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@bkool.com
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Angel Luis Fernández is listed as Global Director of Marketing en BKOOL at BKOOL, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a work email signal at bkool.com and a matched LinkedIn profile for Angel Luis Fernández.
Angel Luis Fernández previously worked as Global Director of Marketing at Bkool and LATAM & Iberia Marketing Bussines Partner at Solera, Inc.. Angel Luis Fernández holds Executive Master In Digital Business, Digital Business from Esade.
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AeroLeads found 1 current-domain work email signal for Angel Luis Fernández. Compare company email patterns before reaching out.
Marketing, branding and digital business enthusiast, with more than 15 years of experience, I am a senior marketeer that have worked on international environments and met people from +50 nationalities and different cultures. I provide innovative marketing and branding strategies that increase revenues, drive brand awareness, and solidify customer relationships, driven by a global mindset and result oriented, regardless of the sector in which I have worked, both in entertainment, sports and technology.Brands are increasingly demanding ideas that can connect with their audience in different micro-moments of their journey. As a marketeer, my job is to monitor market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service in any touchpoint.
Listed skills include Marketing Digital, Marketing En Internet, Product Management, Mercadotecnia, and 46 others.
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A career timeline built from the work history available for this profile.
Las Rozas, Madrid, Es
Responsible for developing and executing the company's global marketing strategy, driving brand awareness, customer acquisition, and building strong partnerships with key stakeholders in the cycling and eSports communities.
Westlake, Texas, Us
▪ Work with the top executive team to develop and drive brand marketing, brand positioning, and go-to-market strategies in collaboration with the product team, engineering team, and regional teams.▪ Lead brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term, worldwide.▪ Responsible for the global product portfolio of the company, leading the transformation from 800 products into single Platform as a System.
Es
▪ Oversee strategy, ideation, and development (including creativity) of all marketing, events, content, and copywriting across all marketing channels and inside the product ensuring consistent usage and roll out of the brand guidelines.o Responsible for brand new team shield and stadium event announcement.o Development of the advertising campaign that successfully increased the stadium annual members.
Westlake, Texas, Us
▪ Creation and leadership of the multidisciplinary and global marketing team of Solera GD&C.▪ Start-up of the inbound marketing strategy, including e-mail marketing, corporate blog and product websites.▪ Design and implementation of the global product portfolio, including the value proposition.
San Mateo, California, Us
Development, coordination and implementation of marketing plans for new software products releasesSocial media and Digital Strategies Team Leader.Supervision of launch strategies for digital software products.Key Role in endorsement arrangements with public figures.Key Achievements:- “The Last of Us” has become the new highest-grossing gaming franchise of all time- “Minecraft” is currently the best-selling video game in the history of PSN and PS Vita platform.- 5 X return of investment on Alex de la Iglesia’s celebrity endorsement deal.
San Mateo, California, Us
Development and coordination of marketing strategies for new software launches across EMEA markets.Execution of centralized TV campaigns.Product positioning in different languages markets.Key Achievements:- Negotiations with Disney Inc., to build up a new media campaign for their brand “Cars”.- “Everybody’s Golf” franchise redesign.- Presentation of two new products before the top executives of all EMEA territories.
San Mateo, California, Us
Development, coordination and execution of marketing plans for new software product releases.Sales Analysis, Competitor Analysis and Marketing Analysis.Product presentations (internal/external) and interviews with the media.Key Achievements:- Development of the first licensed product for the “Invizimals” franchise, helping to merchandise it as a new business line for the company.. - Creation of the first modern branded content program Canta SingStar, broadcasted by TVE with medium audience ratings close to 20% of share. The game SingStar reached its sales peak this year.- SingStar Facebook Fan Page Launch (PlayStation Spain First Fan Page) and creation of the website www.locosporsingstar.com.
San Mateo, California, Us
Development and implementation of communication strategies for hardware and software products.Corporate events and HW/SW product launching planning.Responsible of Technology and Video-games Media Relations.Responsible for the UEFA Champions League sponsorship and the PlayStation School Cup.Key Achievements:- PlayStation 3 launch in Spain, managing 3 simultaneous presentations. - First interview on the PS3 launch during SIMO trade show.
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Angel Luis Fernández works for BKOOL.
Angel Luis Fernández is listed as Global Director of Marketing en BKOOL at BKOOL.
AeroLeads has found 1 work email signal at @bkool.com for Angel Luis Fernández at BKOOL.
Angel Luis Fernández is based in Greater Madrid Metropolitan Area, Spain while working with BKOOL.
Angel Luis Fernández has worked for Bkool, Solera, Inc., Club Atlético De Madrid, and Sony Interactive Entertainment Europe.
You can use AeroLeads to view verified contact signals for Angel Luis Fernández at BKOOL, including work email, phone, and LinkedIn data when available.
Angel Luis Fernández holds Executive Master In Digital Business, Digital Business from Esade.
Angel Luis Fernández is listed with skills including Marketing Digital, Marketing En Internet, Product Management, Mercadotecnia, Marketing, Video Games, Estrategia De Mercadotecnia, and Digital Marketing.
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