Responsibilities:- Acquired high quality leads from Facebook and Google and worked closely with the CRM team to ensure the seamlessness of the customer journey of several brands under Shipper.- Worked closely with the content team and the website development team to optimize the website’s SEO.- Worked with account managers to manage clients’ ad accounts with various objectives from awareness to sales, mostly CPAS from Meta to Tokopedia and/or Shopee.Achievement:Brought down the cost per SQL by 77% while increasing the MQL-to-SQL conversion rate by 281%.

Glints is the leading recruitment platform in Southeast Asia for companies to build successful teams with young talents. I did cross-function collaborations especially with the product marketing manager to manage the digital marketing of the B2B products.Responsibilities:- Acquired high quality leads from digital ads platforms: Facebook, LinkedIn, Google, and other DSP platforms such as Outbrain, while having several APAC markets and campaigns to be optimized throughout the weeks with minimum SGD 100,000 quarterly budget.- Nurtured the acquired leads with CRM tools – mainly Hubspot – with conversion to SQL as the main goal by using email marketing and workflows.Achievement:Managed to bring down CAC MQL by 26% and maintained the MQL-to-SQL conversion rate at 9% minimum.

RATA has been considered as the pioneer on clear aligner in Indonesia. In RATA, I managed the performance marketing efforts to grow the number of happy customers.Responsibilities:- Acquired high quality leads from digital ads platforms, primarily from Meta Ads- Maintained and optimized every touch points of customers journey at top funnel, from impressions to leads.

Paxel is a tech-based company focusing on customer delight. Currently, Paxel is disrupting logistic industry with intercity same day delivery within Indonesia. Here I played a crucial role in overarching Paxel's branding and marketing efforts.Responsibilities:- Maintained and improved digital assets (website, social media, and in-app) using CleverTap and Branch- Created, maintained, and optimized digital advertisements at Google Ads, Facebook Ads, and affiliate partners- Monitored growth performance using Tableau- Created campaign and events with corporate and charity partnersAchievement:Co-created offline and online campaigns to amplifying growth, resulting in current number of app installs from 10,000 to 1,700,000 in 2 years while maintaining the active user rate at 20%.

Serasa Food is a premium brand for Indonesian packaged foods such as ketupat, sambal, and abon (floss).Responsibilities:- Created contents for digital channels (Facebook, Instagram, and website)- Created, maintained, and optimized digital advertisements via Facebook Ads and Google Ads- Handled online shops in various marketplaces (Tokopedia, Bukalapak, and Shopee)- Co-created Marketing Plan and Brand Activation strategy for 2018