- Creation of detailed and well thought proposals and marketing plans in collaboration with Company's team members to drive results. - Strategic and practical advise on branding, communication techniques, and other relevant marketing issues. - Conduct marketing research and analyzed market trends to accurately identify industry trends and business opportunities. - Corporate event planning including conferences, seminars, shareholder briefings with detailed-oriented planning and… Show more - Creation of detailed and well thought proposals and marketing plans in collaboration with Company's team members to drive results. - Strategic and practical advise on branding, communication techniques, and other relevant marketing issues. - Conduct marketing research and analyzed market trends to accurately identify industry trends and business opportunities. - Corporate event planning including conferences, seminars, shareholder briefings with detailed-oriented planning and execution. Show less

- Responsible for all advertising, brand strategy, public affairs and communication efforts of more than 20 departments and offices, attending to their needs and ensuring compliance with public policy. - Marketing and communication efforts include strategic planning, 360 campaigns, social media, content/editorial marketing, website strategy and development, events participation and creation, internal communications, and crisis management efforts.- Lead a team of over 18 communication… Show more - Responsible for all advertising, brand strategy, public affairs and communication efforts of more than 20 departments and offices, attending to their needs and ensuring compliance with public policy. - Marketing and communication efforts include strategic planning, 360 campaigns, social media, content/editorial marketing, website strategy and development, events participation and creation, internal communications, and crisis management efforts.- Lead a team of over 18 communication professionals (marketing officers, press officials, copywriters, graphic artists and photographers). - Effectively manage the assigned Marketing Budget of approximately $3MM per fiscal year by staying under budget by 20% and meeting with all needs and objectives.- Constructed rebranding and integrated marketing plans to communicate effectively the new Department's structure.- In charge of the Rums of Puerto Rico program that has as a goal to increase rum sales in the US. Manage a $10MM annual marketing budget and introduced concepts such as the Emmy winning documentary Sounds of the Rum Capital (first music rum special), ROPR Cocktail Derby (support the Island’s bartending industry and reach new customers) and a rum route to continue to position our rums globally.- Lead various disaster response and recovery efforts. COVID-19 incentives program from its creation to its execution and supervision with a budget of $60MM that impacted more than 40k SME’s with a direct deposit of $1,500. - Daily duties include: strategic planning, 360 advertising campaigns, internal communications (newsletters, events, activities for employees), social media, fact sheets, public relation (talking points, media crisis management, press releases and media relationships).- Some of the sectors and projects currently in place are manufacturing, pharmaceuticals, incentives code, energy, permits, creative industries, f&b, trade & commerce, federal contracting programs, apprenticeship, film, among others. Show less

- Managing a $1MM budget for marketing and communications strategies for FirstBank's business lines such as Deposits, Corporate Banking, Platinum Banking, Small Business, Business Banking, Commercial Transaction Banking, Insurance, and Retail Banking.- Responsible for the development and execution of integrated marketing programs resulting in increased company exposure and a larger client base.- Manage the campaign process from the concept to the post-launch analysis phase-in… Show more - Managing a $1MM budget for marketing and communications strategies for FirstBank's business lines such as Deposits, Corporate Banking, Platinum Banking, Small Business, Business Banking, Commercial Transaction Banking, Insurance, and Retail Banking.- Responsible for the development and execution of integrated marketing programs resulting in increased company exposure and a larger client base.- Manage the campaign process from the concept to the post-launch analysis phase-in traditional media and web content/social media strategies. Acted as the primary liaison with vendors from product development artwork to product specification design and sample approval. Show less

- Supervised website development landing pages, applications, and campaigns for clients such as PepsiCo, Mead Johnson, Stonehouse Productions, International Hospitality Enterprises (IHE), San Juan Municipality, Triple S, Leonardo's, among others.- Understanding client profiles, market segments, and products. Responsible for creating and ensuring the success of agency clients' online strategies by recommending, implementing, and adequately using digital channels for an improved end-user… Show more - Supervised website development landing pages, applications, and campaigns for clients such as PepsiCo, Mead Johnson, Stonehouse Productions, International Hospitality Enterprises (IHE), San Juan Municipality, Triple S, Leonardo's, among others.- Understanding client profiles, market segments, and products. Responsible for creating and ensuring the success of agency clients' online strategies by recommending, implementing, and adequately using digital channels for an improved end-user experience. Oversee the account, strategy analysis, and recommendations in order to provide guidance and leadership to ensure the implementation of successful campaigns. Show less

- In charge of client's online strategies (supervision, implementation and maintenance) in order to achieve desired marketing objectives and goals.- Worked with production teams in order to accomplish project scope.- Supervision of all online advertising (display, search and social) promotions, social media and website creation.- Clients Included: FirstBank, Puerto Rico Tourism Company, Department of Economic Development and Commerce of Puerto Rico (DDEC), Electronic Lottery of PR… Show more - In charge of client's online strategies (supervision, implementation and maintenance) in order to achieve desired marketing objectives and goals.- Worked with production teams in order to accomplish project scope.- Supervision of all online advertising (display, search and social) promotions, social media and website creation.- Clients Included: FirstBank, Puerto Rico Tourism Company, Department of Economic Development and Commerce of Puerto Rico (DDEC), Electronic Lottery of PR, Ivu-Loto, Rums of Puerto Rico, among others. Show less

- Advertising executive for Novus Shoes, SC Johnson, Metropistas, Rums of Puerto Rico, Puerto Rico Industrial Company (PRIDCO), Department of Economic Development and Commerce of Puerto Rico (DEDC) accounts and the Puerto Rico Does it Better brand.- In charge of day to day requests and coordination of events.- Advertising campaigns in Puerto Rico and the USA.

- Worked with several government agencies such as Rums of Puerto Rico, Puerto Rico Tourism Company, Puerto Rico Industrial Development Company (PRIDCO) and Public-Private Partnerships. - Rums of Puerto Rico public relations executive, working with the program and its exposure in the US. Media exposure, event coordination, strategic communications plan and social media.