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Jakarta Metropolitan Area

Led the highly successful PR and Communication Campaign for Thamrin Nine, which significantly increased brand awareness and public interest to the project, and firmedly positioned it as the new benchmark of urban development in the country.Most proud of:1. Delivered a significant increased in brand awareness for Thamrin Nine and Autograph Tower, as indicated by the constantly growing numbers of digital conversation & contents, reaching over 6.3M views on TikTok, 1.7M views on Instagram (Dec, 2023).2. Initated and organized the first, “9Fest”, Thamrin Nine’s iconic annual event, which became a viral sensation and instantly inflated our online sentiment to over 300% and attracted over 23.6K visitors to our building. By committing to a collaborative approach, I managed to significantly reduced event cost and spent as little as 11.5% out of the proposed budget (88.5% cost saving).

Indonesia

• Overseeing the company’s marketing and branding strategy, and ensuring that it is effective and relevant in achieving the company’s objectives.• Leading the marketing division in corporate level, providing strategic marketing and branding plan for projects in 3 regions across the country.• Planning, executing, and monitoring branding, marketing and communication activities for projects in Jakarta.• Coordinating marketing and sales function in achieving sales target and the company’s goals.• Allocating the company’s resources to ensure efficient and effective execution.• Prepare and manage monthly, quarterly and annual budgets for marketing department.• Reporting to CEO and Board of Directors.Accomplishments• Initiating and establishing the company’s digital marketing effort, and has successfully generated over 3 billion worth of sales in the first 50 days.• Delivered 168% increase in revenue by Q2 2019.

Jakarta, Indonesia

• Leading creative teams and manage project executions.• Develop brand strategy and concept for various businesses and products, mainly luxury properties/ places.• Plan content strategy and marketing copy for brand application and communications across media.• Provide clients with professional recommendations relating to branding, designs, and contents.• Manage pitch; compiled and present proposals to acquire prospect projects/deals. Accomplishments• Started Bentuk’s in-house content division, which provides naming and copywriting services that has now become the company’s fortes compared to other branding studio.• Expanded the company’s capability by incorporating ‘strategic approach’ into their branding solution.• Successful track records in handling global hospitality (Ritz-Carlton, Marriott, etc.) and property developer companies (HK Land, Tokyu Land, etc.) clientele in international-scale projects.• Developed proposals and creative concepts that earned 85% of successful pitching.ProjectsMandapa, a Ritz-Carlton Reserve, Bali / Setiabudi SkyGarden / Millennium Village / Asia World Group, Myanmar/ Botanica / South Quarter / Menara Palma II / Indofood / Indofood CBP / Indoagri SIMP / IPMI / Convergence / Graha CIMB Niaga / NEO SOHO / SOHO Capital / Podomoro Park Bandung / Serenia Hills / South Hills / Indonesia One / Aria / Nava Park / The Hermitage / Taman Safari Indonesia / Kota Baru Parahyangan, Bandung / and many others of these calibre.

Greater Jakarta Area, Indonesia

- Understand brand strategy & client brief in order to deliver accordingly.- Conduct background research as the reference to creative copywriting for the project.- Develop campaign ideas & integrate idea across contact points that reach & engage people.- Inject wit / humor / humanity in every content/ copywriting.- Develop fresh, intrusive creative headlines & body copy for every assigned project. - Provide professional recommendations in identifying SWOT, key selling points, effective communication tone & brand implementations.

Jakarta, Indonesia

• Developed corporate identity, including company profile, and website• Developed corporate marketing and branding strategy• Participated in the development of the company’s goals, policies, procedures and operations• Planned, coordinated and supervised project implementations as assigned.• Planned and directed the activities of professional, technical and administrative employees.• Responsible of paperwork for projects, in terms of outgoing letters, and related documents• Participated in the preparation and administration of the company’s legal documents, and letters• Represented the company at various meetings in senior vice president’s absence• Presented monthly reports to Senior Vice President of Business Development Division, and the CEO, regarding progress of on-going projects• Evaluated and negotiated fees of various vendors• Secured appropriate financial approvals from internal management• Performed corporate related duties as required

I write for "My Jakarta" column, as Gizelle Shore.

Eggplan creative studio is a one PR, Marketing, Advertising and Branding solution. Eggplan was established on February 2010, but since then it kept building it's reputation as a leading creative studio in Indonesia. Job descriptions: Developed branding concepts, strategy and implementation for F&B establishmentsWrote and presented project proposals (from concept, designs to marketing ideas)Consulted and supervised projectsNegotiated deals with various vendorsWrote press releases, copy writes and revised wording for website, marketing tools, ads and various kind of media statementsDeveloped marketing strategies for the company itself and clients' product or establishmentDesigned layouts for presentations and reportsDeveloped creative PR and advertising campaignManaged contracts and terms of payment for each projects

Research: The Influence of Substrate Consentration and Saccharomyces Cultures towards Ethanol Yield Produced from Sago (Metroxylon sagu Rottb) Starch Fermentation.

Afterhour Billiard and Bar is the most popular pool hall and bar in Jakarta. Started the business 9 years ago, now Afterhour has opened branches in Kuala Lumpur, Malaysia and another one in Lebak Bulus, South Jakarta.Job descriptions:Collected customer data baseBroadcasted viral ads for special eventsPromoted events; informed the customers about upcoming events, and promotion programsSelected as one of the PR staffs who were sent to train the newly established PR team in Afterhour Point SquareAwarded as PR of the month in January and October 2010

marine microbiology research on water and fisheries product quality by microbiology parameters.

Establishing standard operational procedure, developing marketing strategies and business plan, maintaining brand growth, expanding market, managing promotion and media exposure.

Trans 7 is one of Indonesian TV channel. One of the programs, "Jejak Petualang" is a local travel show about Indonesian nature, culture, history and wild lives."Jejak Petualang" (TV show) Host / Presenter and Script WriterHosted and wrote scripts for the show; gave information about culture, history, local food and tradition.Job Descriptions:Hosted the showDemonstrated wild animal handlingCollected information materials for the show, by online research, interviews and field studyWrote narration script for the show

Job descriptions:Promoted events; informed the customers about upcoming events, and promotion programsPromoted productsAssisted and advised customers in purchaseCollected customer data baseWon the Best Public Relation for Retro in Jakarta PR Competition 2007 by Doughnut Production (one of the leading entertainment and lifestyle event organizer)

Master'S Degree, Marketing/Marketing Management, General

Place Branding Research: Bandung City Brand Analysis with ACI2D Model, a Modified Corporate Brand Framework Top Winner of Student Project.

Bachelor Of Science - Bs, Biology

Activities and Societies: Contributor for the university's "Biokons Scientific Journal" (English), research; lichen diversity, dinamic.