Responsible for developing and piloting APAC strategic direction including brand, portfolio and customer strategies. Spearhead the marketing in APAC with management and further development of five marketing directors. Champion the development of local marketing teams. Leads eCommerce strategy and sales.▪ Acted as local Marketing and Sales Director in Korea and Japan▪ Management of B2C and B2B categories with route-to-market strategies by country. Responsible for regional innovation and product roadmaps, consumer segmentation and communication strategy▪ Drive agile strategy through COVID-19 across the region through a digital-first communication assuring conversion to purchase and eCommerce expansion. Double-digit growth across all markets with strong user base expansion▪ Development of sustainability plan for APAC: regional recycling program, partnerships, endorsement and consumer education.▪ Planning and implementation of brand positioning and communication, aiming to grow household penetration, brand awareness and consumer lifetime value. Responsible for brand KPIs across the region.▪ Creation and implementation of commercial processes and annual marketing planning in the region.▪ Spearhead transformational change with integrated approach to elevate organizational capabilities and improve brand image. Led market turnaround in Japan by restructuring marketing team and maximizing digital marketing investment, delivering 35% annual growth.▪ Champion the digital acceleration by enhancing regional capabilities with focus on e-commerce growth and omnichannel approach▪ Provides strategic leadership to marketing teams. Builds and nurtures talent pipeline, including mentorship and succession planning. Creation of strong marketing community in the region▪ Leadership on regional collaborative model development to improve multi-functional and multi-cultural integration▪ Represents APAC on Group Global Strategic Forum. Member of Regional Leadership Team

Defined the strategy and product roadmap for Kenwood cooking appliances for the short and long term. Responsible for shaping the role of the brand in the global cooking market and define its positioning. Champions category development in key markets and develops category strategy by market (developed and emerging). Spearheads the global cooking team with four direct reports. Leads the cooking NPD community: Marketing, R&D, Design, Finance, Quality, Purchasing and Digital.Realised more than 100% growth on revenue in the first six months (vs last period) by launching new products and increasing focus on main markets.Launched three new projects in the first three months focused on benefits by being the voice of the consumer. Decision to have a single product platform approach to improve brand identity and to reduce costs and industrial complexity (shorter project lead time).Planned and launched research studies in different countries to understand consumers habits and attitudes in different cultures as well as to seize category appeal in new markets.Developed the go-to-market strategy for the first connected product of Kenwood in the marketplace. Worked closely with the IoT department and agency (Drop) to assure the best consumer experience.Represents Marketing on Kenwood UI/UX and innovation committees.

Implemented global strategy for Home and Personal Care categories in emerging markets (80 countries), aligned with regional growth strategies. Oversee revenue and profitability by category and by country. Collaborate with distributors in the Middle East and Africa in business plan development and implementation. Coordinate local production projects in Turkey, Egypt, and Algeria. Managed company acquisition integration in Vietnam, including local market and export platform to emerging markets. Work closely with market intelligence, sales, trade marketing, design and research, and development. Train and develop new Product Managers (indirect reports). Realised more than 20% growth per year through double-digit expansion in market share in Thailand, Egypt, and UAE. Lead brand switch in Asia, increasing regional revenue, and implement the program in SE Asia and the Middle East. Established Rowenta as the No. 2 vacuum cleaner brand in Turkey, gaining 10% market share within one year. Increased revenue by 3M€ in one year through development of locally produced irons and vacuum cleaners. Lead linen care market in Saudi Arabia with 8 points difference vs. main competitor. Recently launched Tefal brand in India. Mature markets in Asia (HK and Singapore) produced good results, including establishment of a market leadership position in Air Treatment.

Managed Home and Personal Care categories in the region, along with brand management, to include: Arno, Imusa, Moulinex, Rowenta, and Samurai. Developed exclusive product lines for Brazil through strategies to develop the Arno brand in the region. Introduced Rowenta as a Personal Care brand in Colombia. Implemented new brand strategy deployment in Bolivia, Ecuador, Paraguay, Peru and Uruguay. Devised new marketing plan to maintain compliance with Argentinean importation restrictions (SKD local production and line transfer). Increased market share to 30% for Samurai brand in Colombia, and realised a business recovery of €5M per year in Colombia.

Managed categories for Personal Care and Home Cleaning categories in Brazil, Uruguay, Paraguay, and Bolivia. Handled P&L and budget, and implemented a new price strategy, greatly increasing revenue. Managed sub-brands for hair care, Arno Beauty and Arno for Elite. Partnered with PR to introduce the Arno brand and luxury segments. Led the implementation of a sales forecasting system to improve forecast accuracy in Brazil, as well as a new digital communication strategy for the Groupe SEB Brazil branch. Mentored and trained Junior Product Managers in marketing techniques. Achieved an average 10% annual growth for assigned categories within designated countries. Reduced inventory levels and implemented new product importation process. Launched a project for locally sourced vacuum cleaners. Received Top of Mind Award for three consecutive years for vacuum cleaners. Realised €20M net sales in Brazil, increasing the weight of the categories from 5% to 15% overall for the company, and €5M in additional revenue through development of a new beauty shop distribution channel.

Managed categories for Compaq and HP desktops and monitors. Handled budget for the category. - Reduced stock level to maintain a short range life cycle (around three months).- Developed product replacement plan.- Implemented market share recovery plan (focused on product differentiation and brand perceived value), and created new price positioning strategy based on market segmentation.

Managed home appliances, DVDs, and camcorders categories. - Achieved market leadership on premium white goods (refrigerators, washing machines, etc.) within one year of launch in Brazil.- Developed and implemented product introduction strategy, as well as price and distribution plans for new clients.

- Management of Air Conditioner and Freezer categories- Responsible for price and channel strategies- Responsible for commercial products launch- Responsible for profitability and volume- Launch and management of most profitable product of the company –Split Air Conditioner- Lead product development projects with multi-functional teams- Sales and Market forecast (S&OP)- Sales increase action planning with retailers - Direct interface to Trade Marketing, Commercial, Engineering, Logistics, Finance, Purchase, Law, Design e After sales departments- Responsible for communication strategy - 3-year Plan development

- Consumers attitudes and habits analysis - Project coordination of market segmentation, brand awareness and customer satisfaction - Direct contact to market research (Ibope, Research International)- Organization, coordination and control of product tests - Development and coordination of project in Latin America

- Coordination of packaging substitution process- Support on product development and launch - Nielsen, Ibope and GfK Indicator data analysis- Media data analysis - Budget control- Contact to trademark license companies