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Work locally with insurance agencies, share Servpro services in West Knoxville, Oak Ridge, North Knoxville areas, which results in meeting or exceeding assigned goals. Grow and develop customer base by utilizing a systematic process to identify new prospects and to routinely contact and follow up with customers. Conduct repetitive contact calls to build relationships and educate the customer on why SERVPRO is the best cleaning and restoration company. Utilize the quarterly Marketing Media Kit to market SERVPRO services and to sell the benefits. Monitor and follow-up on all assigned jobs ensuring that customer needs are met. Work to be sure that internal and external communications are timely and effective. Customer jobs are completed either meeting or exceeding customer expectations. Event planning for continuing education classes, logistics and follow up.

 Spearhead the Knoxville location event and tradeshow strategy, including but not limited to: identifying key events, internal team training for marketers (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance Work with Trade Show Director develop event strategy and objectives; follow through to meet objectives based on lead generation and more. Recruitment- consistently recruiting for event marketers using a variety of tactics, social media, recruiting events etc. Travel frequently to meet event needs, traveling to various events throughout KY, TN, IN and OH.  Analyze, track, and report on event ROI based on predetermined lead requirements Manage a team of event marketing specialists with ongoing training, scheduling  Responsible for ordering and tracking event inventory

Joined the company as the Marketing Manager, shortly after, the former manager resumed his position. I was fortunate enough to have the skills to take on the social media role, currently working a rebrand of the company website. As of late, my role has shifted to recruitment. I have been able to secure 15 new installer crews in the 3 months that I have been in this role. Not a permanent position.

Identifying key events in the Knoxville market, internal team training for marketers (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendanceWork with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.Negotiate and execute contracts for large- and small-scale eventsTravel frequently - a good portion of time is spent traveling to various eventsAnalyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metricsManage a team of event marketing specialists with ongoing trainingResponsible for ordering and tracking event inventory include collateral, giveaways, etcFurloughed due to Covid-19. Position was eliminated.

Advertising / Show Director and Event Marketing, Feb 2016 - PresentPlan and produce events through effective layout, design, procurement of materials, and event staff hiring and development. Actively listen to clients to identify their needs and ensure exhibitor satisfaction. Identify opportunities for improvement and implement solutions to improve quality services and events. Promptly resolve emerging issues and mitigate risks in a timely manner to ensure an exceptional client experience.• Conceptualized and designed the first Women's Expo, coming in under budget and surpassing attendance expectations, resulting in over $100K in new business growth from this sole event.• Directed annual trade shows with 1K to 25K attendees and annual incomes over $2M.• Created social media platforms for all 24 annual consumer tradeshows.• Developed compelling content to raise event awareness and participation.

Inside Sales Associate and Pay-Per-Call AssociateAssisted advertising representatives in their territories. Worked with clients on copywriting, scheduling and advertising sales.

Marketing Coordinator / Regional Marketing Coordinator, Dec 2012 - November 2015Directed two branch locations within the franchise group, orchestrating daily operations and marketing strategies, and directly supervised a team of 10 to 12 marketing professionals. Created effective social media strategies for both locations, and drove all marketing and special event activities. Coordinated and executed monthly lead generating event calendars, managed and processed all leads.• Built a staff of 15 tradeshow ambassadors across seven counties in Florida.• Created effective social media strategies for two locations.• Successfully achieved monthly, quarterly, and annual goals with lead generation and sales, surpassing prior year by 100%, and averaged 350 new leads monthly.

Boosted website traffic by creating an integrated social media strategy.Created effective messaging using language, graphics and marketing collateral.Negotiated prices, terms of sale and service agreements.Created sales contacts with on- and off-premise accounts.Built client relationships by acting as the liaison between the customer service and sales teams.Contacted regular and prospective customers to explain product features and solicit orders.Consulted with clients after sales and contract signings to resolve problems and provide ongoingsupport.

Frequently won sales contests for outstanding efforts on cold calling, most sales calls and closing $$.Researched and customized service proposals for clients.Planned client relationship cultivating events to promote growth, resulting in an expansion ofclientele base by 50%.Completed daily outbound calls, up to 2 hours per day.Created strategic brand building events to expand the current product portfolio.Prioritized tasks and projects to meet tight deadlines.Attended monthly sales meetings and quarterly sales trainings.Prospected and conducted face-to-face sales calls with business executives and directorsthroughout assigned territory.