RippleWorx is a software application designed to help organizations be better. RippleWorx's Mission is to - Connect Individual Purpose to Drive Organizational Performance.RippleWorx uses business intelligence to connect what people want to do with what the organization needs. With the RippleWorx digital platform, organizations will realize gains in retention rates, overall wellness, upskilling, individual contribution and ultimately improved overall KPI achievement and optimized performance!www.rippleworx.comWith past experience leading driving HR applications and developing go-to-market strategies for high-tech products, Sandritter saw a hole in the market for a true performance accelerator - aligning people to overall results. She co-founded RippleWorx to solve these key performance topics based on the "ripple effect". The RippleWorks product helps people incorporate new behaviors (In bite-size steps) to drive organizations forward. Sandritter is the orchestra conductor, if you will, for the RippleWorx organization - including, aligning all players on a clear vision. She manages the strategic and financial growth of the company by setting the product vision, go-to-market strategy, sales and customer methodologies, company financial health, KPI setting, and BOD reporting. Sandritter is a speaker, serves on various boards, and is truly driven to use her skills to help organizations #bebetter!

Responsible for implementing a US-Strategy for Market Adoption and Market-Entry for HAUFE-umantis. Responsible for the implementation and ongoing success of HAUFE's global key accounts. Responsible for staffing, budgeting and managing multi-year programs for talent acquisition (ATS) and performance management software. Responsible for managing the ongoing success and lifecycle for HAUFE's key global clients. The Haufe Group, which includes Haufe, Haufe Academy, and Lexware brands, is one of the leading providers of solutions for integrated workplace and package solutions throughout Germany for the successful configuration of tax, commercial, and legal tasks. From a core of a successful publishing business, the Haufe Group has evolved as a specialist for digital and web-based products, as well as for continuing education and consulting services. Through the merger of Haufe-umantis AG, a Swiss market-leader and pioneer for web-based talent and performance management, the Haufe Group is the leading provider for solutions in the area of HR processes and the interplay of the HR department, executives, and employees today. The HR solutions of the Haufe Group have been successfully used in more than 75,000 companies. The customers include the BMW Group, the Deutsche Telekom, Siemens and many more.

General business consulting firm tailored toward individual business needs. Cygnus Strategy Group, LLC uses a multi-discipline approach to affect positive change in the companies it works with. Using the Cygnus Method as a framework for diagnosis and treatment, Cygnus calls upon its core competencies in Organizational Development, Branding/Marketing, and Change Management to create real and lasting improvements for its clients.

Global Marketing and Product Management. Oversee product marketing efforts and personnel in developing and executing company's global go-to-market strategies and product marketing launches. Train sales team, industry analysts, press, channel partners, and customers on product and messaging. Develop technical product training programs. Manage training efforts to deliver online and instructor-led training courses for company's business phone systems Introduce hi-tech products to VoIP and telephony markets; address product strategy and competitive and ROI analysis.• Generate leads through on-line content, organic search, and SEO (Search Engine Optimization). • Spokesperson for industry, technology, technology trends, ROI and ROI analysis.• Regularly contribute writings on technology to industry publications.

Responsible for developing product channel strategy and messaging. Developed and delivered on-line training certification program for channel partners. Delivered sales-enablement tools to channel partners to include ROI analysis and an ROI calculator, competitive product analysis, and industry/vertical marketing messaging. Delivered product messaging through on-line webinars, live seminars, road-shows, web page content/design and development in Drupal, technical and sales videos, white papers, blog posts, and print collateral.

Developed strategic marketing plans for Enterprise and Carrier Networks Divisions through market research, competitive analysis, pricing, customer engagement, and business planning. Worked consistently with Product Management, Engineering, and Sales Channel to provide product messaging to Channel and customers. Developed materials and messaging for product launches at trade shows, press releases, customer presentations, application briefs, product family brochures, datasheets, and case studies.

Expanded relationships with distribution partners and network service providers. Trained end-users on technical products, technology, applications, and network troubleshooting. Gained mind share of system and network engineers for internetworking products — routers, virtual private networking gateways, integrated access devices, wireless wide-area networking devices. Coordinated quarterly events and training for Field Application Engineers and CS System Engineers on new products and networking technologies. Prioritized activities based on ROI for each account.• Increased company's name recognition and product awareness at system and support engineer levels.• Implemented Web-based training program.• Developed new methods to deliver information to customers and field employees — Internet, CBTs, product configuration tools, video and Web conferencing.