Worked with e-commerce team to provide e-commerce strategy, KPI reporting, web analytics, email marketing reporting/analysis and strategy, ongoing website analysis and user experience recommendations for company's multiple brand websites, including:weseebeauty.com ( now Makebeauty.com)blackopalbeauty.com

• Create & execute strategic 360° digital marketing plans for clients (i.e., social media, email and digital campaigns)• Create custom social media profiles for clients & provide social media strategy to generate brand buzz & ROI• Monitor & analyze website traffic & trends via web analytics tools such as Google Analytics, Omniture, comScore, Alexa• Execute and track email metrics of campaigns used to promote clients promotions and events• Recommend & execute online media buys: i.e, digital ad campaigns, PPC, CPM, CPA and social media ad campaigns • Provide e-commerce strategy and e-commerce-focused recommendation to increase sales and conversions• Forecast and manage online media quarterly budgets • Work with relevant media and/or marketing automation/email vendors to execute digital/email campaigns for clients• Manage relationships and contract negotiations with external vendors to ensure quality standards & deadlines are met• Monitor digital campaigns CTR, impression delivery and conversion rate to optimize campaigns as needed• Provide clients with marketing campaign results/recaps • Compile presentations and proposals for prospective clients based on their brand objectives• Monitor trends in social media, tools, metrics & developing technologies, to increase social media effectiveness• Provide research on industry trends in email, online, social media and mobile media/mobile apps• Attend relevant Digital Marketing, Email Marketing and Social Media conferences

• In charge of planning and executing monthly digital campaigns calendar• Oversaw Google Analytics reporting of key website metrics on a weekly and monthly basis• Used Google Analytics to test which pages and/or content were generating most conversions• Worked closely with Web Developer to implement new website product launches• Collaborated with Web and Creative team to conduct A/B and multivariate website testing• Created and maintained monthly online promo calendar (email, social media, website and affiliate)• Managed relationship with email service provider (Cheetamail)• In charge of subject line, creative A/B testing and test reporting for email creatives• Created monthly email campaign performance reports of MOM and YOY results• Oversaw email acquisition campaigns which increased Member file by 57% YOY and total email file by 21% YOY (2011 vs. 2012)• In charge of setting up email logic/segmentation strategy for all outgoing emails • In charge of QA testing, scheduling and link strategy of daily emails, landing pages and digital assets • Reviewed and approve all digital marketing collateral (e-blasts, promo banners, website content)• Executed and project managed daily/weekly website promotions across multiple channels (i.e., email, social media, CPC, CPM and affiliate campaigns)• Managed relationship with affiliate marketing vendor for both CPC & CPM campaigns• Set up, tested and tracked use of website promo codes• Continuous website testing and recommendations to optimize website’s user experience • Worked with Social Media Manager to plan E-Commerce-focused social media strategy• Took part in 2013 Mobile website launch testing and user experience recommendations• Conducted and compiled ongoing research on industry trends and benchmarks

Responsible for developing and implementing strategic, integrated marketing programs (i.e., Online, In-Book, Email, Events) for major Fashion, Beauty, Retail and CPG accounts, such as L'Oreal, Maybelline, Estee Lauder, Aveda, JCPenney's and executed large scale industry/consumer events (50 Most Beautiful of PEOPLE en Español, Fiesta, Stars of the Year) as well as mass retail events for fortune 500 advertisers.Worked on several large-scale, cross-brand integrated marketing programs for major Fashion, Beauty, Retail & CPG accounts across the Style & Entertainment Group at Time Inc. (i.e., PEOPLE, PEOPLE en Español, PEOPLE Style Watch, In Style, EW, Essence)

Oversaw all of the digital marketing and branding initiatives for one of the largest U.S. Hispanic social networks, MiGente.com (3 million registered members during my employment).During my tenure at CCI I was in charge of digital marketing, social media strategy, email marketing strategy, member acquisition campaigns, event marketing and strategic media partnerships for MiGente.com.Worked closely with the sales team on large cross-platform advertising and marketing deals with Fortune 500 brands, collaborated with web and product developers to enhance website user experience and create new web products and was also in charge of content and programming for the website as well as online and offline sponsorship activation.