Angela Moon Email and Phone Number

- Managed the creative and brand communication strategy to align with business objectives across social, website, and print, ensuring consistent consumer engagement throughout the customer journey.- Led the end-to-end development and execution of social campaigns including lead generation, brand awareness, employer branding, and customer engagement.- Executed key brand initiatives, including the company rebrand, social media tech integration, ESG campaigns, DEI programs, thought leadership, and content development to strengthen brand equity and foster emotional connections with target audiences.- Defined KPIs for campaigns, conducted in-depth performance analysis, and delivered actionable insights that optimized campaigns.

- Led the marketing communications team in creating written and video content, including interviews with M.D.s and researchers, blogs, and videos highlighting medical innovations.- Conducted interviews with doctors on 50 groundbreaking medical inventions and wrote accessible tech blogs in non-technical language.- Managed the business unit's website, overseeing 1,000+ blog entries on topics such as medical devices, vaccine adjuvants, and repurposed drug innovations.

- Managed content and organic strategies for two business unit news publication pages on Facebook and YouTube, growing followings to 176,000+ and 75,000+, respectively.- Achieved a 44% boost in engagement and 13% increase in followers on Facebook by implementing A/B testing, audience analysis, landing pages, and feedback surveys.- Conducted market research on user experience and audience demographics in digital media, presenting strategies to target Millennial and Gen Z audiences.

- Managed confidential data for a 10-year psychiatric research study involving 30 long-term patients, focused on the first neurosurgical procedure to treat depression.- Analyzed trends from over 30,000 data points using Excel and presented findings to case-study managers on a monthly basis.

- Conducted market research and investment profile analysis prior to M&A under South Korea's leading private equity firm with $2B in assets- Evaluated risk/return of investment opportunities and identified portfolio vulnerabilities by examining drivers of risk at the asset and portfolio level