Angie Chiang Email & Phone Number

Taipei City, Taiwan

Marketing & PR Coordinator • Create and implement custom IMC and business development programs, including advertising and media action plans, PR events and marketing materials production (Client: Fa-Chen Advertising Ltd.; Situating.Ltd..; DV ASIA Marketing Consultant • Provide customized plans to start-up companies and social influencers-to-be for them to clarity brand positionings and create catchy brand stories • Mentor the process of content development for social influencers-to-be to strategically improve the communication efficiencyTranslator • Provide translated and edited news article sourced from The Economist, Financial Times, etc., covering fields of finance, technology, and business management (Client: DIGITIMES Inc.,)• Edit and proofread translated scripts in order to assure the quality of contents from clients

Taipei City, Taiwan

• Developed and implemented action plans to increase the coordination efficiency between marketing, sales and customer service departments. • Supervised effectiveness of the digital marketing/PR/event projects implemented by marketing department• Worked with IT and creative teams to develop the company’s new app serviceResults 》Develop a proven successful process to make all cross-department projects between sales, customer service and marketing work more smoothly and efficiently

Taipei City, Taiwan

• Developed annual marketing and communication strategy and implement marketing/communication plans to support promotional needs of Happy Marian American Education System and Happy Marian Elementary System• Allocated annual marketing and media buying expenditure in order to effectively facilitate marketing and communication implementation • Wrote promotional copy and coordinate design and production process in order to reinforce brand awareness and positive brand perception • Developed B2B marketing programs and approach potential business partners for Happy Marian American Education System, Happy Marian Elementary System and Kidschool in order to reinforce brand image and create business opportunitiesResults 》Deduct yearly TV commercial production expenditure by 90% with innovative cost-efficient implementation plans 》Make yearly digital marketing campaign KPIs grow over 200% by strategical media buying 》Renovate tone & manner of all marketing materials including print ads, TV commercial and website visual elements

Taipei City, Taiwan

• Created marketing and public relations programs to support promotion needs of diversified fashion /luxury eyewear brands -Tom Ford, Dsquared2, John Galliano, Linda Farrow, David Yurman, Judith Leiber, Gold & Wood, TAG Heuer, Parasite, Fred • Coordinated design and production process, created marketing programs, coordinated public relations actions and events for JEpoque’s first crossover products- Love Chain designed by Van Ness Wu • Coordinated special collaboration with stylists and celebrities to increase publicity for JEpoque • Coordinated public relations functions, develop press materials and pitch reporters to increase media coverage of JEpoque eyewear products• Coordinated the construction, merchandising and promotion for JEpoque boutiques in Far Eastern Department Stores • Produced customer relationships management programs such as membership program, VIP event and CRM methodologies to strengthen retail customer base of JEpoque boutiquesResults 》Created media coverage with over NTD$5,000,000 advertising value with zero media buying expenditure

Taipei City, Taiwan

• Developed and coordinated marketing and public relations campaigns to support promotion needs of diversified business units, such as brokerage, investment banking, equity derivatives etc.• Produced marketing tools such as company brochure, annual report and calendar, created promotional content and copies, coordinated design and production process• Increased company awareness by developing news releases and obtaining media coverage.• Reinforced company image in CSR field by conducting charity campaigns to assist non-profit organizations’ goodwill implementationResults 》Raised over NTD$2,000,000 each year in annual charity campaigns with strategical communication programs

Ma, Integrated Marketing Communication

Bachelor Of Arts (B.A.), Journalism