Angel Luis Fernández

Angel Luis Fernández Email and Phone Number

Global Director of Marketing en BKOOL @ BKOOL
Angel Luis Fernández's Location
Greater Madrid Metropolitan Area, Spain, Spain
Angel Luis Fernández's Contact Details

Angel Luis Fernández work email

Angel Luis Fernández personal email

About Angel Luis Fernández

Marketing, branding and digital business enthusiast, with more than 15 years of experience, I am a senior marketeer that have worked on international environments and met people from +50 nationalities and different cultures. I provide innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationships, driven by a global mindset and result oriented, regardless of the sector in which I have worked, both in entertainment, sports and technology.Brands are increasingly demanding ideas that can connect with their audience in different micro-moments of their journey. As a marketeer, my job is to monitor market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service in any touchpoint.

Angel Luis Fernández's Current Company Details
BKOOL

Bkool

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Global Director of Marketing en BKOOL
Angel Luis Fernández Work Experience Details
  • Bkool
    Global Director Of Marketing
    Bkool Feb 2021 - Present
    Las Rozas, Madrid, Es
    Responsible for developing and executing the company's global marketing strategy, driving brand awareness, customer acquisition, and building strong partnerships with key stakeholders in the cycling and eSports communities.
  • Solera, Inc.
    Latam & Iberia Marketing Bussines Partner
    Solera, Inc. Feb 2020 - Feb 2021
    Westlake, Texas, Us
  • Solera, Inc.
    Global Director Of Brand & Product Marketing
    Solera, Inc. Apr 2017 - Jan 2020
    Westlake, Texas, Us
    ▪ Work with the top executive team to develop and drive brand marketing, brand positioning, and go-to-market strategies in collaboration with the product team, engineering team, and regional teams.▪ Lead brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term, worldwide.▪ Responsible for the global product portfolio of the company, leading the transformation from 800 products into single Platform as a System.
  • Club Atlético De Madrid
    Marketing Manager
    Club Atlético De Madrid Nov 2016 - Apr 2017
    Es
    ▪ Oversee strategy, ideation, and development (including creativity) of all marketing, events, content, and copywriting across all marketing channels and inside the product ensuring consistent usage and roll out of the brand guidelines.o Responsible for brand new team shield and stadium event announcement.o Development of the advertising campaign that successfully increased the stadium annual members.
  • Solera, Inc.
    Marketing Manager
    Solera, Inc. Jan 2016 - Nov 2016
    Westlake, Texas, Us
    ▪ Creation and leadership of the multidisciplinary and global marketing team of Solera GD&C.▪ Start-up of the inbound marketing strategy, including e-mail marketing, corporate blog and product websites.▪ Design and implementation of the global product portfolio, including the value proposition.
  • Sony Interactive Entertainment Europe
    Senior Product Marketing Manager
    Sony Interactive Entertainment Europe May 2012 - Jan 2016
    San Mateo, California, Us
    Development, coordination and implementation of marketing plans for new software products releasesSocial media and Digital Strategies Team Leader.Supervision of launch strategies for digital software products.Key Role in endorsement arrangements with public figures.Key Achievements:- “The Last of Us” has become the new highest-grossing gaming franchise of all time- “Minecraft” is currently the best-selling video game in the history of PSN and PS Vita platform.- 5 X return of investment on Alex de la Iglesia’s celebrity endorsement deal.
  • Sony Interactive Entertainment Europe
    Emea Software Product Manager
    Sony Interactive Entertainment Europe Jun 2011 - May 2012
    San Mateo, California, Us
    Development and coordination of marketing strategies for new software launches across EMEA markets.Execution of centralized TV campaigns.Product positioning in different languages markets.Key Achievements:- Negotiations with Disney Inc., to build up a new media campaign for their brand “Cars”.- “Everybody’s Golf” franchise redesign.- Presentation of two new products before the top executives of all EMEA territories.
  • Sony Interactive Entertainment Europe
    Product Marketing Manager
    Sony Interactive Entertainment Europe Dec 2008 - Jun 2011
    San Mateo, California, Us
    Development, coordination and execution of marketing plans for new software product releases.Sales Analysis, Competitor Analysis and Marketing Analysis.Product presentations (internal/external) and interviews with the media.Key Achievements:- Development of the first licensed product for the “Invizimals” franchise, helping to merchandise it as a new business line for the company.. - Creation of the first modern branded content program Canta SingStar, broadcasted by TVE with medium audience ratings close to 20% of share. The game SingStar reached its sales peak this year.- SingStar Facebook Fan Page Launch (PlayStation Spain First Fan Page) and creation of the website www.locosporsingstar.com.
  • Sony Interactive Entertainment Europe
    Pr Manager
    Sony Interactive Entertainment Europe Feb 2006 - Dec 2008
    San Mateo, California, Us
    Development and implementation of communication strategies for hardware and software products.Corporate events and HW/SW product launching planning.Responsible of Technology and Video-games Media Relations.Responsible for the UEFA Champions League sponsorship and the PlayStation School Cup.Key Achievements:- PlayStation 3 launch in Spain, managing 3 simultaneous presentations. - First interview on the PS3 launch during SIMO trade show.

Angel Luis Fernández Skills

Marketing Digital Marketing En Internet Product Management Mercadotecnia Marketing Video Games Estrategia De Mercadotecnia Digital Marketing Interactive Entertainment Videojuegos Marketing Strategy Publicidad En Internet Estrategia Public Relations Medios Digitales Event Management Strategy Online Marketing Computer Games Plan De Marketing Online Advertising Digital Media Public Speaking Leadership Market Planning Marketing De Productos Liderazgo Online Gaming Mobile Games Licensing Crm Creative Problem Solving Branded Content Creativity Comunicaciones De Marketing Strategic Partnerships Management Partnerships B2b Marketing Strategic Marketing Branding Digital Transformation Sports Marketing Brand Development Game Development Social Games Localization Desarrollo De Videojuegos Redes Sociales Medios Sociales

Angel Luis Fernández Education Details

  • Esade
    Esade
    Digital Business
  • Universidad Complutense De Madrid
    Universidad Complutense De Madrid
    And Applied Communication

Frequently Asked Questions about Angel Luis Fernández

What company does Angel Luis Fernández work for?

Angel Luis Fernández works for Bkool

What is Angel Luis Fernández's role at the current company?

Angel Luis Fernández's current role is Global Director of Marketing en BKOOL.

What is Angel Luis Fernández's email address?

Angel Luis Fernández's email address is af****@****ool.com

What schools did Angel Luis Fernández attend?

Angel Luis Fernández attended Esade, Universidad Complutense De Madrid.

What are some of Angel Luis Fernández's interests?

Angel Luis Fernández has interest in Football, Fashion, Education, Cycling, Cinema And Tv Series, Running, Socialising With Friends.

What skills is Angel Luis Fernández known for?

Angel Luis Fernández has skills like Marketing Digital, Marketing En Internet, Product Management, Mercadotecnia, Marketing, Video Games, Estrategia De Mercadotecnia, Digital Marketing, Interactive Entertainment, Videojuegos, Marketing Strategy, Publicidad En Internet.

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