With over 20 years of experience in digital and social media marketing, I am a seasoned content creator and strategist who can effectively manage and execute online communication campaigns across various platforms and channels. I have a proven track record of increasing brand awareness, customer loyalty, and conversion rates for leading organizations in the healthcare, entertainment, travel & hospitality, fashion & beauty, and insurance sectors, such as Medtronic, AAA, and HSN.com.At Medtronic, I provided expertise and support on social media content development, publishing, engagement, deep listening, analytics, and best practices, collaborating with cross-functional teams and stakeholders to align social media efforts with business objectives. I also project managed multiple social media campaigns, leveraging my hands-on experience as a user and executor of communication strategies. I used analytics tools to create reports that provided actionable insights and recommendations for improvement. At ACG, I developed and executed the company's social media marketing strategy, integrating interactive media into the overall business strategy and managing branded online communities. I also created relevant daily content, tracked metrics, and performed "social listening" to monitor and respond to customer feedback and social chatter. Additionally, I was responsible for the creation, deployment, tracking, and management of email campaigns across all business units, reaching over 10 million members weekly. I am certified in Salesforce Marketing Cloud Email Specialist, Spredfast Experiences, and Social Media Marketing with Facebook and Twitter. I also have a bachelor's degree in Creative Writing from Eckerd College. I am passionate about using digital media to drive engagement and growth for organizations that make a positive impact on people's lives. I am always eager to learn new skills and technologies, and to collaborate with diverse and talented teams. My goal is to leverage my expertise and creativity to deliver innovative and effective solutions that meet the needs and expectations of the clients and audiences I serve.