• Create email, social media, and paid ad content using Photoshop, Figma, and Canva; experience using Klaviyo and MailChimp email platforms• Build and maintain company websites using Webflow and WordPress platforms• Develop and execute comprehensive paid media strategies, drive new user acquisition, and generate leads through meta (formerly Facebook) and Google advertising campaigns• Collaborate closely with cross-functional teams of software engineers and data scientists to launch cutting-edge AI platforms, ensuring seamless integration of marketing strategies with product development• Conduct ongoing research and maintain a deep understanding of the dynamic gaming industry to inform strategic decisions

Spin, Row, & Train Instructor• Use music and movement to create a safe space for exercise and self-expression• Lead instructor development through conducting performance evaluations, providing one-on-one training, and developing training workshops• Collaborate with studio management to continuously develop and improve class structure

• Developed and executed go-to-market campaigns across multiple platforms including Shopify, Amazon, and Walmart Marketplace• Balanced multiple business and brand objectives centred on creating a world-class brand that drives revenue• Worked cross-functionally with creative and operations teams to continuously integrate consistent brand messaging across all channels

• Create and execute integrated, digital marketing strategies and campaigns aimed at driving business development, audience growth, engagement, and retention across all digital channels • Oversee day-to-day email campaign execution, including set-up, segmentation, scheduling, testing, deployment, and reporting• Set and implement social media and communication campaigns to align with marketing strategies• Develop effective and transparent digital marketing reporting and analytics mechanisms for senior leadership and to guide future activities

• Drafted campaign briefs and prepare go-to-market social media strategies• Published social content on Instagram, Facebook, Pinterest, & YouTube using management platforms such as Percolate• Maintained strong community management across BOSS and HUGO social media accounts, including Instagram, Facebook, Pinterest, & YouTube• Analyzed brand’s KPIs using Google Analytics and draft subsequent metrics reports • Identified current social trends using social listening tools such as Hootsuite

• Collaborated with Senior Marketing Managers to create and implement social media campaigns, including editorial planning, creative direction, and influencer activations• Worked with global advertising and publishing teams to draft content for Facebook and Instagram• Published social content using social media management platforms such as Percolate• Liaised with influencers and celebrities in order to foster strong relationships and lasting collaboration• Wrote and distributed weekly online social newsletter that highlights and rationalizes current week’s social media successes and failures

• Researched and developed marketing plans and campaign briefs for go-to-market creative execution• Created social media & digital marketing plans for use of Bank and partner organization, Costco• Led Corporate Social Responsibility projects to ensure CSR integration in business strategy • Assisted partner organization (Women’s Executive Network) with the planning and sponsoring of a female empowerment events, including an event with etalk’s Lainey Lui

• Managed ~20 accounts with various small businesses and non-profit organizations and provided them with detailed project assessments to improve economic development• Worked one-on-one with members of the provincial and federal governments of Canada to improve Newfoundland and Labrador's tourism and small business industry• Evaluated and developed client marketing campaigns and financial statements