Responsible for developing and implementing the company’s strategic plan in the OTC sector. • Built commercial department “Pharmanel Consumer Health Care” (now absorbed by Naturalia) in Athens and Thessaloniki markets and created commercial policy • Launched two (2) private-label lines of OTC products which, within two years, became part of the company's top-10 best sellers• Evaluated products and negotiated with international houses while building a solid network of 500 pharmacies for local distribution• Trained sales force on marketing and commercial aspects of product strategy• Developed Naturalia’ s new corporate identity as well as digital communication tools and promoted company’s products on trade exhibitions twice per year• Assumed Sales Manager role for the period of July 2014- March 2015

Key client: Philippos Georgantas S.A. Indicative projects: • Conducted market surveys in key-account pharmacies, i.e. assessed the opportunity of a new food supplement (vitamins) introduction and an already-existing dermocosmetics brand acquisition.• Designed new product strategy for Filorga products in Greece, opened several new POS (Pharmacies) and implemented strategy in the field.

Member of the Management Committee, responsible for three-year Marketing and Communications plans for Dermatological, OTC, Cosmetics and Dental product categories. • Built strong network of stakeholders and KOLs• Organized Alpharm SA acquisition from Omega Pharma SA (2004) and led Alpharm’s main brand increase of market share by 28,5% in three years • Cooperated with research laboratories in Spain and Italy to develop new products • Physiomer sales doubled between 2002-2007• Organized 14 congresses per year addressing pediatricians, dermatologists and pharmacies.

Responsible for national sales of company brands in all three distribution channels (Pharmacies, Wholesalers, Parapharmacies), successfully managed key account strategy and commercial policy including contract agreements and year-end bonus program for pharmacies.

Developed new business unit that introduced the company into the pharmacy market through a new dermocosmetics brand which reached top-five ranking within three years.