Angel Singh Email & Phone Number

San Diego, California, Us

• Spearheaded the development of omnichannel personalization strategy, assembling a cross-disciplinary team from the ground up, which catalyzed incremental revenue through innovative A/B testing, analytics and martech, digital and data frameworks.• Advocated for and implemented machine learning models to deliver hyper-personalized customer experiences, achieving a 3X ROI across digital, CRM, and call center channels, while significantly enhancing content delivery personalization and efficiency.• Managed a large P&L program that advanced Petco’s personalization efforts, optimizing marketing technology and data platforms. Played a key role in boosting Petco's Retail Media Network (RMN) growth by strategically optimizing onsite placements and ad operations.• Established and led Petco’s UX and UXR teams, embedding customer-centric principles into the organization and fostering a culture of experimentation, research, and continuous improvement.

Atlanta, Georgia, Us

• Led a portfolio team in product management, personalization, data, science, engineering, and retail media, to to drive annual business impact and orchestrate best-in-class operations.• Drove Home Depot's online growth by demonstrating strong leadership and strategic execution in product management, with a focus on enhancing user adoption and promoting self-service models.• Pioneered a comprehensive personalization strategy, leveraging AI to enhance customer engagement and boost site-wide conversion rates.• Spearheaded the rollout of a new CMS and optimization platform, significantly enhancing digital and app experiences; improving team efficiencies by 50% and boosted page revenue by 47%, evidencing a profound impact on digital transformation and data-driven decision-making.• Built and scaled Retail Media Network (RMN) product teams to enable business scalability, monetization, and differentiation in the specialized retailer space, focusing on foundational and emerging capabilities across onsite, offline, and in-store channels.

Boise, Idaho, Us

• Led the creation and rapid growth of a billion-dollar retail media network, surpassing revenue targets by implementing in-house monetization and AdTech capabilities, which enabled the phasing out of legacy service providers within 18 months.• Assembled and led a diverse team of 100+ across product management, engineering, analytics,and media planning, driving competitive strategies against larger partners and fostering a culture ofinnovation and growth.• Orchestrated the launch of a new brand vision, achieving a significant uplift in partner relationshipsand company reputation, by creating compelling brand assets and executing strategic marketinginitiatives, culminating in successful pitches to 300+ partners under stringent timelinesProgram Launches & Achievements: Albertsons Media Collective launch, In-housed Onsite/Offsite media /adtech capabilities, Agency and Data partnerships and collaborations.

Boise, Idaho, Us

• Led digital transformation and e-commerce initiatives, guiding cross-functional teams across product management, engineering, analytics, marketing operations, and personalization. This effort resulted in the creation of a best-in-class marketing platform and a 20% increase in digital sales by implementing key Martech and data tools for real-time, personalized go-to-market strategies.• Achieved a threefold increase in audience reach, adding 1.4 million new e-commerce customers and 12.9 million new households by rearchitecting the marketing and advertising toolset and reengineering processes and teams.• Established and led the product management team at Albertsons, significantly enhancing digital, app e-commerce, and fulfillment experiences. This led to improved data-driven decision-making and a more personalized customer journey, with a 30% year-over-year increase in active users through the relaunch of native app functionality.Program Launches & Achievements: Fresh Pass (Loyalty Program), BOPIS/Curb-Side, Loyalty/Rewards App with the new E-commerce and Gas Rewards Digital Experiences and App, Community, Ratings & Reviews, Shoppable Videos and Recipes.

Neuilly Sur Seine, Ile De France, Fr

• Championed Sephora's PLG initiatives by leading the digital, UX, and analytics teams, achieving aloyalty growth to 25M members and securing a 79/100 Retail Personalization Index score for threeyears, demonstrating exceptional leadership and strategic vision in customer engagement.• Spearheaded the development of a comprehensive personalization strategy, leveraging data andanalytics to drive over $100M in annual incremental revenues, showcasing adeptness in utilizing data driven insights for growth.• Developed in-house and integrated solutions across omnichannel marketing technology, fostering cross-channel innovation. Ensured customer 360 data synchronization for VIB/Loyalty points, marketing communications, and experiences.• Initiated and directed an omnichannel personalization and experimentation programs, tripling efforts and generating incremental annual revenue, evidencing a strong capability in innovation andcross-channel marketing technology.Program Launches & Achievements: Customer 360, A/B Testing/Optimization Program, Sephora Community, Instore IQs/Experiences, Loyalty Bazaar, and Personalized Replenishment Omni-Channel Campaigns, Personalized Recommendations.

Seattle, Washington, Us

• Spearheaded strategic digital strategy consultancy for Microsoft, enhancing project efficiency and go-to-market delivery by 50% through the adept implementation of agile methodologies.• Championed the adoption of agile practices to optimize marketing and app deployments, achieving a75% increase in project execution speed and fostering robust cross-functional collaboration.• Directed strategy and technology teams in executing impactful go-to-market product launches, user testing, and significantly improving cross-departmental integration and project outcomes for Microsoft teams.

Seattle, Wa, Us

• Spearheaded the establishment of marketing, analytics, and UX expertise, driving strategic growth forFortune 500 B2B and B2C clients by leveraging a multidisciplinary approach that resulted in enhancedclient satisfaction and long-term partnerships.• Orchestrated comprehensive go-to-market (GTM) and cross-channel marketing campaigns, includingSEM/SEO, paid media, email, which significantly improved brand visibility and customer engagement for clients such as T-Mobile, Toyo, Philips, Boy Scouts, Babolat, and Avaya.• Led research, experience design, analytics, and technology deployments, achieving an increase inoperational efficiency and customer satisfaction through innovative solutions tailored to each client'sunique needs and challenges

Columbus, Ohio, Us

• Spearheaded PLG and marketing initiatives for high-profile clients like Microsoft, Mastercard, AT&T and Top Golf, driving strategic marketing and technology projects that enhanced brand visibility and customer engagement, leading to significant business growth.• Led Microsoft's global digital and marketing transformation initiative for Azure IoT across four continents that lead to a global site and partnership redesign.• Orchestrated UX research and analytics across diverse sectors, achieving notable successes suchas the Amtrak Android app launch and Microsoft Windows 8 PC Selector campaign, which collectivelyboosted client revenue by +45%.• Championed a comprehensive strategy overhaul for Hawaiian Tourism, an 20% increase intourist engagement through targeted analytics and UX improvements.

Seattle, Wa, Us

• Developed and launched new product lines for both consumer and business segments, including people search and credit search.• Leveraged strategic insights and market analysis to drive product innovation, aligning development with customer needs to fuel organic growth.• Led cross-functional teams to execute product development initiatives, emphasizing user experience and self-service models to enhance product adoption and retention.• Successfully introduced innovative product lines that accelerated growth, expanded market presence, and reinforced the company's leadership in public data solutions.

Lake Forest Park, Wa, Us

• Served as a field microbiologist and data analyst specializing in E. coli and Salmonella outbreak tracking and monitoring. • Led technology enablement efforts and conducted data analysis for laboratory studies and research initiatives. Implemented technology solutions to streamline data collection and analysis processes.• Developed and implemented robust protocols for sample collection, analysis, and reporting. Enhanced efficiency and accuracy in outbreak tracking and monitoring efforts. • Contributed to informed decision-making processes for public health interventions, ultimately mitigating the impact of E. coli and Salmonella outbreaks.

Master Of Science (M.S.), Human Centered Design And Engineering

Bachelor Of Science - Bs, Microbiology, General

Bachelor Of Arts - Ba, Anthropology