daily office inquiries and communication, elevating client interactions by effectively addressing concerns and providing solutions.* Responsible for invoice generation at month-end, ensuring accurate documentation and financial transactions in adherence to company policies and accounting standards, showcasing strong organizational skills and attention to detail.* Managed import contacts with overseas vendors and liaised with customs clearance agencies to ensure smooth import processes, fostering strong supplier relationships and compliance with regulatory requirements.