Strategic Marketing Manager
CurrentDevelop creative briefs and partner with creative teams to fulfill the needs of all public-facing communicationsDevelop marketing strategies to inform internal and external partners and drive traffic to the businessDevelop and implement programs for specific targeted accounts with the sales teamPrepare and monitor the marketing budget on a quarterly and annual basisMeasure and prepare reports on the performance of a marketing campaignAnalyze customer behavior and adjusting strategies to matchLead the promotion of the business at trade shows and other significant eventsLead investigation of opportunities to improve marketing effectiveness