► Product strategy: define market opportunities, make pricing recommendations, and build business cases for X new products across various smart home product verticals► Strategic planning: lead long-range planning process; drive cross-functional alignments and identify growth opportunities for resource prioritizations► Market research & analytics: design and run market insights hub to enable data-driven decisions across the org; lead pricing analysis (conjoint) and quant research to generate market insights needed for making key product/business decisions

► Served both B2B and B2C clients in tech, healthcare, and consumer goods► Brought impact to clients through work in go-to-market strategy, commercial excellence, digital marketing, and pricing (examples below): Designed new commercial processes for software-based solutions► Designed deal desk operating model; educated 30+ functional leads on new processes and managed cross-functional collaboration on 10+ deals to accelerate deal process by 2x► Developed sales pitch playbooks and value-based pricing model to drive customer-centric selling; led pilot on $20M deal to increase proposed pricing by 25%Supervised two analysts to evaluate market potential and risks in consumer medtech► Modeled 10-year sales forecast for six key markets; increased revenue forecast by 100% through refining assumptions based on enhanced integration of market research, historical data, and market leader inputs► Evaluated risks in business plan execution; gained senior management approval to initiate a $15M licensing agreement negotiation for mitigating potential product shortage risksBuilt commercial strategy for a new business unit (healthcare)► Devised commercial partnership strategy; analyzed 10+ commercial partnership scenarios and obtained Board of Directors approval on recommended arrangements ► Designed a 2,000-person commercial organization to execute revenue plan; conducted 30+ interviews and ran 5+ workshops to build analysis on resource allocation and commercial process mapping► Evaluated commercial capability gaps; identified $50M impact in digital initiativesRe-designed trade programs to improve channel performance for apparel manufacturer► Modeled trade incentive case scenarios for 75+ accounts; presented analysis (~$10M margin impact) to CEO and successfully gained approval for immediate implementation ► Coached sales executives to effectively achieve stakeholder alignment and shape implementation plan; led 3 cross-functional workshops with 15+ functional leads

► Decided, communicated, and executed pricing strategies for 35+ accounts (~$300M in quarterly revenue); successfully negotiated with share gains at the two largest U.S. enterprise accounts, increasing margin by $2.25M ► Managed all pricing-related requests from 10+ sales personnel; resolved a 6-month old customer rebate dispute of $2M through enhanced collaboration with Sales, Finance, and Account Management► Enabled executive updates through scenario analysis and product portfolio optimization; promoted a special SSHD pricing project through effective communication of sales feedback and market conditions to pricing management

► Performed ecosystem analysis and competitive landscaping to devise corporate strategies; made recommendations on pricing and asset acquisitions, with analysis supporting a $650M acquisition► Researched and communicated datacenter market intelligence with 30+ finance and operational business partners; presented recommendations to three senior Finance Controllers

► Supervised and performed annual audit engagements, quarterly financial reviews, and internal controls testings (with team sizes ranging from 3-9 audit professionals, company sizes varying from $10 million annual revenue to $700 million annual revenue)► Developed strong client relationships; successfully collaborated with 5 international offices to secure a major account ($1 million annual service fee) and spearheaded remote audit fieldwork for a new foreign entity in Shanghai, China►Performed client interviews (5-15 per engagement) in order to analyze business processes and design control testing strategies►Conducted client meetings to communicate key findings and present work plans; liaised between engagement managers and client senior management (department VPs)►Formulated financial statement testing strategies based on audit methodology research and consultations with firm experts►Improved testing models to reach higher accuracy and reduce workload by 50%; streamlined audit request and review processes to reduce engagement cost by 40% ►Coached and provided staff evaluations for 6 associates; mentored 3 college case competition teams►Conducted company research and compiled client briefing books to support business development for partners

► Designed models to develop optimal price benchmark and enhance accuracy in competitor pricing predictions► Implemented new pricing strategies to increase transaction volume by 15% within a two-week period► Developed Excel Macros to improve efficiency in daily pricing analysis by 70%► Produced industry news and research reports used by a department with 120+ employees