Angelo Hernandez Email & Phone Number

Taguig, National Capital Region, Philippines

Manila, Philippines

Formulated annual strategies based on projected hiring targets, market trends and historical dataDeveloped most planning and reporting templates and created business reviews monthly, quarterly and annuallyResearched on jobseeker browsing behaviour and developed online job board advertising strategies based on findingsSpearheaded an advocacy to emphasize the importance of English proficiency, conducted talks in at least 10 universities around the Philippines, paved the way for free workshops offered to students and improved the acceptance rates of fresh graduatesDrafted and reviewed most written material specific to recruitment marketing including traditional and social media advertising copies, press releases, SMS spiels, email campaigns and event scripts Supervised the development and implementation of a rewards program for employee referrals Crafted applicant surveys, focus group discussion guidelines, consulted literature on human behaviour, and developed a messaging campaign based on data and researchImproved employer brand perception by upgrading job fair kits and producing a trade show booth Standardized and upgraded the applicant experience across 18 locations in the PhilippinesOrganized special teams focused on specific marketing disciplines, establishing synergies between all sourcing channels, improving resource efficiency with faster turnaround times for execution and reduction in overall spendManaged the recruitment marketing needs of up to 8 sites in the Philippines, providing guidance to a team of up to 14 talented individuals, ensuring the efficient execution of monthly/quarterly sourcing plansOver a million applicants generated in 7 years

Introduced the website to relevant and influential IT mediaLaunched and executed a multi-million peso advertising campaignDeveloped strategic partnership proposals and presented to established industry titansLed the optimisation of web pages for searchMonitored website traffic and launched keyword campaigns based on trendsVentured a grass-roots campaign targeting universities to push early adoptionConceptualized marketing promos to drive organic trafficSustained broadsheet pick-ups at least twice monthly

Aided in the launch of Microsoft Vista in the PhilippinesDeveloped innovative event sponsorship packages eschewing bundles based on media value but organized based on specific brand needsOrganized various events for an FMCG involved directly in client management, planning, vendor briefing, and actual event implementation

Conceptualised and executed marketing campaigns for frontline releasesManaged the marketing budget for new album releases based on sales projectionsElevated traditional radio rounds integrating pop icon cosplay increasing media mileage potential from broadcast announcements to published photo releasesDrafted press releases and assembled press kits for all new albumsWrote copy for in-store advertising and merchandising from product labels to video advertisements

Philippines

Responsible for managing clients and new business acquisition Managed event marketing requirements of a motocross project, developing sponsorship packages, designing sales kits, locking media partners and organizing an event sales presentation for potential sponsorsCreated a print advertisement for an advocacy on micronutrient deficiency Organized challenges for Expat Adventures

Philippines

Developed and executed PR campaigns for entertainment and lifestyle brands including MTV, AXN, Nickelodeon, Levi's, Dockers, Gold's Gym and Warner MusicDrafted press releases, press invitations, scripts for radio and television appearances, and event scripts for press briefings and product launchesCreated pitch presentations and offered the company's services to potential clientsSupervised a team of media officers, monitoring published releases and competitor activity, and conducted regular rounds to enhance rapport with local mediaDeveloped monthly media mileage reports for clients with new campaign recommendationsGenerated at least P300,000.00 worth of media mileage monthly per client