Over a 25-year agency career, I've had success in building businesses, nurturing people and cultivating relationships as a strategic partner within multiple industries such as: business services, telecommunications, finance, retail, entertainment and for not-for-profits. I’m an enthusiastic leader and team player, with a talent for challenging, motivating and inspiring people and organizations to rise to their potential. I help teams creatively solve problems, tackle change, and achieve goals. I have a passion and track record of delivering successful campaigns in highly competitive industries in Canada and USA.My keys to success have been: (1) Bringing forward the classic principles of marketing strategy and execution into an evolving industry that include social, digital, with non-digital tactics in a flawless operating rhythm; (2) Building teams that create experiences that resonate with clients, and colleagues; (3) My commitment has been to create and inspire innovation and to augment brands, improve customer experiences and services to produce sustainable growth.I have broad experience in:- Corporate & marketing strategy development - Creative collaboration & art direction - Brand strategy positioning & cohesive execution- Building teams - Turning consumer insights into revenue generating initiatives- Innovation from technology, customer insights and customer experience- Big data strategy & execution- Loyalty, retention and lifecycle strategy & execution- Social digital and mobile strategy & execution- Retail and direct channel strategy & executionI have supported clients across several industries and touch all current and past MHz Design clients including Rogers Communications, Liquid Capital, GE Capital (Canada), Hallmark (Canada), Disney (Canada), NOTL B&B Assoc., Allstream, Covad Communications, RIM., Wyeth/Pfizer, McNeil Consumer Healthcare, Medexus, Hoffmann-LaRoche, Electrolux, SAS Canada, OLGC, Farmers’ Market Ontario, Tennis Canada.
Listed skills include Marketing, Marketing Strategy, Digital Marketing, Integrated Marketing, and 36 others.
