I wear multiple hats at First Wave, at the intersection of project management, creativity, strategy, and process improvement. Project Management:There’s nothing I love more than when problem-solving, effective communication, and good organisation intersect! • Oversee, plan and manage development and production of creatively-driven projects, such as digital and physical games, exhibitions, workshops, roadshows, and both print and digital materials.• Manage and build relationships with stakeholders, including clients, internal team members, and vendors to ensure seamless project execution.Creative Leadership:Outcome, not output – that’s my mantra. The awards are a bonus ;)• Conceptualise and develop event themes and design concepts to help clients creatively engage their target audiences• Create engaging content, including games, exhibitions, educational materials, video storyboards, and websites• Design UI and UX flows for digital interactions to maximise audience engagement.• Manage copywriting, ensuring alignment with client objectives.Start-Up Arm Project Manager:I enjoyed a stint as Project Manager in First Wave X, where I learnt and grew with an amazing team as we worked towards developing a new digital world game concepts.• Planned and managed project development using hybrid-Agile methodologies.• Gathered requirements and aligned team members with project goals.• Facilitated discussions, consensus-building, and impediment elimination.• Organised team bonding sessions to enhance team cohesion.Process improvement:Process is central to everything I do as a project manager, and I relish the challenge of solving challenges to internal process improvement. • Single-handedly led and executed digitization of the company’s sales quotation system, increasing quotation efficiency by 40%.• Single-handedly migrated the company's email systems and storage to a cloud platform, improving collaboration and system stability.

• Developed, managed and executed events for governmental clients.• Developed, wrote and edited articles for trade and consumer publications; educational booklets; web content; and exhibition content.• Clients included the National Arts Council, People’s Association, the Ministry of Education, UBM Asia Trade Fairs, SPE Networks – Asia (AXN, Starhub Channel 19), S. Rajaratnam School of International Studies, Action for AIDS Singapore, among others.

Founded and ran an online boutique retailing objects of beauty for the home and office, with a strong focus on high-quality, artisan-crafted homewares from Japan, Denmark, and the U.S.A.• Managed all processes for home accessories boutique, from sourcing to marketing to sales. • Garnered features in The Straits Times Life!, Lian He Zao Bao, The Business Times, Home & Décor magazine, and MyPaper.

• Concurrently led marketing team for 2 channels - AXN Beyond and Sony Entertainment Television, overseeing budgeting, planning, direction and strategy, across the key markets of Singapore, Hong Kong, Malaysia and the Philippines.• Led and conceptualised AXN Beyond’s most successful campaign to date, resulting in a 230% increase in web traffic. • Led and completed rebranding exercise for SET, resulting in increased business distribution of the channel across the region. • Led and conceptualised ‘Celebrity Topless Carwash’ charity event, involving sports personalities and local celebrities. Raised more than S$9,000 for charity within 2 hours.• Led coordination of Marketing, Programming and Production teams to maximise channel exposure across the region. • Managed key cable operator client relationship with SingTel IPTV marketing team (through Nov 2009)• Conceptualised and oversaw execution of print advertisement which won the Promax/BDA World Bronze 2011.

• Conceptualised, planned and executed marketing campaigns for AXN, contributing to several channel achievements including:- Record-breaking television premiere for a movie –highest ever viewership on Malaysian cable, and highest viewership for entertainment programme amongst international channels in 2005 in Singapore.- Launch of ‘The Amazing Race Asia’ – the highest-ever viewership for a premiere of any season of The Amazing Race in Singapore.• Managed all off-air and offline creative conceptualisation and execution, resulting in two major international and regional industry advertising awards – a first for SPE Networks – Asia.- Promax/BDA World Gold 2006 – Lost Season 2 campaign billboard- Promax/BDA Asia Silver 2006 – The Contender Season 2 print advertisement• Took charge of client relationship management of over 30 East Asian cable partners.• Received individual commendation from Astro (Malaysia’s largest cable TV platform) for delivering the best marketing support amongst all channels.• Initiated and completed new relationship management programmes for key partners. Increased content customisation, improved information sharing and developed new marketing tools.• Conceptualised and managed road-shows across the region.• Managed regional programme and event PR initiatives from Aug ‘04 to Dec ‘04. • Initiatives resulted in over US$1.7 million worth of press coverage over 5 months, across Singapore, Malaysia, Philippines, Thailand and Hong Kong.• Initiated and developed improvements to budget tracking system, leading to time savings of over 40%. • Initiated and developed improvements to media placement tracking system, resulting in increased accuracy and time savings of over 50%.• Initiated and developed new premiums tracking system, leading to improved logistics processes and time savings of over 50%.

• Developed and managed 8 business conferences.• Crafted all content for company website.• Organisation-wide responsibilities included: - Established an intra-organisational knowledge management system to enable knowledge transfer and sharing.- Initiated revamp of marketing tools and collateral.- Initiated and implemented new customer relationship management system.