* Developed and executed regional marketing strategies tailored to distinct audiences across diverse geographic markets.* Forged and nurtured strategic partnerships with key players in the industry, leveraging collaborations to expand reach and engagement.* Spearheaded B2B marketing initiatives, crafting targeted campaigns and content to generate qualified leads and foster fruitful business relationships.* Managed and optimized paid advertising campaigns across various channels, maximizing ROI and achieving targeted conversion goals.* Stayed abreast of the latest digital marketing trends and technologies, continuously seeking innovative approaches to enhance marketing efforts.* Analyzed website traffic and marketing campaign performance to identify areas for improvement, implementing data-driven solutions to optimize effectiveness.

* Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.* Explore, evaluate, and identify partnership opportunities in any area, negotiate efficient partnership agreements, and build long-term relationships with partners.* Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or ROI and profit-loss projections.* Coordinate or participate in promotional activities or events, working with developers, advertisers, or production managers, to market products and services.* Responsible for building a social media presence by maintaining a solid online presence, and formulating high-quality novel written and visual content for each social media campaign.* Responsible for managing all the e-commerce platforms, and global marketplaces, and ensuring the achievement of annual targets in terms of revenue and operating expenses.

* Mainly liaise with the in-house creative team, production team, regional public relations team and, clients partnership daily.* Contribute to company and industry blogs and manage e-communications marketplace such as Shopee Mall & LazMall.*Liaise with TV Shopping Channels such as Astro GO Shop, TV 8 and CJ WOW Shop during the festive season to promote new bundles.