Angie Mcclure Email & Phone Number

Cedar Rapids, Ia, Us

United States

Plays a pivotal role in driving revenue growth for multi-million-dollar long-term care and senior living facilities. Provide visionary leadership and expert guidance to Sales and Marketing Directors across 31 facilities in Iowa, assisting with the development of a comprehensive sales and marketing strategy aligned with business goals. An analytical mindset drives objective and KPI determination, fostering a culture of continuous improvement and talent development within the organization. Establishes strong relationships with cross-functional leaders and other key stakeholders to ensure alignment of sales and marketing initiatives with overall business objectives. Drives the development and execution of a social media strategy, content creation, website maintenance, and community engagement to build brand awareness and drive customer acquisition. Extensive project management experience ensures precise budget management and timely project completion.• Exceeded pre-sales goals of a $12 million-dollar new construction project by 6%. Managed sales and marketing strategic planning and staff training for a 78-unit assisted living in NE Cedar Rapids, IA. • Effectively managed business and employee expectations as a highly visible, hands-on leader. Increased engagement of teams in monthly sales coaching calls during the pandemic despite significant challenges.• Grew the revenue of a struggling 104-unit assisted living by 12% in 6 months. Built a strategic sales and marketing plan to align with the business goals and trained their new sales director to implement and track the plan. Provided ongoing support. • Increase brand awareness and generate new leads for customers by driving the development and execution of social media strategy, content creation, website maintenance, and community engagement.

Cedar Rapids, Iowa, United States

Led sales and marketing teams across various service areas, overseeing all aspects of business development, sales team recruitment, incentive plan creation, market research, sales and marketing strategy development, and continuous sales monitoring and support for three large senior living communities in Iowa.• Generated leads and drove customer acquisition by collaborating with my teams to develop and execute a social media strategy, community engagement, and increase brand awareness.• Exceeded pre-sales goal by 6% and the team achieved 100% of their goals within the first 15 months of opening a $22 million new construction Continuum of Care Retirement Community in Marion, IA. • Demonstrated exceptional leadership and coordination, guiding teams to achieve census growth. Positioned organization among top choices in the senior care industry by US News & World Report.• Implemented CRM software to measure sales and marketing performance and automate follow-up and email marketing campaigns, increasing brand awareness increasing lead capture, and moving leads through the sales cycle faster.

Cedar Rapids, Iowa, United States

Traveled across service areas to identify new growth opportunities, conduct market research, develop sales and marketing strategies, and provide continuous analysis of sales and marketing metrics to determine the return on investment (ROI)for 26 skilled nursing facilities and senior living communities across Iowa. Mentored and inspired a high-performing team of sales and marketing professionals, fostering a culture of excellence, collaboration, and continuous improvement. Provided educational sessions at company conferences when requested. Additionally, drove the development and execution of social media strategy, marketing collateral, and websites to build brand awareness.• Understood the importance of consistent engagement and training. Implemented options for 1:1 and group monthly coaching for individuals. • Exceeded pre-sales goal by 8% for an 86-unit Continuum of Care Retirement Community in SW Cedar Rapids, IA. Hired and trained the new Sales Director, led by example, driving the execution of the sales and marketing strategy and improving customer satisfaction.

Cedar Rapids, Iowa, United States

Responsible for census development for a 104-unit senior living community. Strengthened relationships with the community and referral sources by developing and leading educational presentations and partnerships with healthcare verticals. Increased brand awareness through targeted marketing, creating new sales funnels, and enhancing customer satisfaction to ensure positive outcomes.• Increased business referrals by 10% and grew overall occupancy at an NW Cedar Rapids facility by 37% in the first 18 months of employment by developing lasting relationships with healthcare partners and customers, creating value and brand equity.

1St Ave Ne Cedar Rapids

Built relationships with patients/families and referral sources to create value and coordinate transitions to HCR Manor Care. Responsible for tracking all sales efforts throughout the sales cycle. Managed clinical evaluation with DON, completed documentation, insurance pre-approval, and admission coordination with all parties involved.• Increased the skilled nursing facility census from 84% to 98% by determining sales barriers, improving relationships, and creating value by streamlining the admission process and sharing positive therapy outcomes improving referral sources’ perception of HCR Manor Care

Waterloo, Iowa Area

Using consultative sales, educated independent DME/HME providers across the country about The VGM Group professional services that would assist them in growing their business and sustain a competitive advantage. Provided tours and educational presentations to new leads or current VGM members who visited the corporate office. Developed strategic partnerships with other VGM departments creating increased interdepartmental collaboration. Assisted with educational seminars at local conferences and exhibited at national conferences signing new members and strengthening relationships with current members.

Business, Business, Management, Marketing, And Related Support Services

Associates Degree, General Studies