Main Results: ▪ Market studies that directed product expansion, opening of new branches and prospecting from internal and external data; ▪ Establishment of the Analytics area in the cloud (Azure) and data visualization (PowerBI), with self-service BI for business areas; ▪ Informational database restructuration for CRM client centric implementation and actions;▪ Leadership and support on Processes and Digital Transformation areas foundation;▪ Training of business area employees to operate Analytics and Hyperautomation tools in a governed manner; ▪ Published over 40 low-code applications and 110 dashboards/data flows; ▪ Implementation of Artificial Intelligence in the company, promoting its strategic and secure use.Responsibilities: ▪ Analytics and Digital Transformation area leadership, managing internal and external teams; ▪ Definition and implementation of governance standards to ensure the quality and efficiency of data-related processes; ▪ Understanding business challenges, planning, organizing, controlling and directing actions to achieve goals; ▪ Organizing periodic meetings with employees from different areas to disseminate and democratize the data-driven culture.

Main results:▪ Intelligence area restructured resulting on 57% of new customers;▪ Success on defining and implementing market strategies in industries like Panasonic, Microsoft, Alcatel and Ype;▪ Chosen as the best T.M. Agency by the costumers regarding P.O.S. execution and Intelligence analysis;Responsibilities:▪ Head of Business Intelligence area with 5 teams directly managed and direct report to CEO;▪ Frequent presence on costumers to define, elaborate and implement different market strategy plans;▪ Internal budget control, ROI analysis, new business development and commercial proposal elaboration;▪ Team development focused on analysis, strategy, time management and continuous improvement;

Main results:▪ Analysis, strategies and tendences became the main focus of the department - Systems became a background support;▪ New system implementation and the development of the Intelligence Area resulting on 28% of new customers;▪ Internal process and flows optimizations decrease time on 35% - this effort was used to evolve the area as a strategy department;▪ Increase of 45% in collected data quality through homologation process and field audit.Responsibilities:▪ Leader of the Intelligence teams of customers like Nestlé (DPA), Samsung, P&G and JBS, with 6 coordinators directly managed;▪ Development of analysis, studies and strategies to support decisions of internal and external customers;▪ Commercial visits for several presentations, requirements gathering and expectations alignment; ▪ Coaching the team to improve behavior of analisys, strategy definition, time management and continuous process improvement.

Main Results:• New information management system implanted (QlikView), resulting on 110% of new customers;• 6 new Business Intelligence services created, developed by different internal and external partnerships;• 40% of time decrease by flows and process optimization;• Goals defined in 2013 to Business Intelligence area reached up to 108%.Responsibilities:• Head of Business Intelligence and Innovation area with 3 coordinators directly managed, working with customers like GPA, Cargill, Danone and Redecard;• Commercial presentations to sell Business Intelligence services;• SG&A planning and controlling. Presentation of Business Intelligence area results to CEO;• Analysis, studies and strategies definitions for costumers of different kind of activities;• Member of the creativity forum with CEO aimed to expand and take new directions to current business.

Main results:• Creation and development of the Marketing and Operations department;• Growth of 23% on sales;• Increase of 50% on media returns;• 30% decrease of time by flow and process optimizations.Responsibilities:• Foreign customer service and business partners;• Leader of the administrative areas (HR, Marketing, Finance, Legal and real state administration);• Method and process restructuring;• Marketing and Endomarketing strategies development;• New system implementations (ERP and CRM);• Relationship campaigns applied to the costumers;• Business strategy and client behavior analysis.

Main results:• Decrease of 87% on time process to calculate and generate real state contracts;• System development to realize real state inspection that saved about 75% of time process;• Chosen as the highlight employee to participate to the "Coaching Project”;Responsibilities:• Environment analysis and flow redesign;• Development of strategic solutions to automate processes for distinct areas;• Responsible for the company´s Database;• Different kind of studies to define market actions and business opportunities;• Development and management of mobile and online solutions.

Main results:• Decrease of 96% on process time of request checkings; • Chosen as the highlight employee of IT area to participate to the "CEO Breakfast";Responsibilities:• Development and management of company website (ASP language) also using AJAX technology;• Stored Procedures scripting to data maintenance and website programming;• Management of company database;• Internal system developments with Delphi and Visual Basic languages.

The project was developed to better understanding about the Brazilian toys sales and how Mattel´s was going in this market.I was responsible for generating mensal statistics reports using VBA development for Access and Excel (macros), PHP (system interface) and PostgreSQL (database management) in a Linux environment (Mandrake 10).