• led a 7-person team and managed a cumulative campaign budget of over 7 digit USD in less than 2 years. Since being Head of Global Advertising, contributed to 80% of Global’s YoY revenue growth (2020/2021)• expand revenue channels into underserved markets of emerging languages such as Spanish, German, French and Italian, by infusing local culture into global marketing assets• conduct audience analysis on successful customers to optimize ad relevancy for target markets. Improved… Show more • led a 7-person team and managed a cumulative campaign budget of over 7 digit USD in less than 2 years. Since being Head of Global Advertising, contributed to 80% of Global’s YoY revenue growth (2020/2021)• expand revenue channels into underserved markets of emerging languages such as Spanish, German, French and Italian, by infusing local culture into global marketing assets• conduct audience analysis on successful customers to optimize ad relevancy for target markets. Improved the average ROAS per product from <100% to 150% Show less

• established an internal A/B testing process for advertising platforms such as Facebook and Google. Campaign materials are then evaluated based on test significance• initiated a monthly team analysis for the top and bottom performing creative ads by video play impressions (eg. 3 sec, and 25%, 50%, 75%, 95% video plays) to improve audience engagement throughout the video

• acted as the bridge between the students and professor• helped bring up and solved issues or concern students experienced

• led a 3X growth in memberships via a MBC “family culture”• partnered with Monash and Maybank on the next cashless bazaar• MBC was awarded the most successful academic club

• consulted families on university courses (a pivotal moment in a student’s life)• shared views on the different courses and faculties offered by the university

• engaged with members to identify gaps within MBC• positive: dinner engagement with staffs and especially, members• organised Malaysia’s first cashless bazaar in a university (Maybank QRPay)

• Organised the Monash Business Club's bi - annual bazaar • Increase the club income by 5X

• managed the offline and online marketing for YSEALI YOUnified Malaysia• grew the Facebook page outreach from 300 to 1,000 reach per post• events covered on “The Borneo Post”, “New Straits Times” and other local newspaper

• organised a regional workshop at Indonesia with a grant of $USD 5,000• managed the offline and online marketing for the organisation• empowered young environmentalists on project management and implementation• 50% of participants have successfully executed projects within their communities

• organised team building activities and events for the youth group• mentored 3 teenagers in the word of God• was a source to help clear doubts the younger ones had

• the youngest fellow sponsored for an academic fellowship on global environmental issues at the University of Montana, USA• thereafter, founded and environmental initiative, "Green Amplifier" which operated in indonesia