Angel Cong Email & Phone Number

Singapore

Singapore

Lead digital strategy across Travel Retail markets, driving a 360-degree approach to generate awareness, drive sell-out and gain market share.Develop innovative campaigns to increase brand awareness and drive commercial goals.Lead and develop digital campaigns, including content build, performance media, influencer partnerships, and livestreaming events.Collaborate with China-centric digital channels teams to optimize engagement with Chinese travelers.Oversee e-commerce activations, including brand shop-in-shops build, guiding campaign development for targeted audience segment.

Shanghai, China

Enhanced digital offerings, focusing on video content and advisory services.Evolved client digital strategies and introduced innovations like Metaverse/Web 3.0.Contributed to client development and revenue growth through strategic digital initiatives.

Shanghai, China

Led digital marketing unit, supporting client development and business growth.Developed and executed digital strategies for key clients, including PUIG Group and Shiseido Group.Managed project scopes, timelines, and financials to ensure successful delivery.

Shanghai City, China

Provided digital solutions for global brands, specializing in social strategy and CRM implementation.Created innovative digital campaigns to drive brand awareness and capture user data.Managed social media accounts and led cross-functional teams to achieve campaign KPIs.

Shanghai City, China

Designed digital products and managed client relationships to meet business objectives.Conceptualized user flows and interfaces, collaborating with development teams for implementation.

Shanghai City, China

Developed digital strategies for luxury brands, managing ongoing strategic projects and client relationships.Implemented digital initiatives to enhance brand presence and engagement across various channels.

Shanghai City, China

Cultivated relationships with global brand CEOs to ensure smooth domestic operations and drive growth in the Chinese market.Managed operations as China’s exclusive retailer for Levi’s Footwear, Oakley, and Diadora China, overseeing product distribution and marketing events.Developed and executed nationwide promotion strategies for holidays, driving increased traffic and sales volume.Led digital marketing campaigns, including social media engagement and website development, to enhance brand visibility.Acted as a liaison between brand companies and local retailers, facilitating communication and collaboration.Provided training and development for the team to align with business objectives and foster a collaborative work environment.

Beijing City, China

Orchestrated operations for 15 to 20 stores annually, ensuring alignment with head-office directives.Procured premiums/POS materials for promotions, ensuring brand adherence and evaluating effectiveness.Coordinated paid media campaigns across print and online channels.Directed retail and national window displays for 18 stores, maintaining cohesive guidelines.