• Develop and implement comprehensive Paid Search and Display strategies and campaigns driving new customer acquisition at scale.• Collaborate cross-functionally with other teams such as marketing, creative, product, and analytics to create and measure the impact of engaging and effective ad creative.• Oversee day-to-day campaign planning, execution, reporting, and analysis of large-scale, data-driven SEM, PLA, Display and YouTube advertising campaigns.• Identify and develop opportunities to further the performance of Paid Search, PLA, Display and YouTube through regular performance analysis and optimizations

• Oversee the Interactive Marketing strategy and Ad campaign efforts on behalf of our clients, which could include: Keyword Search, Display Media, Contextual and Behavioral Ads• Assist and support approximately 10 PPC account managers across the department with any questions that may arise revolving around best practices for search engine marketing• Drive growth through collaboration with business leaders to develop and maintain new metrics and models that measure performance and its drivers• Audit campaigns for prospects to identify potential areas of opportunity, including but not limited to: campaign structure, budget caps, dayparting, geotargeting and other settings

• Responsible for the tactical execution of the paid search marketing strategy for some of the most recognizable brands in the world averaging a yearly budget of over $4,500,000• Develop, implement, optimize and report on search engine marketing initiatives in order to meet the marketing goals and maximize ROI• Write relevant and compelling copy that resonates with consumers while continually running A/B testing to increase performance• Conduct landing page optimization to increase conversions across both organic and paid search marketing efforts across Google, Yahoo!, MSN and Bing

• Lead the implementation of strategic, creative internet campaigns to drive traffic to the company website and increase conversions • Coordinate and execute all marketing campaigns including social media, email, print display ads, newsletters, tradeshows, web exposure, direct mail etc. • Prepare and manage the annual marketing budget of $1,000,000• Lead the development and implementation of annual marketing plans that result in consistent sales increases

• Assist in developing goals, objectives and strategies for the Marketing department• Manage scheduling and production of all sales and marketing materials • Develop metrics, analyze and report on on-line website traffic campaigns• Plan, coordinate and evaluate all marketing campaigns to ensure the best possible R.O.I.