Angie Howes Email and Phone Number

• Responsible for the management of the franchisee Travel Agent Network under the helloworld brand which now stands at over 1000 agents.• Lead the trade marketing team and support the agents Local Area Marketing requests via an in-house design studio to help drive enquiry, conversion and revenue for each individual franchisee.• Build strong understandings and relationships with each agency to collate their individual marketing requirements whether that be online or offline to generate traffic, enquiry and revenue and support business goals • Set up and drive Cluster Marketing opportunities to ensure efficiencies and collaboration by all franchisees.• Work with each agency to build enquiry and sales through their internal, corporate and affiliate members and connections with closed user groups.

• Responsible for developing marketing strategies that support Helloworld Limited’s business goals and supplier objectives to reach the target of $1.5 million in preferred partnership marketing funds per year used to develop marketing helloworld co-op marketing campaigns • Tracking and monitoring consumer’s travel behaviour (products, destinations, modes of travel) through analysis of primary and secondary information and monitor and track industry, category and consumer trends to ensure the right products/destinations are featured in Helloworld’s marketing activities• Liaise with over 100 travel partners and tourism boards to ensure development of profitable marketing programs that reach mutually agreed sales objectives and track and monitor to ensure ROI

• Responsible for leading a team of marketing professionals managing the development and delivery of all trade marketing campaigns. With a balanced approach to both online and offline channels, leverage and continually build brand awareness and sales throughout the agent network. Be results oriented, a great communicator and able to leverage internal and external relationships• Drive effective planning, development and execution of the trade marketing and communications plan.• Build profitable partnerships by working with each agency network to build enquiry and sales through their internal, corporate and affiliate members and connections with closed user groups• Drive the content development plans for agents online channels• Plan, develop and execute the QH/Viva communications program through an effective agents CRM strategy that drives improved customer conversion continuously over time.• Conduct online analysis to support insight led decision making in regards to preferred agent networks.• Develop an account-based marketing team that is efficient and productive and accountable for increasing sales through online and offline agent channels• Effectively lead and manage the Trade Marketing team to deliver business objectives

• Management of the advertising, events, partnerships, brand development, direct marketing, online, loyalty, brochure production and PR for Qantas Holidays and Viva! Holidays• Management of 35 marketing team members• Management of creative and media agencies • Budget management responsibility of $10 million• Management of a brochure production budget of $2.4 million• Management, motivation and personal development of several marketing teams, including an ongoing programme of mentoring and skill development, the setting of objectives and regular appraisals

 Responsible for leading and managing the Qantas Holidays communications strategy and effective execution of the Qantas Holidays 12 month calendar of activity, optimising revenue and profit for the business.  Leading the development of marketing process improvement initiatives ensuring efficient and effective investment of the marketing budget.  Leading the development of strategic communication plans for the Trade, Sales and Contact Centres by destination and brand. Lead and manage the development and implementation of the cooperative trade marketing plans including advertising, online and in-store components. Drive new initiatives and tools provided to the Sales, Contact Centre teams and the Trade to create a market leading and innovative positioning for Qantas Holidays with Travel Agents. Lead the development and implementation of the Qantas Holidays PR strategy to support the business and marketing objectives. Lead the development, implementation and evaluation of the Qantas Holidays internal and external communication strategy Manage the execution of the marketing programme across all consumer and trade channels (online and offline) Lead the design, develop and maintain the "official" marketing calendar for the whole Qantas Holidays business, update on weekly basis and communicate to key stakeholders within the business Manage the planning and execution of all Trade co-op advertising campaigns Manage the ‘marketing relationship and communications’ with travel agents on a national level Plan and manage all trade media buying  Manage and develop the strategy for the Trip Loyalty Program (6,600 members currently) Lead the formation and development of strong relationships with communication agencies and media partners. Develop and manage the Qantas Holidays marketing tool whilst establishing an efficient collateral production management system. Deliver the brochure and flyer programme for Qantas Holidays on a yearly basis.

 To create a strategic Marketing Plan for Stella Travel Services (UK) retail businesses, currently Travelbag and Harvey World Travel (HWT - up until April 2009 when the business was sold), in line with the brand strategy set by the General Manager, that will achieve the customer demand, GCI and retention targets set. To be the guardian of the Travelbag brand  To deliver Travelbag’s revenue targets for all marketing campaigns  Responsible for the effective management and ‘smart spending’ of the total marketing budget (£1 million). To include monthly balancing and detailed quarterly forecasting To plan, manage and deliver a year round marketing programme that will achieve the brand’s commercial and customer targets in line with the overall brand strategy. Manage the production of the core marketing materials i.e. DM, EM, events, promotions, partnerships, press, brochures and online advertising. To manage the CRM strategy, systems and resources for Travelbag  To use customer insight, gained from existing customer base, to target and recruit new customers through acquisition campaigns that will grow the overall base Create an effective contact and retention programme that will drive new sales and improve customer retention  To devise and deliver online marketing activity for Travelbag  Delivery of reports and ROI reporting with complete performance metrics and results analysis  Management, motivation and personal development of the marketing team of 4 (consisting of: 1 marketing executive, 2 graphic designers and 1 copy writer) Responsible for ensuring that the consumer insights are met and addressed in all managed projects (e.g. brochures)  Responsible for the management of all external agencies Develop internal and corporate communications (PR) strategy Provide marketing development support to the sales, commercial and product teams to ensure consistent and high quality marketing input

 To implement the total consumer marketing plan for Royal Caribbean International both ATL and BTL with particular focus on Direct Marketing, E marketing, Brochure Production and the Crown & Anchor Loyalty programme  Management, motivation and personal development of the marketing team, including an ongoing programme of mentoring and skill development, the setting of objectives and regular appraisals Work closely with the Business Development Manager for PCS (personal cruise specialist) and devise and implement a plan to initiate leads through direct marketing and e-marketing campaigns based on consumer insights and set up a system to monitor and track success of all campaigns Work with agency and EMEA team and relevant Miami stakeholders to produce highly creative and impactful direct mail and e-marketing material Responsible for working with agency and EMEA team to develop royalcaribbean.co.uk in to an award winning site Responsible for the effective management and ‘smart spending’ of the total Royal Caribbean International marketing budget. Budget responsibility of $10 million USD Input in to EMEA market research and recommend brand research requirements for UK & Ireland Management of all Fleet Trade and Consumer Brochures the UK & Ireland - 7 brochures per year designed ‘on brand’ within very challenging timescales. Work very closely with revenue management, sales, operations and corporate communications/publicity team to ensure all plans are reflective of our business needs and that all key internal partners are aware of key marketing activity and can handle consumer requests accordingly, especially the call centre Provide monthly competitor analysis report of key activity in direct marketing, e-marketing, internet sites and loyalty programmes Significantly increased the awareness of Royal Caribbean International as a major player in the UK Cruise Market through more effective marketing communications. 

 To initiate and produce the annual Marketing Plan for the Celebrity Cruises brand.  To project manage the English and Language based main fleet brochures for the celebrity Cruises brand, including agency briefing, costing, planning and design through to final sign off, print, production and overall project overview. To project manage all UK advertising and media (Including e-media) scheduling for the Celebrity Cruises brand. Budget responsibility of $3 million USD To project manage the strategic development, planning and briefing of all UK and European retention DM/EM including the Captain’s Club loyalty programme. To project manage the strategic development, planning and briefing of all UK and European acquisition DM/EM activities including both postal and electronic mailings for the Celebrity Cruises brand.  Liaise, brief and manage relevant creative agencies, translators, printers and fulfilment suppliers as required. To devise, implement and manage UK travel agent press advertising covering TTG and Travel Weekly magazines for the Celebrity Cruises brand. Devise, implement and manage all trade and consumer marketing activities. Manage all product marketing initiatives, including new product developments and ship launches. Budget responsibility for all Celebrity Cruises brand communication activities. Liaise between the European marketing team, Miami, London business functions, European offices, agencies and other partners

 To plan and implement the marketing communications strategy within agreed Marketing Communications Plan and a £1.2 million budget for Jumeirah Carlton Tower and Jumeirah Lowndes Hotel To ensure that all communications adhere to the Five Star Hotel standards as well as the unique positioning of the hotels in the London market Plan and implement PR strategy for both hotels and their outlets (Health Club, Food and Beverage) Motivate, develop and manage the marketing team Direct and liaise with external agencies both for design, public relations and advertising Instigate and nurture third party promotional opportunities such as Harvey Nichols, Selfridges, Chanel and American Express (annual revenue from the Harvey Nichols package was £1 Million) Manage loyalty and airline based programs to encourage repeat visitation Tactical advertising campaign implementation through all mediums Managing websites for both hotels to promote more business online and at the same time keeping in touch with regular rival marketing updates and newsletters Undertaking market research on all of our customers to ensure their requirements are met and new consumers are identified.