• Work closely with licensing partners (Hello Kitty from Japan and LINE friends from Taiwan) to identify opportunities for expanding product categories beyond the traditional offerings. Exploring new product lines such as apparel, accessories, home goods and accessories. • Understanding style guides for each character is crucial when working with licensed properties. • Ensuring consistent and appropriate creative direction and feedback is given on all product submissions.• Ensured quality and safety compliance of all products through diligent quality assurance inspections.• Effectively managed relationships with retailers, internal partners and international creative teams.• Provide product training to sales and marketing team to maintain the standard.• Attend inspiration trips for understanding different market needs.

• Facilitated high-quality workshops, meetings and demonstrations online and offline.• Researched market trends and competitor activities to strengthen development plans.• Negotiate with suppliers for better prices, explore alternative sourcing options, and optimize inventory management to minimize carrying costs.• Developed plans and strategies to promote continuous improvement.

• Built complete design packages with drawings and specifications for production team.• Design batch and one-off designs for sportswear products.• Partnered with marketing and sales teams to fill market gaps with desired products.• Negotiated with suppliers on product specifications, delivery deadlines and price.• Outlined design objectives and technical or financial constraints of designs based on consultations with stakeholders.

• Work with design manager for product planning • Create trend/mood boards for new season presentation