Digital Designer
Current- Led the 2022 Lafayette 148 Sample Sale concept and designed all print and web materials including posters, banners, and flyers, which contributed to the sale’s success and exceeded the profit goal by 16%- Continually produced weekly designs for the Lafayette 148 New York’s website, including Outlet Homepages, China Homepages, Category Banners, Top Site Navigation, Cross Promo banners on Desktop, Tablet, and Mobile sizes- Lead creative and production process for a variety of animations, including the International Women’s Day animation, the Mother’s Day animations, the Love Letters animations, the Emily Travel animations series and the Holiday Card animation series leading to an increase in new consumer engagement as well as renewing previous consumer engagement- Designed the China Homepage website, both in English and in Mandarin, while producing weekly emails, website assets including category banners, cross promotional banners and navigation, and presented creative design inspiration to refresh Emails and Social Media- Planned and designed the Spring Summer 2023, Pre-Fall 2023 and Resort 2024 Launch IG Grid layout, IG Stories animations as well as Facebook, LinkedIn, YouTube, and Business of Fashion Social Banners for Lafayette’s social media pages, which helped increase customer engagement and led to an increase in followers across social media platforms and potential customers- Design the Affiliate Banners, Carousels, Digital Display Banners, Facebook Collections Ads, Staticand Video Link Ads for the FW22, SP23, RS23, PF23, F23 and SP24 Performance Marketing Campaigns- Re-designed icons to help improve the site buttons, as well as important banners that helped to improve the website’s functionality and by finding bugs to address, enhancing the user experience- Produced print materials i.e., Event Evites, Save The Dates, as well as the Lafayette 148 Fall Winter 22 Pant Guide for Nordstrom, Saks, Bergdorf Goodman, Neiman Marcus, and Bloomingdale’s
