Implement strategic products and offers on cross platforms to grow streaming and satellite Pay TV markets

• Lead Sr. Product Managers, scrum teams and external contractors/vendors in delivering Salesforce CLM, CRM services in AT&T platform across all products including wireless, Broadband (internet), TV improving customer experiences with enhanced usability. Salesforce platform transformation resulting in $45 million annual saving by eliminating over 10+ internal applications• Continuous process improvement by establishing performance metric in managing product delivery to alignment with product roadmap; over 70 features were successfully delivered within 6 months.• Collaboration with stakeholders from retails, Care Operations to define product backlog prioritization; provided solutions and delivery roadmap on product enhancement on Customer Central and Knowledge app of Sales Force platform; successfully released over 100 features worth over $54 Million investment.• Successfully managed release /defect management to ensure product quality is met and sustainment features are backlog/prioritized • Successfully established cross functional team intake process including Retails, Care ops , Engineering, UX/UI teams to provide solutions that ensure continuous improvement on customer satisfaction

• Leading Lead Product Marketing Managers in developing strategies and launching marketing initiatives for different lines of Video business including Sports, Premium, International, Acquisition, Online, Paid Per View (PPV), Retentions and Winback • Inspired team member in creating innovative approaches in solving business needs including the creation of Offer Dash Board tool resulted in saving over $1.5 million on development funding and increased job efficiency of searching promo information over 70%• Motivated and built a high performing team resulted in over 60% of staff receiving Extraordinary rating on annual review• Leading process improvement task force with cross functional teams in continuous improvement of Marketing offer creation and communication process on myCSP and other training materials• Presented to Sr Leaderships on project status and options on resolving project gaps

- Develop offer strategy and execution planning of key integrated tactics/promotions supporting bundle products for videos, wireless and internet business- Managing price increase of premium services, pay per view movies and adult titles to increase revenue for both Directv and Uverse TV products- Managing and developing a team of Sr Marketing Managers in successful delivery of multiple marketing campaign for digital media, direct and in-direct media channels

• Managing cross functional teams comprised of members from Engineering, IT, Strategy, Analytic, Finance, Operations, Product & Legal in launching new marketing initiatives within scopes and delivered project on time and within budget• Launched a high profile marketing initiative to attract new customers ordering bundle services in recent AT&T acquisition which contributed to 10% increase of sales within a week• Launched over 45 Add-on services including Regional Sports Network and premium channels to increase channel penetration rate • Managed and maintained emails and outbound campaigns with outside vendors resulting in improved customer awareness• Improved customer experiences by creating and maintaining a new process to maintain offer accuracy on order confirmation• Enhanced existing product feature resulting in increased efficiency & saving up to 700K of annual operational cost • Collaborated with Strategy, Finance and Business Analytic in developing promotional strategies and launching 50+ marketing projects & campaigns, resulting in 50% growth in acquisition sales • Developed of over 25+ Sports & Premium Services on .COM and Enterprise sales ordering systems without any production issues • Oversee 70+ promotional offers to support different marketing tactics to attract and retain both new and existing customers across Enterprise sales channels including Digital Media (online), Dealer channels, partners and Direct and Indirect Sales • Lead communication task force of the annual pricing and packaging change to ensure properly execution to all impacted channels• Develop test plan and lead business teams in executing User Acceptance Testing (UAT) along with IT quality assurance teams (QA) to ensure high quality end product/projects are delivered to clients• Manage and mentor a number of junior project managers to help grow their potential & their experience in project management

• Collaborated closely with Direct Sales Marketing to set up promotional campaign in Enterprise Sales Channels• Led a cross functional team in the development of a new feature for Sales Support call center which resulted in enhanced customers experiences and decrease call handling time. • Successfully managed the launch of a high profile promotional offer within one week which resulted in winning over 1 million of new subscribers from the competitors• Launched over 12+ partnership programs such as American Airline, US States Park, VISA card programs • Successfully launched and enhanced the customers communication tactics for Auto Bill Pay and electronic billing process

• Managed cross functional teams comprised of Legal, Program Acquisition, Broadcast Operations , IT and Engineering in the launch of eight different languages programs on time and within budget.• Successfully launched new language programs and international sports programs within time and budget.• Coordinated with Revenue and Business Analytic departments in resolving operational issues to eliminate delinquent accounts

• Managed, monitored, developed and maintained resource allocation system to manage task assignment for 20+ contracted resources for the project management office (PMO). • Supported senior management and PMO in the development of budgeting systems to perform cost estimation, budget planning and budget monitoring.• Project managed high-profile, partnership professional education programs within budget and timeline. Partnership projects include Partnership for English Learners program for Los Angeles Unified School District and Cal State Long Beach (200K in 5 years) and graduate courses for John Carroll University in Ohio (300K in 2 years). • Led a cross-functional team from Technology, Publications, Marketing, Sales, Implementation and Content Development to complete customized profession development literacy project. • Managed and led team of 20 internal and freelance educators, writers and software developers in completing the development of a $3-million dollar mathematics professional development project funded by American Institutes of Research.• Completed development of approximately 40 online professional development courses using web-based software for users in New York, Chicago, Newark and Los Angeles public schools districts. • Oversaw development of Asian Language platform on proprietary, web-based educational application. • Designed project communication tools, such as project intranet and CRM web-sites for effective internal and external project communication and client support.

- Served as Los Angeles (LA) freelance reporter for the D.C. office: researched, investigated and developed news story ideas related to lifestyle and socio-economic issues in LA. - Conducted interviews, reported and wrote news feature stories including The Future of Los Angeles Housing Market; Redevelopment Plan for Downtown Los Angeles

Supported project communications among internal and external stakeholders in the design, development and implementation of an intranet system. Developed effective bug reporting and testing systems between program development department and IT department. Oversaw development of Asian Language platform on proprietary, web-based educational application. • Designed project communication tools, such as project intranet and CRM web-sites for effective internal and external project communication and client support.

Coordinated a $10-million US government funded, international mathematics research project with researchers from seven countries. Designed research strategies and reported results in international report, Teaching Mathematics in Seven Countries: Results from the TIMSS 1999 Video Study, published in 2001 by NCES. Analyzed large scale research data from 700 mathematics lessons using SPSS data analysis software. Trained and supported US and international educators and researchers on the use of technology in teaching, learning and research.