Reporting Structure: 6 full direct reports, 16 indirect reports; reported to LATAM Marketing VPKEY RESPONSIBILITIES: 4 Categories (DSC/ILC/HandyCam™ & ActionCam) Management for Mexico, Colombia, Perú, Chile, Argentina & Central América.P&L MANAGEMENT – 33% Sales Achievement & +1.2% profit improvement via Category Mix during YoY FY17.LINE-UP DEFINITION – Online (Long Tail) & Offline SKU Selection by channel for 5 countries & Central America.OMNICHANNEL PRICE POSITIONING –… Show more Reporting Structure: 6 full direct reports, 16 indirect reports; reported to LATAM Marketing VPKEY RESPONSIBILITIES: 4 Categories (DSC/ILC/HandyCam™ & ActionCam) Management for Mexico, Colombia, Perú, Chile, Argentina & Central América.P&L MANAGEMENT – 33% Sales Achievement & +1.2% profit improvement via Category Mix during YoY FY17.LINE-UP DEFINITION – Online (Long Tail) & Offline SKU Selection by channel for 5 countries & Central America.OMNICHANNEL PRICE POSITIONING – Buy Local Campaign management within 3 Countries +83% SalesIncrease for ILC Category within Offline Channel & +127% Online.PSI MANAGEMENT – OH Inventory control to ensure Sell-out at Country Level and Category wise.MARKET ANALYSIS – Monthly GfK & NPD Market Size Estimation and Sales Target for 5 Countries, increasing forecast accuracy up to 88%.MARKETING COMMUNICATIONS – Alpha Partners Program harmonization across Latam leading to improve program setting and KPIs definition increasing ROI by 63%. Show less

Showing how to improve lives by delivering hope, and awakening with scientific tools and techniques

Reporting Structure: 3 full direct reports, 10 indirect reports; reported to the AV Business DirectorKEY RESPONSIBILITIES:LINE-UP DEFINITION – SKU Selection definition by channel and accounts for 6 Markets.PRICE POSITIONING – Price Structure definition for 3 Countries.P&L MANAGEMENT – 3.2% Profit optimization via Model Mix Improvement during past 12-months.MARKET VISIBILITY – Monthly GfK Data analysis and Market Share Plans for 3 Countries.RETAIL MARKETING –… Show more Reporting Structure: 3 full direct reports, 10 indirect reports; reported to the AV Business DirectorKEY RESPONSIBILITIES:LINE-UP DEFINITION – SKU Selection definition by channel and accounts for 6 Markets.PRICE POSITIONING – Price Structure definition for 3 Countries.P&L MANAGEMENT – 3.2% Profit optimization via Model Mix Improvement during past 12-months.MARKET VISIBILITY – Monthly GfK Data analysis and Market Share Plans for 3 Countries.RETAIL MARKETING – Quarterly plan for POS, including Shop Display, Training, Incentives and Sell-Out Activities.MARKETING COMMUNICATIONS – Paid and Own media planning by weekly communication execution for TV Category based on content marketing. Show less

Reporting Structure: 4 full direct reports, 10 indirect reports; reported to the Sales Director.KEY RESPONSIBILITIES:BUDGET MANAGEMENT– CIR control and optimization across paid and free channels.CONVERSION RATE (CRO) STRATEGY DEPLOYMENT - Bounce, Sorting and campaing analysis.CRM STRATEGY DEPLOYMENT - Optimal mailable base segmentation including Open Rate, CTR and Revenue per mail Strategy. - APP Push Notification and SMS strategy. - Social Networks Services… Show more Reporting Structure: 4 full direct reports, 10 indirect reports; reported to the Sales Director.KEY RESPONSIBILITIES:BUDGET MANAGEMENT– CIR control and optimization across paid and free channels.CONVERSION RATE (CRO) STRATEGY DEPLOYMENT - Bounce, Sorting and campaing analysis.CRM STRATEGY DEPLOYMENT - Optimal mailable base segmentation including Open Rate, CTR and Revenue per mail Strategy. - APP Push Notification and SMS strategy. - Social Networks Services management based on content strategy.TRADE MARKETING - Monthly plan for KAM brand’s onsite, newsletter and SNS launch.BRAND MANAGEMENT - eCommerce Brand building trough online/offline marketing campaigns. Show less

Reporting Structure: 4 full direct reports; reported to the TV Product Director.KEY RESPONSIBILITIES:PRODUCT MANAGEMENT – New Product Introduction (NPI) across Hyper and Traditional channels: - Defines strategic Product Road Map of OLED TV, Super Ultra HD, webOS 2.0 Smart TV and low-end TVs. - Slot Analysis within channels including price strategy and channel distribution. - PSI Analysis for forecast, promotional campaigns and strategic bundle promotions (Up-to… Show more Reporting Structure: 4 full direct reports; reported to the TV Product Director.KEY RESPONSIBILITIES:PRODUCT MANAGEMENT – New Product Introduction (NPI) across Hyper and Traditional channels: - Defines strategic Product Road Map of OLED TV, Super Ultra HD, webOS 2.0 Smart TV and low-end TVs. - Slot Analysis within channels including price strategy and channel distribution. - PSI Analysis for forecast, promotional campaigns and strategic bundle promotions (Up-to 10 annually) - Establishes sales communication guidelines for training department. - Defines Marketing Budget for New Product Introduction (NPI) incluiding: POP Materials and Promoters. - Cross-functional (Sales/Trade/In-Store/Training/Procurement) execution for a national RoadShowDEVELOP PRODUCT POSITIONING – Brand funnel analysis for targeted action plans as follows: - Strategic media mix (ATL/BTL/DIGITAL/PR) for the entire new line-up. - Smart TV Content Development (Previous and Current task)MARKET INTELLIGENCE – Based on GfK monthly data and continuous POS insights. - 1.000M USD TV market insights management (Market Share, ATA Analysis, API) Show less

Reporting Structure: reported to the TV Product Director.KEY RESPONSIBILITIES• LOCAL CONTENT STRATEGIC PLANNING PROCESS, which basically includes: - More than 10 high-impact mass media Smart TV deals (Fox Networks, RCN, NTN24, Caracol, Casa Editorial El Tiempo, Publicaciones Semana, El Colombiano, UNE EPM Telecomunicaciones, WinSports Online, Claro Video) strengthening strategic verticals such as Entertainment, News and local content offering. - Successful track and… Show more Reporting Structure: reported to the TV Product Director.KEY RESPONSIBILITIES• LOCAL CONTENT STRATEGIC PLANNING PROCESS, which basically includes: - More than 10 high-impact mass media Smart TV deals (Fox Networks, RCN, NTN24, Caracol, Casa Editorial El Tiempo, Publicaciones Semana, El Colombiano, UNE EPM Telecomunicaciones, WinSports Online, Claro Video) strengthening strategic verticals such as Entertainment, News and local content offering. - Successful track and technical follow-up for about 20 apps during QA process supported by regional (Brazil) and HQ (Korea) R&D departments. - 4 yearly co-marketing activities implementation among strategic partners including ATL, BTL, OOH and digital marketing initiatives. national retailers (Exito, Falabella, Alkosto, Jumbo) - 250M USD Smart TV market insights management (Market Share, ATA Analysis, API) - Smart TV platform insights data management. Show less

Responsible of planning foreign markets consolidation strategy and its implementation for a health care and cosmetic small business.Leading an export department within Europe (Sweden, Italy, Portugal, Russia, Lithuania) and South and Central America (Mexico, Panama and Colombia) with a year-to-year growth rate of 15%.Coordinate the new website for a better understanding www.itpharma.es

• Processed 300 per week clinical visits on an Oracle Clinical Platform.• Handled incoming international telephone calls to attend global researcher’s issues.• Developed a new data store system to maintain in excellent conditions the files held by the Data Management Center.• Solved 50 users storing file system problems including sorting out visit sheets, and explaining how to use complex new features in data storing process.