Angelo De Leo Email & Phone Number

Mendrisio, Ti, Ch

Mendrisio, Canton Ticino, Svizzera

Head of Sales - WHS Italy- Deliver and drive the financial performance within the Italian market in a sustainable and profitable growth, managing business risks and opportunities.- Lead the distribution accordingly to the Company strategy.- Own, establish and manage the business relationship within the market, distributors andagents: lead negotiations and commercial agreements.- Identify new business opportunities and evolve the relationship with the key accounts togain higher Brand penetration and visibility- Lead and train an highly entrepreneurial commercial team to achieve brand elevationand performance in wholesale doors- Integrate market insights into product and marketing, working closely with the teams toensure our offerings resonate with customer demand and market trends,- Partner internally with Marketing Team, Product Office, Planning & Allocation, Finance, Credit Management and Legal to ensure alignment on revenue achievement and Brand elevation.

Mendrisio, Canton Ticino, Svizzera

DOUBLE HATTINGReporting to the Commercial Director, manage and develop world wide business of Key Accounts, E-tailers and department store, improve the quality of the distribution, increasing the penetration and visibility of C.P. Company products. Marketing activities @ 360°.- Budgeting, forecasting and managing the sales campaigns to reach the Company's targets- Build strong relationship with distributors, accounts and sales agent world wide, monitor and coordinate them- Constant monitoring and analysis of business KPIs- Deep analisys of SELL OUT, interpret them and propose actions to achieve Net Sales target- Propose assortments plans in order to maximize customer's sell out- Liaise with the Merchandising and Product team providing commercial feedbacks to support the project of each new seasonal collection

Milano, Italia

Manage the European business of the International Key Account AW LAB (Compar Group). Set up an monitoring net sales target, managing gross to net margin and business KPi's; forecasting with a stategic long term view. Deep focus on digital business side. Deeply ANALYSIS.Responsible for Activation and Omni-channel marketing activities.- Set up and selling seasonal collection, product mix aligned with brand guidelines and customer strategies with a deeply focus on fashion and lifestyle trends- Forecast, budget, reports and analysis on performances for the top management (net sales growth responsible in line with seasonal/yearly strategic business plan) - Create special make up project aligned with Europe and Global Team.Project Management ownership:- Country coordinator of Brand Originals in terms of allocation, product portfolio, analysis of market trend and competition- responsible for both managing and coordinating rolling channel forecast on year/monthly bases in line with the strategic Key Account channel business plan for all product and categories (net sales plan, focus on cancellation, returns, reorder)

Milano, Italia

Manage and drive market share growth within key accounts in Originals and Reebok lifestyle categories in man and women gender - both footwear and apparel.Planning and forecasting sell in sales campaign, analyze customers performances.- organize and prepare sell in customers meetings aligned with customers Strategies- select and propose range portfolio composition - allocate the distribution sku’s for channel, customer, doors in order to have the right assortment for the right segmentation - manage the Strategic Account Plans according to the customer portfolio mapping;- mesure KPIs progress;- manage customers and monitor competitors activities and propose actions;

Milano, Italia

- maximize adidas group visibility, shelf shere and net sales x sqm coordinating and linking sales, store coach, visual merchandiser, trade marketing and Cs;- provide new business opportunities and result increse in market share, high volume and efficiency;- accurately sell in - sell out analysis for sku, stores, area Nilsen to maximize the backlogs portfolio conversion- constant point of contact of the account planning, merchandising team and act/propose/identify problems and opportunities- support sales with the High Rotation Plan iness model and to built up the right assortment plan of key cities/key store maximizing sales argreements- drive profitable and sustainable performance related to customer portfolio net sales conversion, sell-out by article / store management and follow up, key cities / stores focus, marketing plan coordination in order to gain market share within assigned key accounts and categories while respecting the image of adidas Group brandes;- conduct external research on market competitiveness;- support KAM, KAR and Trade Marketing in the decision related to customer portfolio, deliveries, marketing plan and maximization or ROI related to instore investments- consolidate macros and industry statistics for business making decision and market growth projection- provides realstic plans and forecasts on customers performance- measure and report constantly KPIs progress

Milano, Italia

- Execution of all marketing activities and operation for Corporate marketing activities (ATL, BTL, Digital, Branding) making sure all guidelines are properly followed;- Makes sure all KPI for marketing investments are met by Corporate marketing teams;- Trains Marketing people in order to update and refresh Marketing investments Policy and Procedures;- Create and review all relevant documents for the realization of marketing activities by sales division; budget analysis;- Ensure all projects, plans and EO are created and approved;- Interaction with administration and Sales Divisions to ensure a swift process for all relevant documents;- Provides timely reporting to internal customers, HQ, EHQ.

Milan Area, Italy

Planning and managing Marketing Budget on 3 months rolling plan through constantinteraction with Business Units, sharing strategies with Product, Trade Marketing and Salesfunctions along with Marketing Corporate strategy;- Channel marketing activities support, such as promotions, newsletters, events set up, cash&carrydisplay, leaflet, catalogue realization, POP material for outdoor and in store event;- Sales and commercials analysis: data analysis of sell in sell-out to key customers, monitoring andreporting KPI’s achievement target rate weekly; sales analysis of distributors and reseller, turnoveranalysis;- Supporting Marketing Director for several activities: planning, execute and managing ATLcampaigns for ITD products with a special focus on B2B channel: support to manage andcoordinate advertising campaigns, following entire process from creative brief to media planningin collaboration with Corporate team;- Directly interaction with agencies and third party vendors for outsourced marketing activities;co-advertising marketing, digital and web marketing activities, bannering activities, newsletter;

Milan Area, Italy

- Ensures the deployment of the BU strategies that encompass the entire value generation chain (from the definition of the product line-up to the after-sales services). - Draws up rolling analyses of market results, analyses of competitor and consumer activities.- Trend analyses with a view to identifying product development and sales opportunities in the sector concerned.- Identifies macro trends/strategic issues vs. BU priorities: volumes, positioning in relation to possible effects on the Profit & Loss results of the entire Business Unit.- Contributes to the definition of specific action plans and business plans.

Master'S Degree, Marketing And Communication

Activities and Societies: Marketing Community SDA BocconiMiMeC XIX

Laurea Specialistica In Economia E Management, Economia E Management

Triennale, Economia Aziendale, Amministrazione, Gestione E Operazioni Aziendali