I am responsible for the development, briefing, and execution of Well's local marketing strategy, as well as services marketing campaigns, ensuring alignment with acquisition and growth targets, while also overseeing campaign management and brand management initiatives.I specialise in devising and executing comprehensive local marketing strategies and services marketing campaigns to drive business growth. With a keen focus on aligning these initiatives with acquisition and growth targets, I oversee campaign and brand management endeavours to ensure maximum impact. My role involves developing and implementing tailored strategies, leveraging data insights to refine activity types and levels for optimal results. I coordinate the seamless execution of promotional activities, including the launch of acquisitions, relocations, and refits, while meticulously managing budgets and resource allocation. Collaborating closely with operational teams and external agencies, I drive test-and-learn initiatives to enhance cost-effectiveness and refine future rollouts. Additionally, I play a pivotal role in directing content creation for services and seasonal promotions, maintaining brand consistency and relevance throughout. Through monthly activity reporting and competitor analysis, I provide actionable recommendations to inform strategic decisions and drive continuous improvement. My proactive approach to marketing, coupled with strong communication and analytical skills, positions me as a valuable asset in driving marketing strategy and fostering meaningful relationships with stakeholders.

Responsible for the development, briefing, and execution of Campaign and Promotional Marketing strategies, ensuring seamless alignment with monthly trade calendars and seasonal planning. This includes a dynamic mix of proactive and reactive marketing initiatives. I was accountable for arranging seasonal campaigns and events, as well as monthly promotional campaigns and print materials, spanning a network of over 750 stores with a turnover of £700m, ensuring timely and accurate delivery within budget constraints.Essential to my role was supporting the review of monthly communications to branches, ensuring clarity and effectiveness of messaging. I strategically integrated brand messaging and visual identity into all Campaign and Promotional Marketing initiatives to maintain brand consistency and resonance across all materials.Collaborating closely with internal stakeholders, I ensured alignment of campaigns with brand guidelines and strategic objectives. Leveraging data insights, I conducted comprehensive data management for targeted campaigns and promotions, overseeing the database of POS requirements by store.To enhance customer retention, I implemented smart coupons, booklets and door drops. I also conducted market research and competitor analysis to inform campaign strategies and identify opportunities for brand differentiation.Supported the development and execution of brand-building initiatives, including brand launches, re-branding efforts, and brand extension projects.

Responsible for managing Pharmacist cover for specified regions and supporting RDMs, whilst ensuring costs are managed and budgets achieved

Responsible for accurately checking and processing locum paper work, locum payments, relief manager’s payroll, expenses and agency invoices along with providing administrative support to the Scheduling team.

Responsible for the online merchandising of all the Co-operative’s products on their online Click & Collect shopping website and continuously evaluating and changing the website to optimize sales results.

Working as part of a team and supporting the office manager by administering the Co-operative Group’s community grants schemes.