Fita is a health-tech startup focusing on preventive health with a vision to help users reach their health goals sustainably. As Head of Content, I report to Chief Operating Officer and my responsibilities include:1. Defining vision and strategy to curate and acquire content across multiple health areas.2. Leading and mentoring team members by providing editorial, creative, and other technical insights.3. Overseeing project management and content production for the team members consisting of strategists, editors, writers, graphic designers, and videographers.4. Defining and developing guidelines to be used across all platforms, including but not limited to language and visual guides.

Traveloka is one of Southeast Asia’s leading travel and lifestyle app which provides access to discover and purchase different type of travel needs, local services, and financial services products. During my tenure at Traveloka, I held two titles: Managing Editor (reporting to Lead Managing Editor) and Product Copy Editor (reporting to Design Lead), both in the Design Department. My responsibilities include:1. Acting as project manager in collaboration with various departments in Traveloka, most notably for marketing efforts and internal programs. 2. Overseeing and acting as one of the final approvers for the creative process and outputs behind Traveloka’s marketing campaigns (end-to-end). 3. Acting as project manager for Traveloka App’s homepage content creation, overseeing the creative process and outputs (end-to-end). 4. Creating guidelines that are used to shape Traveloka’s brand and design identity.5. Acting as part of a team that focuses on maintaining the robustness of Traveloka App’s performance by optimizing its interface and content.

Her World Indonesia, part of MRA Printed Media Group, is a printed and online magazine under license by SPH Magazines Pte Ltd, publisher of Her World Singapore. Her World Indonesia brings the latest fashion news, beauty reviews, lifestyle trends, in-depth women interviews, and many more. As Senior Features & Lifestyle Editor, my responsibilities include:1. Writing and proofreading articles for two magazines: Her World Indonesia and Her World Brides Indonesia. 2. Overseeing production flow of the Features & Lifestyle team up before final approval by Managing Editor and Editor in Chief. 3. Supporting internal content of Her World Indonesia's website (herworld.co.id) by submitting articles daily.4. Maintaining her world Indonesia's Twitter account (@herworldID) by creating a weekly content plan which will then be published via Hootsuite. 5. Assisting Managing Editor and Editor in Chief in maintaining good relations with clients by regularly collaborating for events.6. Assisting the Marketing Communications team in creating and holding events in the name of her world Indonesia.

Solidiance, later known as YCP Solidiance, is an Asia-focused management consulting firm with 13+ years of cross-industries experience and global presence. As Regional Executive Editor, I report to the Managing Partner based in Singapore and work directly with all staff heads across Asia Pacific. My responsibilities include: 1. Maintaining one of the company's main marketing initiatives: AsiaGreenBuildings.com.2. Supporting internal creation of the company's marketing content: writing and editing articles, white papers, marketing material, website content, newsletters. Fully involved in the company's main projects such as The Most Innovative Cities in Asia Pacific (AsiaInnovativeCities.com).

ELLE is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. During my tenure at ELLE Indonesia, I started as Features & Lifestyle Intern, then eventually promoted to Features & Lifestyle Assistant, Features & Lifestyle Writer, and Associate Features & Lifestyle Editor. As Features and Lifestyle Assistant, my responsibilities include:1. Assisting Editors in completing articles to be published.2. Contacting informants to be interviewed, researching for all materials needed to complete the articles, writing the smaller articles.As Features and Lifestyle Writer, my responsibilities include:1. Assisting Associate and Senior Editors in writing articles. 2. Writing articles on various topics such as features (career, relationship, profiles, etc.) and lifestyle (travel, art, cuisine, etc.)As Associate Features and Lifestyle Editor, my responsibilities include:1. Brainstorming and creating concepts for each issue every month, writing the main articles, proofreading all articles before final approval by the Editor in Chief. 2. Assisting the Managing Editor and Editor in Chief in maintaining good relations with clients.