Redacción de artículos de economía para la revista de papel Newsweek argentina, bajo la edición de Julieta Tarrés al principio y luego de Liliana Franco.

Creación del primer noticiero gastronómico de la Argentina. Producción de notas periodísticas sobre gastronomía y co-conducción del ciclo.

Participation in the assembly of editorial catalog. Opportunity detection and selection of authors and projects. Ideation of titles and creative frameworks. Project Management. Art direction and content editing. Contract Management.

- Liderazgo de los proyectos digitales de la agencia- Responsable de la planificación y seguimiento de soluciones digitales según especificaciones y necesidades de cada cliente- Coordinación de equipos de trabajo y creativos- Propuestas de activaciones digitales con patas BTL- Generación de reportes y presentaciones- Contacto con proveedores externos- Scouting de influencers - Interactuar con el área de IT para escalar las necesidades del área

Batali & Bastianich Hospitality GroupEstudio y negociación de contratos para Joe Bastianich. Creación de estrategias digitales para Joe BastianichAgenda RRPP y organización de eventosGestión de la presencia de los vinos Bastianich en Eataly y demás restaurantes del grupo Articulación de partnerships con marcas del food & beverage

-marketing plan design and implementation- responsible of brand operations including P&L management and market share growth- coordination of the trade, pricing and positioning strategies and go-to market activities- forecasting- ATL and BTL communication plans development (including copy development)

- Responsible for P&L management and market share growth for Air Wick, global brand jewel- Marketing plan design and implementation (including in-store national activities)- New product platforms roll-out in Italy (e.g. Air Wick Life Scents)- ATL and BTL communication plans development

Sales Revenue Management (sell-in): - Managing a panel of 40 retailers both international and local chains.- Bring incremental sales through local promo implementation and secondary placement negotiationRetail audit:- In Store ad hoc analysis benchmarking vs competitionExcellent in Execution (sell-out):- Bring alive company's strategy in the point of purchase- Merchandiser coordination- Shelf implementation and categories optimization

Supporting the EU Oral Care Strategy definition, deploying Global Innovations related to Toothpaste, Toothbrush, Mouthwash and Market Development in 9 EU countries under Mentadent/Signal/Pepsodent/AIM brands and also developing Regional Innovation/Renovation Projects.Direct responsibilities:• Guarantee the launch of all the new products On Time-In Full, with tight deadline managing cross-functional teams.• Develop local projects and activate promotional programs• Lead graphic re-launches from the development of the design until the artwork process

Position in Brand Building of Household care (CIF) and Softners (Vivere y Comfort)Digital leader: in charge of all the digital communications of the brands.Position in Vim (Domestos): Preparing the launch of the bleach in the argentine market. This involved mainly briefing ATL and BTL agencies to adapt the arts to the local market and to generate new ones and preparing launching events.