Lead the achievement of finance results, through partnership with Sales Department, ensuring financial strength to decisions, plans and budget sales, in order to maximize the performance.Responsible for the development of financial insights to support Excom decisions, for revenue management execution for all the sales channels (Modern trade, OOH and On Premise Franchisee) and for Promo management process.

Provide direct support to the Head of FP&A dept. and to all exco member on financial results (until gross margin), monthly forecast and analysis on performance. Main areas of responsibilities: forecasting and budgeting, strategic plan and network strategy analysis as well as, financial analysis/reporting to hub, margin variance analysis (volume, price and mix), investment efficiency metrics. 1. Planning and controlling: Responsible for financial results forecasted in strategic plan, budget and quarterly reviews. Planning and controlling of whole commercial policy (discretional and pay for performance discounts).2. Monthly forecast: Weekly presentation on monthly forecast with fully detailed analysis on performance and drivers to support exco member to make clear and efficient decisions to better address business and monthly results.3. Analysis and reporting: comments on financial results on country template for monthly, quarterly and annual business review.4. Sales support: support to channel heads and regional manager to help them, through ad hoc analysis, to better understand and address business performance5. Investment efficiency: prepare business case for new product launches, innovations and marketing activities. Monitoring and post evaluation of activities through KPI’s define in business case. Learn and

Definition and set-up of the Company National and Local Commercial policies applied to the Sales Channel for the entire BP portfolio of brands with the aim to maximize:1. Consistency between BP Brands positioning, Price to Wholesaler and Price to Consumer to capture the highest value possible from the whole chain2. Effectiveness and efficiency of all commercial resources assigned to the channel to ensure the achievement of the defined market share objectivesResponsible for the design and monitoring of the Channel Planning Cycle by developing and monitoring a comprehensive Channel Revenue Plan to ensure full consistency between all key Company processes (IMP – Activity Planning/Budgeting – QBR/QMR – CPM) with specific focus on securing the Company Revenue Target set for the Sales Channel.Definition of Channel Local Pricing and Promotion activities Design and set-up of holistic local initiatives aimed at fully leveraging the local dimension defined by Channel (from sell-in to sell-out)

Price to consumer monitoring in the modern trade (hyper, super and convinience). Support to marketing department for new product price.Value optimization along value chain.

Key account in SME (small and mediun enterprise, from 30k to 300k telecomunication spending) division.Main activities:1. mantain and develop customer relationship.2. Develop new relationship.3. develop loyalty program.