New Zealand Trade and Enterprise (NZTE) is the New Zealand government’s international business development agency charged with increasing New Zealand companies’ international success by helping them boost their global reach and build capability. NZTE uses its connections and government influence on behalf of New Zealand businesses operating in markets around the world.NZTE currently works with around 4,000 New Zealand businesses and focuses intensively on around 700 of these… Show more New Zealand Trade and Enterprise (NZTE) is the New Zealand government’s international business development agency charged with increasing New Zealand companies’ international success by helping them boost their global reach and build capability. NZTE uses its connections and government influence on behalf of New Zealand businesses operating in markets around the world.NZTE currently works with around 4,000 New Zealand businesses and focuses intensively on around 700 of these customers.As an NZTE Business Development Manager I help New Zealand customers establish and grow their businesses in China by supporting in these areas:Business Development: Responsible for proactively working with customers to increase their revenue growth through developing and implementing business development strategies aimed at achieving business outcomes such as customer leads, introductions, non-commercial outcomes and deals.Market Research: Responsible for scanning market environments and providing quantitative and qualitative research which delivers business intelligence. Provide strategic advice and insight based on market research.Stakeholder/Network Management: Responsible for identifying, developing and maintaining strategic networks and relationships with appropriate internal and external stakeholders.Project Management: Responsible for the delivery of high impact and in-market projects and activities using appropriate project management methodology as required. Show less

Author of cook book named " Seasonal Western Cuisine " Nominated for Best New Book Award by Gourmand Awards in 2018.

Shine’s Group an enterprise group dealing with calf breeding, production and final process businesshas a close cooperation with VanDrie, a well-known world-leading industry operator from the Netherlands. The Shine’s Group, a Chinese enterprise, produces veal using management and technology from VanDrie under the highest standards of EU. Appointed to lead the entire Shine's Veal business market function through a turnaround. Responsible for development and strategies in the premium meat… Show more Shine’s Group an enterprise group dealing with calf breeding, production and final process businesshas a close cooperation with VanDrie, a well-known world-leading industry operator from the Netherlands. The Shine’s Group, a Chinese enterprise, produces veal using management and technology from VanDrie under the highest standards of EU. Appointed to lead the entire Shine's Veal business market function through a turnaround. Responsible for development and strategies in the premium meat market. Managed Shine's Veal group 50 employees included farming, process, packaging, storage house, logistic, sales team, marketing team and PR team. Led the development and implementation of annual marketing strategy that resulted in consistent sales increases 50% over 10 months. Established strong presence at meat industry expos and fostered relations with top distributors via product training seminars; expanded retail channel and initiated online sales channel. Established flagship store, which included a butcher shop and restaurant. Developed interactive media, PR and marketing promotions that resulted in sales increase of 25% annually. Established cooperation programs with foodservices media to increase branding awareness in the premium meat industry. New products development in B2B, B2C and flagship stores combine consumer and professional consumer research programs. Arranged a series of marketing campaigns that drove incremental annual sales of RMB1 million. Show less

US-based Nomacorc is the world’s leading synthetic wine closure (synthetic cork) company. The company has established a factory in Yantai, China. At Nomacorc, was responsible for China market sales strategy development and marketing. This included:Leading a national 20-employee sales team, developing sales strategy and controlling market budget to achieved a 30% annual sales growth. Establishing sales training program and KPI system to optimize sales team operations… Show more US-based Nomacorc is the world’s leading synthetic wine closure (synthetic cork) company. The company has established a factory in Yantai, China. At Nomacorc, was responsible for China market sales strategy development and marketing. This included:Leading a national 20-employee sales team, developing sales strategy and controlling market budget to achieved a 30% annual sales growth. Establishing sales training program and KPI system to optimize sales team operations. Directing the development and implementation of new frame of marketing Pull & Push strategy resulting in consistent product presentation across all key clients and increasing sales by 10%. Establishing relationships with key wine industry associations by arranging a series of education programs. Show less

Shine’s Group an enterprise group dealing with calf breeding, production and final process businesshas a close cooperation with VanDrie, a well-known world-leading industry operator from the Netherlands. The Shine’s Group, a Chinese enterprise, produces veal using management and technology from VanDrie under the highest standards of EU. At Shine's I was a key player in helping establish China’s first high-quality, locally produced veal business. Responsible for development and… Show more Shine’s Group an enterprise group dealing with calf breeding, production and final process businesshas a close cooperation with VanDrie, a well-known world-leading industry operator from the Netherlands. The Shine’s Group, a Chinese enterprise, produces veal using management and technology from VanDrie under the highest standards of EU. At Shine's I was a key player in helping establish China’s first high-quality, locally produced veal business. Responsible for development and market strategies in the premium meat market. Developed market strategies to build up new product awareness in the high-end food service channel.Responsible for developing the company's three-year marketing strategy in the premium foodservice and hospitality channel. As a result of activities, first year sales reached RMB 3 million. Was a key player in creating the product launch event in 2010. Developed a marketing campaign that included working with A-list celebrity chefs to serve as product ambassadors. Cooperated with leading food and lifestyle publications to promote culinary and health aspects of veal; organized a familiarization trip for media and trade partners to see veal operations in the Netherlands. Show less

Synergy is a Beijing-based marketing communications company that specializes in providing clients with “inspired food marketing solutions.” Founded by an American, Synergy works with clients to tell the story of their products and brands via information and activities that resonate with Chinese audiences and differentiate their products in the marketplace. By specializing in the food area, the Synergy team is able to go a bit deeper than most PR agencies: its core offering of media publicity… Show more Synergy is a Beijing-based marketing communications company that specializes in providing clients with “inspired food marketing solutions.” Founded by an American, Synergy works with clients to tell the story of their products and brands via information and activities that resonate with Chinese audiences and differentiate their products in the marketplace. By specializing in the food area, the Synergy team is able to go a bit deeper than most PR agencies: its core offering of media publicity services, including digital PR/marketing, is complemented by special services such as trade consulting, restaurant and retail promotions, recipe development and food photography.Co-founded and led client services team for this boutique PR and food marketing agency. Created and implemented successful PR strategy and tactics for leading international clients, including Norwegian Seafood Export Council, Spanish Olive Oil Exporters Association and Nomacorc.Developed relations with key food industry associations and sponsored events, both re consumers and trade (chefs).Developed innovative publicity and marketing plans in conjunction with online/traditional lifestyle, health and food media; this included working with TV cooking programs, celebrity chefs, and industry experts. Planned and led several client-related media trips abroad. Show less

Managed national training program for in-store sales staff including “train the trainers” program for this American-owned company that represents leading international cosmetic brands in China. Was key player in developing and implementing product launch programs for brands such as Calvin Klein, JLO, and Marc Jacobs.