MissionInform readers about food, London, life, luxury travel, restaurants and hotels.Company OverviewSilverSpoon London is a fun and fabulous blog fusing London life, foodie adventures and luxury travel. www.silverspoonlondon.co.ukDescriptionMy name is Angie and I am a London foodie and fun lover. I adore London life, champagne, good food, luxury travel.I want to inform my readers about London events and lifestyle with hints and tips on where to go and what to do. I’m always keen to try the latest restaurants and bars as well as revisit old classics. I love adventure and seeing the world so my blog will detail my jaunts outside London and around the globe.I named the blog ‘SilverSpoon’ because it's all about luxury, opulence, hedonism and delicious dinners!

• Managing private events such as birthday parties, engagement parties, hen dos, pampering events, baby showers. • Venue finding, restaurant recommendations, supplier sourcing and event marketing• Book Launch party for Ollie’s Locke Laid in Chelsea. Where I had sole responsibility for running the event on the night including set up, timetabling, staff management and looking after celebrity guests.

• Responsible for the planning, organisation and execution of events and exhibitions for press and consumers. For example, our stand for The Luxury Travel Fair, the launch party for the new book on France, the concierge desk at La Dolce Vita and a dinner to launch the self-catering collection. Responsible for managing invite lists, producing information and point of sale material for the events and organising staffing.• Organisation of these events involved liaising with brand partners for goody bag content, food sponsorship and stand dressing as well as coordinating with third-parties such as the exhibition organisers and PR teams for the events.• Assisting with large scale, multi-level promotions with leading brands such as Renault Clio, Canon and Eurostar. • Responsible for managing my own promotions with brand partners for example a campaign with cancer charity, Movember. The promotion included several different elements including a competition, membership giveaways and advertising. • I was responsible for the management of all book sales and promotions, for example a campaign with Foyles, St Pancras which involved instore advertising, competition to capture data and a mail out to the Foyles database.• Managing award entries and submissions. My detailed proposal for the Travolution Awards helped to us to win the award for Travel Brand of the year. • Identifying and developing sales opportunities and new distribution channels for our products, books, memberships and gift vouchers. Such as collaborating with brand partners such as The Hospital Club and Sunglasses Shop to offer discounts to their subscribers or members.• Managing press trips for journalists and VIPs within budgets.

• Management of campaigns for Headline brand authors including Jill Mansell, Simon Scarrow and Karen Rose. All of these appeared in the Sunday Times top 5. • Creation of integrated campaigns. For example, for Bateman’s novel, Mystery Man which involved a National Rail campaign, advertising in Waterstone’s Books Quarterly and a mobile download. All elements of this campaign were timed to capitalise on Mystery Man’s selection for the Richard and Judy television show. The result was a 750% increase on the total sales of Bateman’s previous novel.• Developed successful relationships with third-party companies. For example, when working on the film tie-in of The Secret Life of Bees I linked with the film company to offer 2 for 1 cinema tickets. Implemented brand new relationships such as with Café Caldesi, a restaurant and cookery school. • Sole responsibility for the marketing of the reading group titles, teen list, the business list and the saga titles. Including News and Natter a biannual direct mailing distributed to over 25,000 subscribers. • Responsible for the organisation of the companies presence at exhibitions such as The Baby Show • Worked with the team on large scale projects such as the annual sales conference and catalogue.• Developed digital marketing strategies by working on author mini-sites, for example, www.jillmansell.co.uk and www.empireofthemoghul.co.uk, and social networks such as Facebook and twitter. • Ensured authors and their agents were aware of the marketing activities for their titles and developed a rapport with them.

• Management of a committee of twenty people.• Organisation of large scale events such as seminars at the London Book Fair, careers events, the SYP 60th Anniversary party at the Globe Theatre and charity pub quiz all on a limited budget.• Continuous affiliation with industry professionals and organisations such as the PA, SkillSet, DIPNet and The Book Trade Charity as well as liaison with universities and educational establishments.• I was previously the social secretary and the press and marketing officer for the SYP. I initiated the SYP Facebook group, which now has nearly 1,700 members.