I am a passionate and creative leader with 18 years working experience in various level of marketing, with focus in the real estate/ property sector, who always seek to drive exceptional result for my organization. My field of expertise is in luxury properties, where I have developed and executed effective strategies that showcase the value and uniqueness of each project. I am currently the Associate Director of Sales Marketing at PT Putragaya Wahana, a leading property developer in Indonesia, where I oversee the marketing and sales operation for a wide range of projects, from grade-A commercial offices, a lifestyle mall, a public attraction, and a luxury residential in the prestigious Jakarta CBD area. I coordinated marketing and sales function in achieving sales target and the company’s goals. I also managed the monthly, quarterly and annual budgets for marketing department, and reported to CEO and Board of Directors. Some of the skills that I used and enhanced in this role include branding, copywriting, digital marketing and PR. I am proud of the achievements that I and my team accomplished, such as establishing the sales and marketing in house team, launching and selling out our luxury properties (apartment and office), increasing brand awareness and brand recognition through event and PR activities, and building business relationship with strategic partners to grow the project’s competitive advantage.In my previous role as the Head of Marketing at AKR Land Development, I also led the marketing division in corporate level, providing strategic marketing and branding plan for projects in three regions across the country.